As Cloudco Entertainment (2018–23)
On April 6, 2018, the Weiss family announced it was to sell the majority shareholding in American Greetings to US investment company, Clayton Dubilier & Rice.[24] The ownership of American Greetings Entertainment was fully retained by the Weiss family, and so, on August 28, 2018, the company was spun off from American Greetings as Cloudco Entertainment, becoming a stand-alone company. The previous management was retained, including president Sean Gorman.[25]
On September 6, the planned new Care Bears animated series previously previewed at the licensing expo would be called Care Bears: Unlock the Magic and would premiere on the Boomerang SVOD service in January 2019.[26][27] On September 20, 2018, Cloudco announced they had opened up a UK office.[28]
The animated series Boy Girl Dog Cat Mouse Cheese was co-commissioned by CBBC and Gulli in October 2018, co-produced with Watch Next Media in France and Kavaleer Productions in Ireland, and premiered on October 31, 2019.[29]
On June 24, 2019, Warner Music Group's Arts Music division launched the licensed Cloudco Entertainment label with the release of the current Holly Hobbie TV show theme song as a part of a multi-season deal.[30]
In January 2021, Cloudco announced they would team up with Topps to create a new toy range that crosses over Cloudco's Madballs and Topps' Garbage Pail Kids franchises.[31] On March 16, 2021, Cloudco and Marblemedia announced they would team-up to co-produce a new live-action comedy series called Overlord and the Underwoods. On the same day, it was confirmed that the show had been picked up by Nickelodeon internationally, ITV in the United Kingdom, CBC in Canada and BYUtv in the United States.[32]
In October 2022, it was announced that a live-action television adaption of Pretty Freekin Scary was commissioned for Disney Channel as a co-production with CakeStart Entertainment, a joint venture between Cake Entertainment and Kickstart Entertainment, as part of the latter's first-look deal with Disney.[33]
