List of Coca-Cola slogans

The Coca-Cola Company has used various advertising slogans to market Coca-Cola since its inception in 1886.[1][2][3] The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.

United States (also internationally)

Slogans used by Coca-Cola in its home country the United States may also be used in other countries.

1886 – Drink Coca-Cola[4][1]
1886 – Delicious and Refreshing[5]
1905 – Coca-Cola revives and sustains.[2]
1906 – The Great National Temperance Beverage.[2][1]
1908 – Good til the last drop.[2]
1910 – Whenever you see an Arrow think of Coca-Cola[6]
1917 – Three million a day.[7]
1922 – Thirst knows no season.[2][1]
1923 – Enjoy thirst.[1]
1924 – Refresh yourself.[1]
1925 – Six million a day.[4]
1926 – It had to be good to get where it is.[8]
1927 – Pure as Sunlight.[1]
1927 – Around the corner from anywhere.[7]
1928 – Coca-Cola ... pure drink of natural flavors.[7]
1929 – The pause that refreshes.[4][9]
1932 – Ice-cold sunshine.[1]
1937 – America's Favorite Moment[7]
1938 – The best friend thirst ever had.[7]
1938 – Thirst asks nothing more.[7]
1939 – Coca-Cola goes along.[7]
1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola[1][7]
1941 – Coca Cola is Coke[7]
1942 – The only thing like Coca-Cola is Coca-Cola itself.[1][7]
1944 – How about a Coke?[7]
1945 – Passport to refreshment.[7]
1947 – Coke knows no season.[7]
1948 – Where There's Coke There's Hospitality.
1949 – Along the Highway to Anywhere.[7]
1952 – What you want is a Coke.[7]
1954 – For people on the go.[7]
1956 – Coca-Cola...makes good things taste better.[7]
1957 – Sign of good taste.[4]
1958 – The cold, crisp taste of Coke.[7]
1958 – Coca-Cola refreshes you best.[7]
1959 – Be Really Refreshed, with a related jingle performed by The McGuire Sisters[10][11]
1963 – Things go better with Coke, with a related jingle performed by The Limeliters.[2]
1969 – It's the Real Thing.[12][2][1][13]
1971 – "I'd Like to Buy the World a Coke", with a related song by The New Seekers[4][2][1][14]
1975 – Look up, America.[15]
1976 – Coke adds life.[7]
1979 – Have a Coke and a smile, see the related commercial "Hey Kid, Catch!"
1982 – Coke is it![16][17]
1985 – America's real choice[16]
1985 – We've Got a Taste for You[16][15][1]
1986 – Red, White & You, for Coca-Cola Classic[15][1]
1986 – Catch the Wave, for New Coke [16][15]
1987 – Can't Beat the Feeling[2][18]
1989 – Official Soft Drink of Summer[1]
1991 – Can't Beat The Real Thing.[12][4]
1993 – Always Coca-Cola.[4][9][19]
1995 – Always and Only Coca-Cola; secondary radio jingle[7]
1998 – Born to be red.
1998 – Coca-Cola always the real thing! (UK)[20]
1999 – Coca-Cola. Enjoy.[21]
2001 – Life tastes good[1]
2003 – Coca-Cola...Real.[1]
2005 – Make It Real.[12]
2006 – The Coke side of life[7]
2009 – Open Happiness [9][2][1]
2016 – Taste the Feeling, with a song by Avicii and Conrad Sewell[22][2]
2020 – Turn Up Your Rhythm[23][24]
2020 – Together Tastes Better[25][26]
2020 – Open like never before[27][28][29]
2021 – Real Magic

Australia and New Zealand

Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards.[30]

1961 – Be refreshed[31]
1964 – Things go better with Coke[2][31]
1972 – It's the real thing[13]
1977 – Coke adds life[7]
1980 – Smile[31]
1982 – Coke is it![16]
1989 – You Can't Beat the Feeling[2][18]
1993 – Always Coca-Cola[19]
2000 – Coca-Cola. Enjoy.[31][21]
2001 – Life tastes good[31]
2004 – Coca-Cola...Real.[1]
2007 – The Coke side of life[9]
2010 – Open Happiness
2011 – Share a Coke [32]
2016 – Real Taste. Uplifting Refreshment[33]
2016 – Taste The Feeling
2018 – Kia ora, mate (Greetings Mate or Greetings Death in te reo Maori)[34][35]
2020 – Together Tastes Better[25][26]
2021 – Real Magic[36]

