Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste.[1][2] The brand is marketed worldwide by Unilever[3] and licensed since 2003[4][5] to Church & Dwight for the North American market.
Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Russia