List of Coca-Cola slogans — BrandWiki
BrandWiki / List of Coca-Cola slogans List of Coca-Cola slogans The Coca-Cola Company has used various advertising slogans to market Coca-Cola since its inception in 1886. [1] [2] [3] The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.
United States (also internationally) Slogans used by Coca-Cola in its home country the United States may also be used in other countries.
1886 – Drink Coca-Cola [4] [1] 1886 – Delicious and Refreshing [5] 1905 – Coca-Cola revives and sustains. [2] 1906 – The Great National Temperance Beverage. [2] [1] Australia and New Zealand Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards. [30]
1961 – Be refreshed [31] 1964 – Things go better with Coke [2] [31] 1972 – It's the real thing [13] 1977 – Coke adds life [7] Czech Republic Coca-Cola was first bottled in Czechoslovakia in 1971. [37]
1982 – (Coke is it!) [33] 1990 – (The Real Thing!) [1] 1994 – (Always Coca-Cola) [38] [19] 1995 – (Refreshment you have yet to experience!), for Coca-Cola Light 1996 – (Live differently!), for Coca-Cola Cherry Egypt 1951 – Moment of Relaxation...benefits thousands of Egyptians [39] 1951 – The Pause that Refreshes...benefits thousands of Egyptians [39] Germany 194x – Mach mal Pause (Take a break) [40] 1976 – Coke macht mehr draus (Coke Adds Life) [40] 2023 – Recipe for Magic Hungary Coca-Cola began operating in Hungary in 1968. [41]
1989 – (You Can't Beat the Feeling) [2] [18] 1993 – (Always Coca-Cola) [4] [9] [19] 1996 – (Coca-Cola. Enjoy) [33] India Coca-Cola was first sold in India in 1956. [44] However, the company left India in 1977 after the government required the submission of its formula. [44] Coke returned to India in 1993 as Coca-Cola India . [44]
1956 – Refresh Yourself [44] (Pī'ō sar uṭhā kē, Drink with pride) 1971 – Things Go Better with Coke [13] 1993 – Life Ho To Aisi (Life As It Should Be) Indonesia and Malaysia 1970 – Minumlah Coca-Cola (Drink Coca-Cola) 1982 – Coca-Cola Tentu! (Indonesia) (Coca-Cola is it!) [33] 1982 – Tentulah Coca-Cola (Malaysia) (Coca-Cola is it!) [33] 1990 – Nikmatnya Tak Terhingga! (You Can't Beat the Feeling) [2] [18] 1993 – Always Coca-Cola [4] [9] Israel 1989 - (You Can't Beat the Feeling) [2] [18] 1994 - (Always Coca-Cola) [4] [9] [19] 2007 – (, Love the Life) [49] 2016 – (, The Taste of Life) [49] Italy Coca-Cola was first imported into Italy in 1926. [50]
1959 – Il miglior Ristoro (Coca-Cola refreshes you best) [50] 1963 – Tutto va meglio con Coca Cola (Things go better with Coke) [50] 1970 – Coca Cola da più vita (The Real Thing) [50] [13] 1982 – Coca-Cola di più (Coke is it) [50] Japan Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957. [51] [52]
1957 – Skatto sawayaka (Very Refreshing) [52] 1962 – (, Sparkling and refreshing Coca-Cola) 1976 – Come on in. (Drink) Coke. 1980 – Yes Coke Yes [51] 1985 – Coke is it. [16] Latin America 1929 – (The Pause That Refreshes) [4] [9] 1944 – La Invitación Universal...¡Tomemos una CocaCola! (The Universal Invitation...Let's Drink a Coke!) [53] 1952 – En Todas Partes...En Tan Deiciousa (Columbia) [39] 1959 – (Coca-Cola Refreshes You Best) 1963 – (Things Go Better With Coke) [33] 1969 – (The Spark of Life), translation of the "It's The Real Thing" campaign Pakistan (Only Coca Cola makes everyone happy) 2009 – ( Open Happiness ) [33] (Eat Drink Live) (Come Eat Together) (Drink in Excitement) (Fun of every Moment) (O Tyrant! Feed me Coca-Cola) 2017 – ( Taste The Feeling ) 2021 – Real Magic [36] 2023 – Recipe for Magic [53] Philippines Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia. [56]