Czech Republic

Coca-Cola was first bottled in Czechoslovakia in 1971.[37]

1982 – (Coke is it!)[33]
1990 – (The Real Thing!)[1]
1994 – (Always Coca-Cola)[38][19]
1995 – (Refreshment you have yet to experience!), for Coca-Cola Light
1996 – (Live differently!), for Coca-Cola Cherry
1996 – (Coca-Cola, the real Christmas refreshment)
1997 – (Coca-Cola is good with Food)
1997 – (Surprise under every cap)
1997 – (The real Christmas refreshment)
1998 – (Quenches thirst, refreshes mind)
1998 – (Just for the feeling), for Coca-Cola Light
200x – (Real taste. Zero sugar), for Coca-Cola Zero
2000 – (Enjoy!)[31][21]
2001 – (Enjoy the real Christmas refreshment)
2002 – (A taste the whole world loves)
2002 – (Refresh yourself in one shot)
2003 – (Chihuahua! Together on one wave!)
2003 – (The real Christmas refreshment)
2004 – (Always Refreshes)
2006 – (Enjoy life with happiness)
2006 – (Irresistible taste), for Coca-Cola Light
2007 – (Pass on the Christmas Spirit)
2008 – (Christmas with taste)
2009 – (Open joy)
2012 – (Real taste. Zero sugar. Possible?), for Coca-Cola Zero
2016 – Taste the Feeling
2021 – Real Magic[36]
2023 – Recipe for Magic

Egypt

1951 – Moment of Relaxation...benefits thousands of Egyptians[39]
1951 – The Pause that Refreshes...benefits thousands of Egyptians[39]

Germany

194x – Mach mal Pause (Take a break)[40]
1976 – Coke macht mehr draus (Coke Adds Life)[40]
2023 – Recipe for Magic

Hungary

Coca-Cola began operating in Hungary in 1968.[41]

1989 – (You Can't Beat the Feeling)[2][18]
1993 – (Always Coca-Cola)[4][9][19]
1996 – (Coca-Cola. Enjoy)[33]
2001 – (Living is good)[42]
2006 – (The Coke Side of Life)[31]
2009 – (Open Happiness)[43]
2016 – (Taste the Feeling)
2023 – Recipe for Magic

India

Coca-Cola was first sold in India in 1956.[44] However, the company left India in 1977 after the government required the submission of its formula.[44] Coke returned to India in 1993 as Coca-Cola India.[44]

1956 – Refresh Yourself[44]
(Pī'ō sar uṭhā kē, Drink with pride)
1971 – Things Go Better with Coke[13]
1993 – Life Ho To Aisi (Life As It Should Be)[19]
200x – (Jo Chaho ho jaye, Coca-Cola enjoy!)[45]
2002 – (Thanda matlab Coca-Cola!) (Cold drink means Coca-Cola!)[46][3][31][45][47]
200x – Pio Sar Utha Ke[45]
200x – Sabka Thanda Ek[45]
2009 – Taste The Feeling [45]
2009 – Open Happiness [45][33]
20xx – Khud Ko Jagaa, Ek Thanda Lagaa[45]
2011 – Burrrrrrrrr![33]
201x – (Coke opens, the conversation starts)[45]
201x – [45]
201x – Say it with Coke![45]
2021 – Real Magic[36][48]
2023 – Recipe for Magic

