Celebrities
Many successful models have represented CoverGirl cosmetics, including Tyra Banks and Carrie Tivador. Singers and actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore have also represented the cosmetic line. Because of Jennifer O'Neill's successful 30-year relationship with CoverGirl as spokeswoman, her face has become widely recognized as the face of CoverGirl.[3]
Christie Brinkley modeled for the company for 25 years, the longest-running cosmetics contract of any model in history.[17] YouTuber James Charles became the first male model[18], and talk show host Ellen DeGeneres has been featured as the model for Simply Ageless cosmetic products. Recently, CoverGirl has contracted American gymnasts Alicia Sacramone, Shawn Johnson, and Nastia Liukin to represent CoverGirl, the first athletes to do so. CoverGirl gave a $100,000 contract to the winners of Cycle 3 through 18 of The CW's popular modeling reality television show, America's Next Top Model, making Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, Krista White, Ann Ward, Brittani Kline, Lisa D'Amato, and Sophie Sumner official cover girls.
In 2011, Paula Patton, Jessica Stam, Taylor Swift, and Sofía Vergara were named the new faces of CoverGirl.[19][20][21]
In early 2012, a CoverGirl commercial starring Sofia Vergara and Ellen DeGeneres began airing on national television. The commercial was featured and promoted by both women on The Ellen DeGeneres Show.[22]
In August 2012, Pink and Janelle Monáe were chosen as the newest spokeswomen for CoverGirl.
In June 2013, Nervo became the spokeswomen for CoverGirl.
In September 2013, Katy Perry was chosen as the newest CoverGirl.
In July 2014, Becky G became the face of CoverGirl and featured their products in her music videos.
In January 2016, Zendaya was announced as the newest CoverGirl.[23]
In October 2016, 17-year-old YouTuber James Charles was named as the first ever male spokesperson for the brand.[24][25]
In September 2017, Ayesha Curry was added as a spokesperson for the brand. She is the first CoverGirl spokesperson who is not an actress, singer, or entertainer.[26]
In 2018, Amy Deanna became CoverGirl's first model with vitiligo.[14]
In October 2019, Lili Reinhart was announced as a spokesperson for the brand.[27]
