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Coke Studio Pakistan

Coke Studio Pakistan is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, airing annually since 2008. The programme's concept originated in Brazil and has subsequently expanded its reach worldwide.

The show combines a myriad of musical influences, from traditional Pakistani classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music.[1] It is noted for promoting Pakistan's multiculturalism by inviting artists from various regions and languages to collaborate musically.[2][3]

History

Coke Studio originated in Brazil in 2007 as a music project, initially named Estúdio Coca-Cola, with the aim of blending the styles of two Brazilian artists. The concept was adopted by Nadeem Zaman, Marketing Head of The Coca-Cola Company, who partnered with Rohail Hyatt, a former member of the Pakistani band Vital Signs, to create a Pakistani version of the show in 2008. The inaugural season premiered with a live audience and was met with immense success. Production was handled by Hyatt, his wife Umber Hyatt, and Nofil Naqvi, a Pakistani cinematographer.[4][5]

Rohail Hyatt remained the executive producer for the show until season six, stepping down in 2013 after five years. He was succeeded by Bilal Maqsood and Faisal Kapadia of the band Strings, who produced the show until the end of season ten.[6][7] Strings announced that season ten would be their last.[8][9] In March 2018, Ali Hamza and Zohaib Kazi were announced as the producers for season eleven, but they left after the season concluded.[10][11] Rohail Hyatt made a comeback in 2019 to produce season twelve and continued at the helm for season thirteen as well.[12][13] After season thirteen, Hyatt recommended Xulfi to lead production for the fourteenth season, which aired in 2022.[14][15]

Format

The show features artists in each episode, by a house band and guest artists. Coke Studio tracks are officially available on their YouTube channels and various streaming platforms. The music is recorded live by artists at Coke Studio.[16] The televisual style emphasizes frequent close-ups on various performers, highlighting the collective contributions of the ensemble, while primarily focusing on the lead singer or singers.[17]

Seasons overview

Reception

Following success in Pakistan after its first launch, Coke Studio has become an international franchise. The Pakistani show has amassed a large fan base in neighbouring country, India.[18] The success of the show prompted Coca-Cola to launch the Indian version, Coke Studio @ MTV, with a similar format, which proved to be both critically acclaimed and commercially successful.[19] The Indian version has been produced by MTV India.[20] In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades. Following the successes of the Pakistani and Indian versions, a Bangladeshi edition, Coke Studio Bangla, was launched on 7 February 2022.

Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.[21]

Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in Coke Studio Season 8 became the first video originating in Pakistan to cross 100 million views on YouTube, garnering views from 186 countries.[22] Rahat Fateh Ali Khan and Momina Mustehsan's rendition of "Afreen Afreen" from the ninth season also earned 100 million views on YouTube.[23] Meanwhile, Ali Sethi and Shae Gill's “Pasoori” has crossed 800 million views on YouTube, making it Coke Studio Pakistan's most listened to song on YouTube.

See also

External links

References

  1. 'Music Transcends Everything': Coke Studio Fuses Genres and Cultures, Creates International Franchise The Coca-Cola Company, 1 November 2013, retrieved 26 August 2015^
  2. Asma Malik. #Humdekhenge: Here's how Coke Studio is promoting cultural diversity in Pakistan Daily Pakistan, 27 July 2018, retrieved 11 August 2018^
  3. Coke Studio 11 gears up for season premiere The Express Tribune, 23 July 2018, retrieved 11 August 2018^
  4. Sanjay Monie. Coke Studio Brings People Together Forbes India, 17 June 2011, retrieved 21 July 2017^
  5. Deepti Unni. The Challenge of Fusion Rolling Stone India, 4 July 2011, retrieved 29 April 2024^
  6. Rafay Mahmood. Raising the curtain on Coke Studio 7 The Express Tribune, 2014-07-31, retrieved 2022-10-04^
  7. Coke Studio Season 7, with Strings attached Dawn, 2014-08-21, retrieved 2022-10-04^
  8. Strings bids farewell to Coke Studio Dawn Images, 29 October 2017, retrieved 31 October 2017^
  9. Strings bid farewell to Coke Studio on a good note The Express Tribune, 29 October 2017, retrieved 31 October 2017^
  10. Revealed: Here's who will be producing Coke Studio 11 Something Haute, 7 March 2018, retrieved 8 March 2018^
  11. Ali Hamza, Zohaib Kazi new producers on Coke Studio Dunya News, 8 March 2018, retrieved 8 March 2018^
  12. Rohail Hyatt returns to 'Coke Studio' after five years The Express Tribune, 25 January 2019, retrieved 2 February 2019^
  13. Saman Siddiqui. Rohail Hayat to return with Coke Studio Season 13 OyeYeah News, 20 November 2020, retrieved 29 November 2020^
  14. Tribune's Correspondent. Rohail Hyatt steps down as 'Coke Studio' producer The Express Tribune, 19 March 2021, retrieved 13 December 2021^
  15. Desk Report. It's official! Xulfi is replacing Rohail Hyatt for the next season of Coke Studio Dawn, 15 June 2021, retrieved 13 December 2021^
  16. Maliha Rehman. The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts Images, 2 October 2016, retrieved 26 February 2019^
  17. Maheen Sabeeh. Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt Daily Jang, 21 June 2009, retrieved 22 July 2017^
  18. If India boasts about Taj Mahal, Pakistan should boast about Coke Studio The Express Tribune, 7 July 2010, retrieved 16 May 2012^
  19. Rafay Mahmood. 'I took Rohail's blessings before starting our Coke Studio in India' The Express Tribune, 30 January 2013^
  20. IANS. Coke Studio to rock India The Express Tribune, 26 May 2011^
  21. Rashmi Dhanwani. COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations Academia.edu, retrieved 21 July 2017^
  22. Tajdar-e-Haram becomes most viewed Pakistani song on Youtube The Nation, 3 November 2017, retrieved 3 November 2017^
  23. Momina Mustehsan's song crosses 100 million views on YouTube www.thenews.com.pk, retrieved 2024-04-30^