DKNY and other divisions
Inspired by her daughter Gaby, Donna Karan founded DKNY in 1989 as a younger, more affordable diffusion line to run alongside her existing Donna Karan New York label.[4][10] At the time of their introduction, DKNY clothes were meant for weekends and casual wear, and generally half the price of the regular Donna Karan collection.[11] Many labels and brands have branched off of the original DKNY brand/label including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY Juniors, DKNY Kids, DKNY Pure. DKNY Men, launched in 1992, consists of tailored suits, dress wear, formalwear, casual wear, sportswear, and shoes. In 2013, DKNY collaborated with Opening Ceremony to reissue select styles from the 1990s.[12]
The Donna Karan Beauty collection, which specializes in fragrances, was launched in 1992. In 2001, the Donna Karan Home collection, which includes traditional luxury bedding and accessories, and DKNY Home, which has more contemporary and fashion-forward bedding, were introduced.
For its advertisement campaigns, DKNY has been working with several high-profile photographers, including Collier Schorr (2017)[13] and Mikael Jansson (2025).[14] Cara Delevingne was the face of DKNY for multiple seasons in the mid 2010s.[15] Subsequent DKNY campaigns have featured Emily Ratajkowski (2017),[16] Kaia Gerber (2024)[17] and Hailey Bieber (2025).[18] In 2025, Hailey Bieber was named the global ambassador of the brand.[19]
