Customers
NTT DOCOMO is a subsidiary of Japan's incumbent telephone operator, NTT. The majority of NTT Docomo's shares are owned by NTT (which is 33.71% government-owned). While some NTT shares are publicly traded, control of the company by Japanese interests (government and civilian) is guaranteed by the number of shares available to buyers. It provides wireless voice and data communications to subscribers in Japan. NTT Docomo is the creator of W-CDMA technology as well as mobile i-mode service.
NTT DOCOMO had over 53 million customers (as of March 2008), which is more than half of Japan's cellular market. The company provides a wide variety of mobile multimedia services. These include i-mode which provides e-mail and internet access to over 50 million subscribers, FOMA, which was launched in 2001 as the world's first 3G mobile service based on W-CDMA, Xi, a 4G LTE mobile service which was launched on December 24, 2010, Premium 4G, a LTE Advanced service which was launched on March 27, 2015, and DoCoMo 5G, a 5G NR service which launched on March 25, 2020.
In addition to wholly owned subsidiaries in Europe and North America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific and Europe. NTT Docomo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges.
On April 19, 2008, it was announced that Ryuji Yamada, the co-president of NTT DOCOMO, would be promoted to president of NTT Docomo in June 2008. Masao Nakamura would stay in NTT Docomo as a director and also the senior adviser. Since the introduction in October 2006 of the service that allows a user to take their original phone number to a new provider, NTT Docomo has lost many users to KDDI and SoftBank. This promotion was made in order to get more users for NTT Docomo.[7] The company was the last major global mobile carrier to offer Apple's iPhone, which it finally did with the release of the iPhone 5s and 5c. This has been cited as one of the reasons for the steady stream of its customers switching to competing networks.[8]
In June 2011, the company announced that they were teaming up with McAfee to provide McAfee VirusScan Mobile for its Android mobile users.[9] In July 2012, NTT Docomo acquired Italy's Buongiorno in a deal worth 209 million euros.[10]
