Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first sold by Life Savers in test markets in the Western U.S. in 1974.[1] National distribution began in 1976.[2][3]
History
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.[4] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence.[4]