Changhong

Overview

Sichuan Changhong Electric Co., Ltd.

trading name	Changhong CHiQ
native name	四川长虹电器股份有限公司
native name lang	zh
type	Public
traded as	sse: 600839
foundation	October 1958
location city	Mianyang
location country	China
area served	Worldwide
key people	Zhao Yong 赵勇 (President) Wang Fengzhao 王凤朝 (Vice Chairman, General Manager) Liu Tibing 刘体斌 (Vice Chairman, Deputy General Manager) Tan Mingxian 谭明献 (Secretary, Board of Directors, Deputy General Manager)
industry	Electronics
revenue	108.2 billion CNY‡R1R‡ (September 2025)
operating income	1.8 billion CNY‡R1R‡ (September 2025)
num employees	45,376‡R2R‡ (2024)
homepage	cn.changhong.com chiq.com

Sichuan Changhong Electric Co., Ltd., doing business as Changhong domestically and CHiQ internationally,[3][4] is a Chinese consumer electronics company based in Mianyang, Sichuan,[5] founded in October 1958. In 2004, 90 percent of the television sets exported from China to the United States were made by Changhong.[6] It was the second-largest manufacturer of televisions in China as of 2010.[7] In 2024, Changhong ranked 283rd on World Brand Lab's "World's 500 Most Influential Brand's" list.[8]

Changhong makes televisions, white goods such as refrigerators and air conditioners

History

1950–1999

Changhong emerged from the Changhong Machinery Factory, which was a state-owned large enterprise established in the 1950s.[14] The company, which was part of the 156 key projects that were aided by the Soviet Union, focused on the development and production of airborne fire control radar system.[14]

Changhong Electronics developed during the Third Front campaign to develop basic industry and national defense industry in China's interior in case of invasion by the Soviet Union or United States.[15] Changong Electronics is the best-known electronics manufacturer to arise during the Third Front period.[15]

By mid-1970s, Changhong began manufacturing products for civilian use when demand for military hardware declined, eventually focusing on the television product line.[16] During the next decade, it beefed up its technological capabilities with a series of partnerships with overseas companies such as Panasonic, from which it imported tubes and advanced production lines to drive the volume production of television.[14] It was a major driver in the regional share of television production in inland China rising from 0 to 32% of national production.[15] In 1980, the company already boasted the production of over 10,000 television units annually and by 1988, this number rose to almost a million units.[16] In 1994, the company was listed as a publicly traded company and, a year later, it was recognized as China's largest television manufacturer.[16]

2000–present

In 2001, Changhong reached an agreement with David Ji, the chairman of the American company Apex Digital.[17] Changhong was at that point China's largest television manufacturer, a supplier majority-owned by the company-town city of Mianyang and the province of Sichuan.[17] The company provided two-thirds of the city of Mianyang's revenue, and Changhong's chairman and managing director Zhao Yong was until late 2004 the city's deputy mayor.[18] Changhong became Apex's largest supplier of DVD players.[17]

On October 23, 2004, as Apex was in a business dispute with Changhong in which the two companies argued over hundreds of millions of dollars, as Ji was in China on a business trip he was arrested by Mianyang police in his hotel room in Shenzhen, China, near Hong Kong, who came from 500 miles away from Shenzhen.[19]

Changhong

History

1950–1999

2000–present

Leadership

External links

References