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Canali

Canali is an Italian luxury menswear brand founded in 1934.

History

Canali was founded in 1934 by the Canali brothers Giovanni, a fabric magnate, and Giacomo, a tailor.[1]

In the 1950s, the ownership of Canali passed on to the second generation of the family. In the 1970s, Canali was the first Italian tailor to introduce mechanised cutting machines.[2] In 1980, 50% of its sales were international.[3]

In 2007, the company abandoned its family-managed policy.[4]

In 2010, New York Yankees pitcher Mariano Rivera was the spokesmodel for a Canali advertisement campaign, the first time the brand used an athlete for advertising purposes.[5][6] In 2014, Canali opened its first store in Spain, in Madrid, and signed a franchise deal with the Spanish company Yusty.[3] In 2015, Canali opened a store in Washington, DC.[7][8] In December 2015, Canali opened its online shop.[9]

In October 2017, Canali closed the Carate Brianza factory and dismissed its 134 employees.[10] In November 2017, the company denied rumors it was looking for a buyer.[11] In September 2018, Canali entered the Chinese ecommerce market through a partnership with Secoo.[12] Following the outbreak of the coronavirus pandemic, Canali changed its creative strategy for more "homey", casual designs to fit the work-from-home trend.[1][13]

Description

Led by the third generation of the family, Canali employs 1,500 people in seven factories in Italy, where it makes about 250,000 individual pieces of clothing annually.[14] In 2012, 87.5% of the total production was exported;[15]

Canali has 180 boutique stores including 52 in China,[4] and is also distributed through a network of 1,000 retail stores worldwide.[16]

Canali provides a Su Misura service which consists of a tailored-made pieces and personalized artistry to make a piece unique.[16]

In popular culture

Canali suits were worn by Gene Hackman in The Firm, Arnold Schwarzenegger in True Lies, and George Clooney in Michael Clayton.[4]

See also

External links

References

  1. Stefano Canali: ‘The suit is not dead. It’s just evolving’ British GQ, retrieved 2021-03-22^
  2. Leitch, Luke. Road map to success, Italian style The Telegraph, 23 October 2013, retrieved 13 March 2014^
  3. C. Preja, La italiana Canali se suma a la invasión de la sastrería en España con su primera tienda en Madrid, Modaes.es, 4 November 2013^
  4. Moinak Mitra, Italian luxury brand Canali strikes the Indian chord, Indiatimes.com, 27 October 2010^
  5. Canali to Use Mariano Rivera in Fall Ads WWD, 16 August 2010, retrieved 13 March 2014^
  6. Harvey Araton, The Understated Elegance of the Yankees’ Rivera, Nytimes.com, 25 April 2010^
  7. Michael Neibauer, Rejoice, men who enjoy a finely tailored suit: Canali coming to CityCenterDC, Bizjournals.com, 30 January 2015^
  8. Yes, We Canali, Urbandaddy.com, 3 April 2015^
  9. La tienda online de Canali ya es una realidad, Eleconomista.es, 6 December 2015^
  10. Sandra Salibian, Canali to Close a Factory, Dismiss 134 Employees, Wwd.com, 17 October 2017^
  11. Sandra Salibian, Canali Denies Sale Rumors, Wwd.com, 25 November 2017^
  12. Canali Brings Its Italian Designs to Chinese E-commerce, Jingdaily.com, 28 September 2018^
  13. Canali Chills Out Esquire, Nick Sullivan, June 17, 2024^
  14. Leitch, Luke. Mencyclopaedia: Canali The Daily Telegraph, 21 June 2013, retrieved 13 March 2014^
  15. Canali relaunches at 80 years MFfashion, retrieved 16 June 2014^
  16. Joseph DeAcetis, How Canali Menswear Uses Innovation To Achieve Aesthetic Perfection As Consumers Evolve, Forbes.com, 17 June 2019^