History
Ferré founded his eponymous womenswear line in 1978 and in the same year founded the Gianfranco Ferré company.[4] He kept his own line in Italy while he worked at Dior.[5] His own label is more relaxed and pared-down than Dior. Sophisticated white shirts have become the symbol of his personal signature in fashion design.
The company achieved total sales of 950 billion Lira ($589 million) in 1994, an increase of 15% over 1993, which had enjoyed a similar increase over 1992 sales. Ferré's 14 licences contributed 58% to total sales in 1994. In 1996, total sales were already at 1250 billion Lira ($811 million).
The Gianfranco Ferré S.p.A. is the holding company that coordinates the fashion business of the Ferré label. It was owned by Gianfranco Ferré (Creative Director) and Franco Mattioli (Chief Financial Officer) in equal shares until it was sold to IT Holdings in March 2002. Recently, Ferré announced that the group plans to become listed at the Milan stock exchange. In order to prepare for this movement Ferré started to rearrange the holding significantly. The first step was the recruitment of experienced management personnel under the guidance of Giuseppe Cipriano. The next step is the reduction of the number of subsidiaries from today 21 to four or five in the future. Another move is the acquisition of the apparel producer Dei Mattioli, which is owned by Mattioli. Ferré also seems to be interested in acquiring some of his contractors, in order to have more control over the production.
In 2000, Gianfranco Ferré sold 90 per cent of his company to Gruppo Tonino Perna, the parent company of the Italian fashion group IT Holding SpA, for a sum estimated by analysts to be between $150 million and $175 million.[6]
From 2007 to 2008, Lars Nilsson served as the label's creative director for only five months; Nilsson's first and only menswear collection for the Gianfranco Ferré was shown in an unusual "presentation" style, with static models in a theatrical setting and no catwalk show.[7] From April 2008 to April 2011, designers Tommaso Aquilano and Roberto Rimondi followed; they were let go from the company due to poor sales.[8]
In 2008, Chinese businessman Billy Ngok entered into negotiations to buy a minority stake in the Gianfranco Ferré label from IT Holding.[9] In 2009, three years after Ferré died, IT Holding itself went into bankruptcy administration.[10] In 2010, Italy cleared the sale of Gianfranco Ferré to U.S. private equity firm Prodos Capital.[11] In 2011, Dubai-based retailer Paris Group bought the company.[12]
Product lines
Ferré later branched out into jewellery, children's wear and a spa venture with British company ESPA.[15] In 2008, Gianfranco Ferré and Galadari Investment Office announced plans to build a luxurious $1.2 billion tower of at least 60 floors in Dubai in 2011, part of a joint venture for the design and development of real estate.[16]
- Gianfranco Ferré: Main line for men, women and children
- Ferré: Previously known as the White Label, more practical, ready-to-wear for both men and women. Within this line, there are Ferré Red (for plus size) and Ferré Fur. For Ferré men there is also Ferré Underwear.
- GF Ferré: Younger, more sporty line, for men, women
- GF Ferré Watches: Sophisticated designs of watches for men and women. [13]
- Gianfranco Ferré Fragrances[14]
Production/licenses
Though no longer under production, the Studio .0001 and Forma O were produced by Marzotto, one of the biggest Italian garment manufacturers. The sportswear collections Oaks by Ferré and Ferrejeans used to be manufactured by Italiana Manifatture S.p.A., but Ferré contracted those lines for the next ten years to Ittiere, who also furnish the bride collections of Dolce & Gabbana, Versace, and others. The range of licensed products is wide, including shoes, stationery, luggage, home furnishings, and perfumes (Gianfranco Ferre Fragrances[17]). The latest addition to this list is the license given to the Swiss watch manufacturer Swatch.
Most of the external licenses were eliminated in 2003, leaving only the Gianfranco Ferre mainline, Ferré diffusion, and GF Ferré younger/activewear labels.
Exports
70% of Ferré sales are achieved in export, where the US appears to be the biggest market with growing importance. Italy still holds 20% of the sales, but the success of the Ferré Jeans business in the US seems to shift the focus here. The Studio .0001 by Ferré line, produced by Italian garment manufacturer Marzotto, is basically targeted at the US market.
Distribution
Ferré distributes in 17 exclusive boutiques worldwide (1994) and has over 250 sales points in total.
GF Ferré designed the official off-field uniform for Rome-based soccer club S.S. Lazio for the upcoming 2009-2010 soccer season.[18][19]
