Coming Together is a 2-minute ad created and distributed by the Coca-Cola Company and launched on the night of January 14, 2013, on several cable networks.[1]
Message
The reasons the ad argues Coca-Cola cares about consumer health include that they are now offering over 180 low- and no-calorie beverages. It also notes that "All calories count, no matter where they come from."[2]
Reactions
According to USA Today's Nanci Hellmich, "Critics say the company is doing damage control to combat the widespread belief that sugary beverages contribute to obesity."[1] Anna Lappe was quoted in The Guardian as saying, "This feel-good PR blitz is just another example of the company trying to protect brand goodwill amidst growing public concern about its most profitable products: sodas."[3]