Indonesia and Malaysia

1970 – Minumlah Coca-Cola (Drink Coca-Cola)
1982 – Coca-Cola Tentu! (Indonesia) (Coca-Cola is it!)[33]
1982 – Tentulah Coca-Cola (Malaysia) (Coca-Cola is it!)[33]
1990 – Nikmatnya Tak Terhingga! (You Can't Beat the Feeling)[2][18]
1993 – Always Coca-Cola[4][9][19]
1996 – Semangat Coca-Cola (Coca-Cola Enjoy)[33]
2003 – Rasakan Semangat Hidup (Life Tastes Good)[33]
2003 – Segarkan Harimu (Refresh Your Day)
2004 – Segarnya Mantap (Feel Refreshed)
2006 – Rasakan Hidup ala Coca-Cola (Feel Alive on The Coke Side of Life)[31]
2007 – Hidup ala Coca-Cola (Live on the Coke Side of Life)[31]
2008 – Brrr... Hidup ala Coca-Cola (Brrr... Live on The Coke Side of Life)
2008 – Coca-Cola Zero no sugar (Great Taste, Zero Sugar), for Coca-Cola Zero
2009 – Buka Coca-Cola, Buka Semangat Baru (Open Coca-Cola, Open Happiness)[1]
2009 – Buka Semangat Baru (Open Happiness)[1]
2010 – Segarkan Semangatmu (Refresh Your Spirit)
2015 – Nikmati Coca-Cola Bersama (Share a Coke)
2015 – Nikmati Segarnya Coca-Cola Bersama (Share a Coke)
2016 – Rasakan Momennya (Feel The Moment)
2017 – Coca-Cola Brrr... Rasakan Momennya (Coca-Cola Brrr... Feel The Moment)
2017 – Buka Momennya (Open The Moment)
2017 – Rasai Semangatnya
2020 – Hidupkan Semangatmu (Live on Your Spirit)
2020 – Hidupkan Rentakmu (Live Your Beat)
2020 – Bersama Berasa Lebih (Together Tastes Better)[25][26]
2021 – Rasakan Keajaiban (Real Magic' or 'Feel The Magic)[36]
2023 – Recipe for Magic

Israel

1989 - (You Can't Beat the Feeling)[2][18]
1994 - (Always Coca-Cola)[4][9][19]
2007 – (, Love the Life)[49]
2016 – (, The Taste of Life)[49]
2021 – Real Magic[36]
2023 – Recipe for Magic

Italy

Coca-Cola was first imported into Italy in 1926.[50]

1959 – Il miglior Ristoro (Coca-Cola refreshes you best)[50]
1963 – Tutto va meglio con Coca Cola (Things go better with Coke)[50]
1970 – Coca Cola da più vita (The Real Thing)[50][13]
1982 – Coca-Cola di più (Coke is it)[50]
1986 – Catch the Wave[50]
1987 – Sensazione unica (You can't beat the feeling)[50][18]
1993 – Sempre Coca-Cola (Always Coca-Cola)[50][19]
2000 – Enjoy Coca-Cola[50]
2001 – Life tastes good[50]
2006 – Taste the coke side of life[9][31]
2007 – Make every drop count[50]
2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)[50]
2009 – Stappa la felicità (Open Happiness)[50]
2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)[50]
2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)[50]
2016 – Taste The Feeling
2021 – Real Magic[36]
2023 – Recipe for Magic

Japan

Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957.[51][52]

1957 – Skatto sawayaka (Very Refreshing)[52]
1962 – (, Sparkling and refreshing Coca-Cola)
1976 – Come on in. (Drink) Coke.
1980 – Yes Coke Yes[51]
1985 – Coke is it.[16]
1987 – I feel Coke.
1991 – (, A moment that refreshes)
1993 – Always Coca-Cola[4][9][19]
1996 – Enjoy[33]
2001 – No Reason
2004 – Special Magic
2006 – The Coke Side of Life[31]
2010 – Open Happiness[33]
2012 – Refreshing & Uplifting
2016 – Taste The Feeling
2021 – Real Magic[36]
2023 – Recipe for Magic

