Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first sold by Life Savers in test markets in the Western U.S. in 1974.[1] National distribution began in 1976.[2][3]
History
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.[4] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence.[4] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.[5] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.[6]
Mascot
Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.[7]
External links
References
- Briefs The Chicago Tribune, November 5, 1974^
- Life Savers Enters Bubble Gum Market The Tampa Tribune, December 10, 1975^
- Squibb figures set 1st-quarter marks The Herald Statesman, April 29, 1976^
- Jan Harold Brunvand. Too Good to Be True: The Colossal Book of Urban Legends W. W. Norton & Company, 1999^
- Al Ries, Jack Trout. Positioning: The Battle for Your Mind McGraw-Hill, 2001^
- The Untold Truth of Bubble Yum Gum 7 June 2021^
- Bubble Yum^