Bull's-Eye Barbecue Sauce[1] is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.[2]
History
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can't be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[3]
Burger King
Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger.[5] It was replaced in 2007 with Sweet Baby Ray's brand sauce.
External links
References
- BULL'S-EYE - Trademark Details Justia Trademarks, retrieved February 27, 2026^
- Barbecue Sauces, Mustards and Steak Sauces Kraft Foods, retrieved 2007-08-28^
- Bolder Man is Bull's-Eye for Kraft Marketing Magazine, 2009-06-01, retrieved 2009-07-25^
- Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu Market Wire, 2000-08-28, retrieved 2007-08-28^
- THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN Press-Telegram (Long Beach, CA), 1999-02-05, retrieved 2007-08-28^