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Coke Studio Bangla

Coke Studio Bangla, also known as Coke Studio Bangladesh, is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging Bangladeshi artists with the goal of promoting Bangladeshi music.[1][2]

History

Coke Studio originated in Brazil back in 2007 as a unique fusion music initiative, aimed at blending the musical styles of two different Brazilian artists.[3] Later, Nadeem Zaman, the Marketing Head of The Coca-Cola Company, collaborated with Rohail Hyatt, a former member of Vital Signs, to produce a Pakistani version of the show. The inaugural season premiered in June 2008, in front of a live audience. However, the format transitioned to a closed studio for subsequent seasons, which remains the current format of the show.[4] In June 2012, the Indian version of Coke Studio, named Coke Studio @ MTV,[5] debuted, with Leslie Lewis producing the first season[6] and various producers helming subsequent ones.[7] The show ran for four seasons.[8]

Coke Studio Bangla, the digital-first music platform under the Coke Studio franchise, was launched in Bangladesh on 7 February 2022,[9] and its second season began airing on 14 February 2023.[10] The third season is scheduled to premiere on 13 April 2024.

Series overview

Seasons

Season 1

The series' first season was launched on 7 February 2022, taking inspiration from the success of the Coke Studio franchises in Pakistan and India.[11] The first season ended on 1 September 2022 after airing ten consecutive songs, focused on the folk heritage of Bangladesh.[12]

Season 2

The second season of the series made its official debut on 14 February 2023, the same day as Pahela Falgun, the first day of spring in the Bangladeshi calendar and Valentine's Day and ended on 9 September 2023.[13][14] The Season 2 ended with 'Dilaram', a song written by late Hason Raja[15]

Season 3

Season 3 of Coke Studio Bangla premiered on 13 April 2024, boasting a diverse lineup of over 180 musicians and artists from Bangladesh and around the world. Scheduled for release throughout 2024, the season will unveil 11 new songs carefully curated under the guidance of Shayan Chowdhury Arnob, with contributions from producers such as Pritom Hasan, Emon Chowdhury, and Shuvendu Das Shuvo.[16] This collaborative approach to music production, involving multiple producers, was initially introduced in Season 2 of Coke Studio @ MTV[17] and later adopted in Season 9 and Season 10 of Coke Studio Pakistan.[18][19]

Reception

The show has received positive feedback for its distinctive blend of traditional and contemporary Bangladeshi music, along with its impressive production quality. However, certain critics have expressed concerns about its originality, claiming that it resembles other Coke Studio shows from different countries.[20] Notwithstanding the criticism, Coke Studio Bangla has achieved significant commercial success, as the first season surpassed several million views on YouTube.[21] In an interview with the media, Arnab Roy, Vice President of Marketing for India and Southwest Asia at Coca-Cola, said that the company launched Coke Studio Bangladesh in 2022 as a trial run before relaunching the India version. The success of the digital-only Coke Studio Bangladesh helped Roy and his team decide to make Coke Studio Bharat a digital-only production as well.[22]

See also

External links

References

  1. Coke Studio Bangla's journey begins Dhaka Tribune, retrieved 2022-02-20^
  2. Coke Studio Bangla launch: A majestic night with soulful music The Business Standard, 9 February 2022^
  3. Sanjay Monie. Coke Studio Brings People Together Forbes India, 17 June 2011, retrieved 21 July 2017^
  4. Maheen Sabeeh. Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt Daily Jang, 21 June 2009, retrieved 22 July 2017^
  5. Kanika Johri. 'Coke Studio is not a fresh concept' Hindustan Times, 17 June 2011, retrieved 9 March 2023^
  6. Coke Studio to rock India The Express Tribune, 26 May 2011^
  7. Rafay Mahmood. 'I took Rohail's blessings before starting our Coke Studio in India' The Express Tribune, 30 January 2013^
  8. Coke Studio returns with season 4 The Indian Express, 24 February 2015, retrieved 2 January 2021^
  9. Coke Studio Bangla's journey begins Dhaka Tribune, retrieved 2022-02-20^
  10. Coke Studio Bangla season 2 to begin their journey from Feb 14 The Daily Star, 5 February 2023, retrieved 17 February 2023^
  11. Rakshanda Rahman Misha. 'Coke Studio Bangla' officially launched The Daily Star, 2022-02-07, retrieved 2023-02-12^
  12. Coke Studio Bangla season 1 ends with 'Hey Samalo' UNB, 2 September 2022, retrieved 2 September 2022^
  13. 'Coke Studio Bangla Season 2' kicks off today – Daily Sun, 14 February 2023, retrieved 17 February 2023^
  14. Agnivo Niyogi. Coke Studio Bangla Season 2 opener Murir Tin pays tribute to regional dialects The Telegraph, 15 February 2023, retrieved 18 February 2023^
  15. Coke Studio Bangla Season 2 ends with 'Dilaram' Daily Sun, September 2023, retrieved 2023-12-27^
  16. Coke Studio Bangla returns with Season 3 The Business Post, 8 April 2024, retrieved 10 April 2024^
  17. Chitra Swaminathan. Second serving: Coke Studio with its cool blend of styles and diverse range of artistes enters Season 2 on MTV The Hindu, 24 June 2012, retrieved 10 April 2024^
  18. Hasan Ansari Ali Raj. With strings attached: Multiple producers to helm Coke Studio 9 The Express Tribune, 24 December 2015, retrieved 10 April 2024^
  19. Rafay Mahmood. Exclusive: Coke Studio 10's line-up will leave you starstruck The Express Tribune, 4 July 2017, retrieved 10 April 2024^
  20. Suanshu Khurana. Coke Studio Bangla: A lesson in musical diplomacy The Indian Express, 11 August 2022, retrieved 1 June 2023^
  21. Coke Studio Bangla: Season 1 YouTube, retrieved 1 June 2023^
  22. Shreyas Kulkarni. Coca-Cola's Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads AFAQS, 3 February 2023, retrieved 1 June 2023^