Coke Studio Bangla, also known as Coke Studio Bangladesh, is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging Bangladeshi artists with the goal of promoting Bangladeshi music.[1][2]
History
Coke Studio originated in Brazil back in 2007 as a unique fusion music initiative, aimed at blending the musical styles of two different Brazilian artists.[3] Later, Nadeem Zaman, the Marketing Head of The Coca-Cola Company, collaborated with Rohail Hyatt, a former member of Vital Signs, to produce a Pakistani version of the show. The inaugural season premiered in June 2008, in front of a live audience. However, the format transitioned to a closed studio for subsequent seasons, which remains the current format of the show.[4]