1952 – 25 Years of Service in the Philippines [39] 1954 – Ice Cold Coca Cola 1971 – I'd Like To Buy The World A Coke [4] 1976 – Coke Adds Life 1982 – Coke Is It! [16] 1988 – Can't Beat The Feeling [2] Poland 1971 – . (Coca-Cola refreshes) 1982 – – Agnieszka Osiecka (Coke is it!) [58] 1993 – (Always Coca-Cola) [4] [9] [19] 2000 – (Coca-Cola: such a joy) — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk. [58] 2007 – (Welcome to the Coke side of life) [31] South Africa 2006 – The Coke Side of Life [31] 2021 – Real Magic [36] 2023 – Recipe for Magic [53] Spain 1929 – (The Pause That Refreshes) [4] [9] 1959 – (Coca-Cola Refreshes You Best) [59] 1963 – (Things Go Better With Coke) [33] 1970 – (It's The Real Thing) [33] 1976 – (Coke adds life) [33] Further reading Allen, Frederick. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World. Open Road Media , 2015. ISBN 9781504019842 Arens, William F. Contemporary Advertising. McGraw-Hill School Education Group , 1994. ISBN 9780256155624. (List of Coca-Cola slogans) Decoding Coca-Cola: A Biography of a Global Brand. Linda Brennan, Robert Crawford, and Susie Khamis, editors. Taylor & Francis , 2020. ISBN 9781351024013 Petretti, Allan. Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles. F+W Media , 2008. ISBN 9781440219160. (List of Coca-Cola slogans) 1908 – Good til the last drop. [2] 1910 – Whenever you see an Arrow think of Coca-Cola [6] 1917 – Three million a day. [7] 1922 – Thirst knows no season. [2] [1] 1924 – Refresh yourself. [1] 1925 – Six million a day. [4] 1926 – It had to be good to get where it is. [8] 1927 – Pure as Sunlight. [1] 1927 – Around the corner from anywhere. [7] 1928 – Coca-Cola ... pure drink of natural flavors. [7] 1929 – The pause that refreshes. [4] [9] 1932 – Ice-cold sunshine. [1] 1937 – America's Favorite Moment [7] 1938 – The best friend thirst ever had. [7] 1938 – Thirst asks nothing more. [7] 1939 – Coca-Cola goes along. [7] 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola [1] [7] 1941 – Coca Cola is Coke [7] 1942 – The only thing like Coca-Cola is Coca-Cola itself. [1] [7] 1944 – How about a Coke? [7] 1945 – Passport to refreshment. [7] 1947 – Coke knows no season. [7]
1948 – Where There's Coke There's Hospitality. 1949 – Along the Highway to Anywhere. [7] 1952 – What you want is a Coke. [7] 1954 – For people on the go. [7] 1956 – Coca-Cola...makes good things taste better. [7] 1957 – Sign of good taste. [4] 1958 – The cold, crisp taste of Coke. [7] 1958 – Coca-Cola refreshes you best. [7] 1959 – Be Really Refreshed, with a related jingle performed by The McGuire Sisters [10] [11] 1963 – Things go better with Coke, with a related jingle performed by The Limeliters . [2] 1971 – " I'd Like to Buy the World a Coke ", with a related song by The New Seekers [4] [2] [1] [14] 1975 – Look up, America. [15] 1976 – Coke adds life. [7] 1979 – Have a Coke and a smile, see the related commercial " Hey Kid, Catch! " 1985 – America's real choice [16] 1986 – Red, White & You, for Coca-Cola Classic [15] [1] 1987 – Can't Beat the Feeling [2] [18] 1989 – Official Soft Drink of Summer [1] 1991 – Can't Beat The Real Thing. [12] [4] 1995 – Always and Only Coca-Cola; secondary radio jingle [7]
1998 – Born to be red. 1998 – Coca-Cola always the real thing! (UK) [20] 1999 – Coca-Cola. Enjoy. [21] 2001 – Life tastes good [1] 2003 – Coca-Cola...Real. [1] 2006 – The Coke side of life [7] 2016 – Taste the Feeling, with a song by Avicii and Conrad Sewell [22] [2]
2021 – Real Magic 1989 – You Can't Beat the Feeling [2] [18] 1993 – Always Coca-Cola [19] 2001 – Life tastes good [31] 2004 – Coca-Cola...Real. [1] 2007 – The Coke side of life [9] 2016 – Real Taste. Uplifting Refreshment [33] 2018 – Kia ora, mate (Greetings Mate or Greetings Death in te reo Maori ) [34] [35]
1996 – (Coca-Cola, the real Christmas refreshment)
1997 – (Coca-Cola is good with Food)
1997 – (Surprise under every cap)
1997 – (The real Christmas refreshment)
1998 – (Quenches thirst, refreshes mind)
1998 – (Just for the feeling), for Coca-Cola Light
2001 – (Enjoy the real Christmas refreshment)
2002 – (A taste the whole world loves)
2002 – (Refresh yourself in one shot)
2003 – (Chihuahua! Together on one wave!)
