CNH Industrial products are marketed globally through several brands in two operating segments: agriculture and construction.
Agricultural brands
In agricultural equipment, CNH Industrial is a manufacturer of agricultural tractors and combines, including hay and forage equipment and specialty harvesting equipment.
Case IH
Case IH manufactures agricultural tractors, balers, coffee harvesters, combines, cotton pickers, planters, sugar cane harvesters, and tillage equipment, sold through a global network of dealers.[9]
New Holland
New Holland Agriculture manufactures agricultural tractors, balers, combines, forage harvesters, grape harvesters, hay tools, material handlers, planters, seeders, sprayers, tillage equipment and grounds care. New Holland has manufacturing facilities and offices in several countries and an international distribution network.[10]
Steyr
Steyr is an Austrian manufacturer of tractors for the agricultural, forestry and municipal sectors.[11]
Case IH
Case IH manufactures agricultural tractors, balers, coffee harvesters, combines, cotton pickers, planters, sugar cane harvesters, and tillage equipment, sold through a global network of dealers.[9]
New Holland
New Holland Agriculture manufactures agricultural tractors, balers, combines, forage harvesters, grape harvesters, hay tools, material handlers, planters, seeders, sprayers, tillage equipment and grounds care. New Holland has manufacturing facilities and offices in several countries and an international distribution network.[10]
Steyr
Steyr is an Austrian manufacturer of tractors for the agricultural, forestry and municipal sectors.[11]
Construction brands
In construction equipment, CNH Industrial manufactures machinery, including backhoe loaders and skid-steer loaders in North America, and crawler excavators in Western Europe.
Case Construction Equipment
Case Construction Equipment offers construction equipment, including backhoe loaders, articulated trucks, crawler and wheeled excavators (including compact), telehandlers, motor graders, wheel loaders (including compact), vibratory compaction rollers, crawler dozers, skid steers, compact track loaders, tractor loaders and rough-terrain forklifts.
New Holland Construction
New Holland Construction manufactures construction equipment including crawler and wheeled excavators, wheel loaders, backhoes loaders, skid steer loaders, dozers, telehandlers, mini-wheel loaders compact track loaders, mini and midi excavators and graders.[10]
Case Construction Equipment
Case Construction Equipment offers construction equipment, including backhoe loaders, articulated trucks, crawler and wheeled excavators (including compact), telehandlers, motor graders, wheel loaders (including compact), vibratory compaction rollers, crawler dozers, skid steers, compact track loaders, tractor loaders and rough-terrain forklifts.
New Holland Construction
New Holland Construction manufactures construction equipment including crawler and wheeled excavators, wheel loaders, backhoes loaders, skid steer loaders, dozers, telehandlers, mini-wheel loaders compact track loaders, mini and midi excavators and graders.[10]
Financial services
CNH Industrial offers financial services under the brand name CNH Industrial Capital. CNH Industrial Capital offers financial products and services to dealers and customers in North America, Australia, Brazil and Western Europe. The principal products offered are retail financing for the purchase or lease of new and used CNH Industrial equipment and wholesale financing to its dealers. Wholesale financing consists primarily of floor plan financing and allows dealers to purchase and maintain a representative inventory of products.[12] The retail financing is offered in North America, Brazil, Australia and Europe through wholly owned subsidiaries and in Western Europe through the joint venture with BNP Paribas Lease Group.[13]
Parts and service
CNH Industrial brands provides after-sales parts, service and support to their customers, both at the dealerships and in the field. Parts support is offered for items in their current product lines and past products, up to 20 years. Parts distribution is operated through parts depots present on all five continents.[14]
