Bold is a laundry detergent brand owned by Procter & Gamble.[1]
History
Bold was originally introduced in the United States in 1965, and was launched in 1974 as the UK's first low suds biological detergent. In 1982, it was relaunched as the country's only combined detergent and conditioner, and has been a popular product since.[2]
In 2004, the Bold 2-in-1 detergent and conditioner product packaging was updated.[3]
References
- Household Care Brands, Procter & Gamble, retrieved 6 June 2011^
- Consumer Superbrands 2011: Bold Superbrands, retrieved 6 June 2011^
- Branding News brief: Procter & Gamble revamps Bold 2in1 Marketing, Haymarket, 6 May 2004, retrieved 12 October 2012^