2003 – (The real Christmas refreshment)
2004 – (Always Refreshes)
2006 – (Enjoy life with happiness)
2006 – (Irresistible taste), for Coca-Cola Light
2007 – (Pass on the Christmas Spirit)
2008 – (Christmas with taste)
2009 – (Open joy)
2016 – Taste the Feeling
2023 – Recipe for Magic 2001 – (Living is good) [42] 2006 – (The Coke Side of Life) [31]
2023 – Recipe for Magic 200x – (Jo Chaho ho jaye, Coca-Cola enjoy!) [45] 200x – Pio Sar Utha Ke [45] 200x – Sabka Thanda Ek [45] 20xx – Khud Ko Jagaa, Ek Thanda Lagaa [45] 201x – (Coke opens, the conversation starts) [45] 201x – Say it with Coke! [45]
2023 – Recipe for Magic 1996 – Semangat Coca-Cola (Coca-Cola Enjoy) [33] 2003 – Rasakan Semangat Hidup (Life Tastes Good) [33]
2003 – Segarkan Harimu (Refresh Your Day)
2004 – Segarnya Mantap (Feel Refreshed) 2006 – Rasakan Hidup ala Coca-Cola (Feel Alive on The Coke Side of Life) [31] 2007 – Hidup ala Coca-Cola (Live on the Coke Side of Life) [31]
2008 – Brrr... Hidup ala Coca-Cola (Brrr... Live on The Coke Side of Life) 2008 – Coca-Cola Zero no sugar (Great Taste, Zero Sugar), for Coca-Cola Zero 2009 – Buka Coca-Cola, Buka Semangat Baru (Open Coca-Cola, Open Happiness) [1]
2010 – Segarkan Semangatmu (Refresh Your Spirit)
2016 – Rasakan Momennya (Feel The Moment)
2017 – Coca-Cola Brrr... Rasakan Momennya (Coca-Cola Brrr... Feel The Moment)
2017 – Buka Momennya (Open The Moment)
2017 – Rasai Semangatnya
2020 – Hidupkan Semangatmu (Live on Your Spirit)
2020 – Hidupkan Rentakmu (Live Your Beat) 2020 – Bersama Berasa Lebih (Together Tastes Better) [25] [26] 2021 – Rasakan Keajaiban (Real Magic' or 'Feel The Magic) [36]
2023 – Recipe for Magic
2023 – Recipe for Magic 1986 – Catch the Wave [50] 1987 – Sensazione unica (You can't beat the feeling) [50] [18] 1993 – Sempre Coca-Cola (Always Coca-Cola) [50] [19] 2000 – Enjoy Coca-Cola [50] 2001 – Life tastes good [50] 2006 – Taste the coke side of life [9] [31] 2007 – Make every drop count [50] 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life) [50] 2009 – Stappa la felicità (Open Happiness) [50] 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer) [50] 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola) [50]
2023 – Recipe for Magic 1987 – I feel Coke.
1991 – (, A moment that refreshes)
2001 – No Reason
2004 – Special Magic 2006 – The Coke Side of Life [31] 2010 – Open Happiness [33]
2012 – Refreshing & Uplifting
2023 – Recipe for Magic
1976 – (Coke gives more life) 1979 – (Coke and a Smile) [33] 1987 – / (Mexico) (You Can't Beat the Feeling) [2] 2003 – (Life Tastes Good) [33] 2003 – (Coca-Cola, Real) [33] 2006 – (The Coke Side of Life) [31]
2008 – (Spreading Happiness since 1886)
2008 – (The Coke Side of Life) 2016 – Sentí el sabor (Feel the taste), in Argentina [53] 2023 – Somos Muchos (We are many), in Argentina, Chile, Colombia, and Mexico [53] 2023 – Receta Mágica (Recipe for Magic) [53] 2024 – Juntos en Todas (Together in every situation), in Argentina [53] 1996 – Enjoy Coca Cola [33]
1998 – Nothing refreshes like the real thing.
2001 – Buti na lang, nag Coca-Cola ka muna.
2003 – Coke Ko To!
2005 – Kasama ka.
2006 – Buhay Coke Buksan Mo!
2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
2011 – Coke Mismo!
2012 – 100 Taon ng Saya Sa Coke!
2013 – Sino Napasaya Mo Today?
2014 – Breaktime is Coca-Cola Time
2015 – Mag Coke Timeout Na!
2015 – Ngayong Pasko, Anong Wish Mong Moment? 2023 – Recipe for Magic [53] 2021 – Prawdziwa Magia (Real Magic) [36] 2023 – Recipe for Magic [53] 2023 – Recipe for Magic [53] 1987 – (You Can't Beat the Feeling) [2] [18] 2003 – (Life Tastes Good) [33] 2003 – (Coca-Cola, Real) [1] 2006 – (The Coke Side of Life) [31]
2008 – (Spreading happiness since 1886) 2008 – (The Coke Side of Life) [33] 2023 – Recipe for Magic [53] University of California Press, 2019-05-28
11. Ciafone, Amanda (2019). " Advertising a New Generation ". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. ^ 13. Ciafone, Amanda (2019). " The Real Thing ". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. ^ 14. Ciafone, Amanda (2019). " The Voice to Teach the World to Sing ". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. ^ 17. {{YouTube|id=2BT1oNdYUPg|title="Coke Is It" Commercial 1980}} ^ 19. Ciafone, Amanda (2019). " Life As It Should Be ". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. ^ 21. Harris, Michael S. "Institutional brand personality and advertisements during televised games". New Directions for Higher Education. 2009 (148): 24. doi:10.1002/he.365. ^ 30. Our Company www.coca-colajourney.co.nz, retrieved 2022-04-17 ^ 41. History Coca-Cola HBC / Hungary, retrieved September 11, 2025 ^ 47. Ciafone, Amanda (2019). " Cold Drink Means Coca-Cola ". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. ^ 53. Tesi di Laurea. From "Taste the Feeling" to "Siente el Sabor": Coca-Cola's Advertising Cultural Adaptation in Latin America Anno Accademico, 2023 ^ 