Borsalino and art
The relationship between Borsalino and the art world has ancient origins. Since the birth of advertising in Italy, at the turn of the late nineteenth and early twentieth century, Borsalino has entrusted the realization of its posters to the most important artists of the time. This privileged relationship with art has been confirmed over time and has led the company to collaborate with Cesare Simonetti, Giorgio Muggiani, Giovanni Dradi, Franz Laskoff, Marcello Dudovich, winner in 1910 of a competition organized by Borsalino to publicize the Zenit hat, Giuseppe Minonzio, Gino Boccasile, Luigi Bompard, Jeanne Grignani, Luigi Veronesi, Max Huber and Armando Testa. Today, the antique Borsalino advertising posters are collector items.
Borsalino and theatre
In Arthur Miller's play The Price, character Solomon mentions regretting that his hat is not a Borsalino, in spite of looking so.
Borsalino and cinema and television
Borsalino has a long-running and special bond with the film industry. Humphrey Bogart and Ingrid Bergman in the final scene of Casablanca tends to stand out as the most popular in which a Borsalino hat makes an appearance. The relationship with the cinema was destined to last: in addition to Bogart and Bergman in Casablanca, Marcello Mastroianni in 8 ½ and Jean Paul Belmondo in Breathless both wore a Borsalino.
The Alessandria factory granted the use of its name to two cult films of the 1970s: Borsalino and Borsalino & Co.. The idea was Alain Delon's, and Borsalino accepted on the condition that the company logo would appear on the posters. The Italian company was the first luxury brand to give its name to two films.
Robert De Niro in Once Upon a Time in America (1984) wore Borsalino hats.
In the 2010 TV series The Trip to Italy, in episode 6, located in Capri, Steve Coogan says that he is wearing a Borsalino hat, and Al Capone "used to wear one of these".
In 2011, the Triennale Design Museum in Milan hosted an exhibition entitled "Il cinema con il cappello. Borsalino e altre storie".[22][23][24]
The actor Toni Servillo wears a Borsalino in the film The Great Beauty, which won Best Foreign Language Film at the 86th Academy Awards.
In 2018, Borsalino celebrated its deep and lasting relationship with the world of cinema by introducing The Bogart by Borsalino, a special collection dedicated to Humphrey Bogart, the great Hollywood actor. The hats collection was created in collaboration with Humphrey Bogart Estate.[25]
In the TV show "Shantaram", a secondary but recurring character in season 1, episode 5, titled "The Sin in the Crime", uses a metaphor about the quality of a Borsalino hat to describe the main character's (Lin Ford, played by Charlie Hunnam) relationship with the city of Bombay, India.
In the Netflix series "Ripley", a witness to the disposal of Freddie's body described him as a thin man wearing a Borsalino hat.[26] In the TV series The Blacklist Season 10 episode 11 (The Man With the Hat) the main character Raymond Reddington played by James Spader is shown to wear a Borsolino hat.
Borsalino and design
In 2009, Borsalino was included by the Triennale Design Museum in Milan among quintessential Italian icons in the 'Serie Fuori Serie' exhibition.[27] The exhibition was replicated in March 2017 at the National Museum of China in Beijing.[28]
The Chapeau Lamp[29] (2014) designed by Philippe Starck for Flos and the sculpture The Hatband[30](2016) by Moritz Waldemeyer are both tributes to Borsalino.
Borsalino and fashion
Borsalino has been collaborating with important names in the fashion system since the beginning of the millennium. These have led to the creation of capsule collections with Nick Fouquet,[31] Tom Ford, Versace, Krizia, Valentino, Moschino, Yohji Yamamoto, Marni, Gianfranco Ferré, Rochas, Italia Independent, and DSquared.
