Circles.Life

Circles.Life is a Singaporean digital telecommunications company. The company was founded in 2016, initially operating exclusively in Singapore, leasing its network from M1.[2]

In July 2015, Liberty Wireless signed an agreement with M1 Limited that allowed it to tap into M1's mobile network, becoming the first MVNO in Singapore to offer a full-service mobile network experience.[3] It has since expanded to Taiwan and Australia, where it leases the Chunghwa Telecom and Optus networks, respectively.

In February 2019, the company announced that it had closed an undisclosed round of funding with Sequoia South East Asia and had plans to expand in five new markets, including Taiwan and Australia over the next 18 months.[4] The company has expanded its offerings by launching digital lifestyle features such as its AI-driven events and movie-based platform, 'Discover'.[5] In June 2019, the company closed another round of funding for an undisclosed amount, led by Singapore's Government-linked EDBI and Founders Fund. This marks the first time the Silicon Valley–based Founders Fund has invested in a telco.[6]

The company launched into its first overseas market, Taiwan, in June 2019,[7] followed by Australia in September 2019.[8]

History

2016

2018

2019

2020

2021

2022

2023

• June 2016: Circles.Life launches, making it Singapore's fourth telco.[9]

• March 2018: Circles.Life launches Unlimited Data on Demand, to provide customers with a daily Unlimited Data option.[10] It also adds the option of Unlimited Outgoing Calls.

• February 2019: Circles.Life announces that it has closed an undisclosed round of funding with Sequoia India.[11]
• June 2019: Circles.Life expands into its first overseas market, Taiwan.[7]
• June 2019: Circles.Life announces that it has closed an undisclosed round of funding with Singapore's Government-linked EDBI and Founders Fund.[6]
• August 2019: Circles.Life expands to its second overseas market, Australia.[12]

• February 2020: Circles.Life announces that it has closed an undisclosed round of funding with Warburg Pincus.[13]
• October 2020: Circles.Life launches in Indonesia as Live.On.[14]

• September 2021: Circles.Life launches in Japan as povo2.0[15]

• July 2022: Circles.Life was reportedly in early talks to merge with SPAC Bridgetown in a $2.5B deal.[16] This could be the third SPAC merger with a Singaporean company, the second in 2022.

• Nov 2023: Circles.life launched Jetpac - a global roaming subscription - to the Singapore market. [17]

• Dec 2023: Circles.Life Jetpac was expanded from just the Singapore market to the global audience, making it the first truly global brand launched by the Circles group.

Markets

Operating as a digital telco, it purchases bandwidth from other MNOs, replacing traditional brick-and-mortar stores with its own online consumer business. This enables Circles.Life to provide voice, messaging, and data services to customers: becoming the first digital telco in Singapore to offer full service mobile network services. To do away with physical retail stores, Circles.Life delivers its SIM cards and mobile phones to customers through third party services, such as SingPost in Singapore.[18]

External links

• Corporate website