Camay is a British brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. For many years, Camay's slogan has been "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."
In December 2014, Procter & Gamble announced it was selling Camay to Unilever. The transaction was completed in 2015, but Unilever had not yet announced when it would start producing Camay soap.[1]
Media sponsorship
For many years, Camay was a major sponsor of the soap operas As the World Turns and Search for Tomorrow.
Camay started gaining popularity in Eastern Europe, with 12 new scents introduced in 2004.
A Hungarian online campaign called The Code of Seduction