Latin America

1929 – (The Pause That Refreshes)[4][9]
1944 – La Invitación Universal...¡Tomemos una CocaCola! (The Universal Invitation...Let's Drink a Coke!)[53]
1952 – En Todas Partes...En Tan Deiciousa (Columbia)[39]
1959 – (Coca-Cola Refreshes You Best)
1963 – (Things Go Better With Coke)[33]
1969 – (The Spark of Life), translation of the "It's The Real Thing" campaign[12][13]
1976 – (Coke gives more life)
1979 – (Coke and a Smile)[33]
1982 – / (Chile) (Coke is it)[16][54]
1987 – / (Mexico) (You Can't Beat the Feeling)[2]
1993 – (Always Coca-Cola)[4][9][19]
2000 – (Live It)[55]
2003 – (Life Tastes Good)[33]
2003 – (Coca-Cola, Real)[33]
2006 – (The Coke Side of Life)[31]
2008 – (Spreading Happiness since 1886)
2008 – (The Coke Side of Life)
2009 – (Open Happiness)[53]
2015 – Comparte una Coca-Cola (Share a Coke)[53]
2016 – (Taste the Feeling)[33][53]
2016 – Sentí el sabor (Feel the taste), in Argentina[53]
2021 – (Real Magic)[36][53]
2023 – Somos Muchos (We are many), in Argentina, Chile, Colombia, and Mexico[53]
2023 – Receta Mágica (Recipe for Magic)[53]
2024 – Juntos en Todas (Together in every situation), in Argentina[53]

Pakistan

(Only Coca Cola makes everyone happy)
2009 – (Open Happiness)[33]
(Eat Drink Live)
(Come Eat Together)
(Drink in Excitement)
(Fun of every Moment)
(O Tyrant! Feed me Coca-Cola)
2017 – (Taste The Feeling)
2021 – Real Magic[36]
2023 – Recipe for Magic[53]

Philippines

Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia.[56]

1952 – 25 Years of Service in the Philippines[39]
1954 – Ice Cold Coca Cola
1971 – I'd Like To Buy The World A Coke[4]
1976 – Coke Adds Life
1982 – Coke Is It![16]
1988 – Can't Beat The Feeling[2][18]
1994 – Always Coca-Cola[4][9][19]
1996 – Enjoy Coca Cola[33]
1998 – Nothing refreshes like the real thing.
2001 – Buti na lang, nag Coca-Cola ka muna.
2003 – Coke Ko To!
2005 – Kasama ka.
2006 – Buhay Coke Buksan Mo!
2008 – Great Taste, Zero Sugar, for Coca-Cola Zero
2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
2011 – Coke Mismo!
2012 – 100 Taon ng Saya Sa Coke!
2013 – Sino Napasaya Mo Today?
2014 – Breaktime is Coca-Cola Time
2014 – Share A Coke Sa Saya (Share a Coke)[57]
2015 – Mag Coke Timeout Na!
2015 – Ngayong Pasko, Anong Wish Mong Moment?
2016 –Taste the Feeling
2020 – Together Tastes Better[25][26]
2021 – Real Magic[36]
2023 – Recipe for Magic[53]

Poland

1971 – . (Coca-Cola refreshes)
1982 – – Agnieszka Osiecka (Coke is it!)[58]
1993 – (Always Coca-Cola)[4][9][19]
2000 – (Coca-Cola: such a joy) — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk.[58]
2007 – (Welcome to the Coke side of life)[31]
2011 – (Open Happiness)[33]
2017 – (Taste The Feeling)
2021 – Prawdziwa Magia (Real Magic)[36]
2023 – Recipe for Magic[53]

Russia

1993 – (, Always Coca-Cola)[4][9][19]
2010 – (, Coca-Cola is going to the house!)
2011 – (, Open Happiness)[33]
2016 – (Taste The Feeling)
2021 – (Magic Moments)
2021 – Real Magic[36]
2023 – Recipe for Magic[53]

South Africa

2006 – The Coke Side of Life[31]
2021 – Real Magic[36]
2023 – Recipe for Magic[53]

Spain

1929 – (The Pause That Refreshes)[4][9]
1959 – (Coca-Cola Refreshes You Best)[59]
1963 – (Things Go Better With Coke)[33]
1970 – (It's The Real Thing)[33]
1976 – (Coke adds life)[33]
1982 – (Coke is it)[16]
1987 – (You Can't Beat the Feeling)[2][18]
1993 – (Always Coca-Cola)[4][9][19]
2000 – (Live It)[55]
2003 – (Life Tastes Good)[33]
2003 – (Coca-Cola, Real)[1]
2006 – (The Coke Side of Life)[31]
2008 – (Spreading happiness since 1886)
2008 – (The Coke Side of Life)[33]
2009 – (Open Happiness)[33]
2016 – (Taste the Feeling)[33]
2021 – Real Magic[33]
2023 – Recipe for Magic[53]

External links

References

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