Curio Collection by Hilton is an upscale hotel brand within the Hilton Worldwide portfolio.[2]
Overview
Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding.[3] Hilton selects independent hotels and resorts to be part of the Curio Collection.[3][4]
The brand was launched in June 2014,[5] and was Hilton's first "collection" brand.[1]