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Beymen

Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.

Fodor's has compared the chain to Bloomingdale's in the United States,<ref[1]<ref[2] while London's Evening Standard has called Beymen Turkey's "answer to Selfridge's".<ref[3]

Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing under the Beymen Business brand, which it also manufactures. That business is not part of Beymen Group, but rather Boyner Group.

The company's headquarters is in Vadistanbul.<ref[4]

History

Ali Osman Boyner co-founded Altınyıldız (today Boyner Holding) in 1952 with the idea to introduce Turkish fabric to the world. The company began exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. The upscale department store Beymen was conceived in collaboration with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to expand,<ref[5] owning a chain of 20 full-line department stores as of July 2024. A main competitor of Beymen is the upscale department store brand Vakko.

In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.<ref[6]

For its 50th anniversary in 2023, it held an exhibition, Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".<ref[7]<ref[8]

Products and services

Currently, the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.<ref[9]

Beymen's website also sells art, including works by İzzet Keribar (tr). {[10] operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores. [[11]

Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.

Boyner Group

From 2019 onwards, Boyner Group has focused on five core businesses, as shown in the chart below. Akmerkez

External links

References

  1. Fodor's Essential Turkey^
  2. Marc-Christian Riebe, "Retail Market Study 2016"^
  3. Escape: Check in Istanbul Evening Standard, 15 January 2010, retrieved 11 May 2024^
  4. Beymen Group Archello, retrieved 10 May 2024^
  5. Osman Boyner artık onursal başkan Dünya Gazetesi, 23 September 2010, retrieved 20 May 2024^
  6. Supermodel Magdalena Frackowiak Stars in Beymen FW16 Playful Ads DSCENE, 12 September 2016, retrieved 7 May 2024^
  7. Inside "Golden Opulence," an Exhibition Showcasing Istanbul's Lasting Influence on High Fashion Vogue, 7 November 2023, retrieved 7 May 2024^
  8. Designers Channeled Their Most Opulent Selves for Beymen's 50th Anniversary Exhibition Harper's Bazaar, 14 November 2023, retrieved 7 May 2024^
  9. About Beymen Beymen, retrieved 7 May 2024^
  10. In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc., while Boyner Holding retained a share of 42.8%. In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group, becoming part of Boyner Holding. 97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, a portfolio including brands such as Valentino, Balmain and Pal Zileri. As of mid-2022, Beymen Group led by Cem Boyner Cem Boyner The Business of Fashion, retrieved 7 May 2024^
  11. The four brands are: Diverse stores Beymen Group, retrieved 12 May 2024^
  12. As of 2024, the Boyner Group brands are organized slightly differently than in 2019. Markalar Boyner Grup, retrieved 12 May 2024^
  13. Originally 9,600 m2 upon opening in 2013, expanded in 2022 by another 1,750 m2, Beymen Zorlu Center artık daha büyük! L'Officiel Turkiye - Lüks Moda Dergisi, retrieved 12 May 2024^
  14. Beymen Zorlu Center yüzde 20 daha büyüdü Fast Company Türkiye, 15 February 2022, retrieved 12 May 2024^
  15. Esra Tanyildiz. Istanbul Site of Beymen's Largest Unit WWD, 2 January 2014, retrieved 7 May 2024^
  16. In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán. Universal Design Studio – Beymen Galataport^
  17. A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024 Beymen Erenköy Google Maps, retrieved 7 May 2024^
  18. Beymen operates department stores in the following locations: Beymen official website^
  19. Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul. Beymen Akasya - Michelgroup World Architects, retrieved 7 May 2024^
  20. Beymen 2.büyük mağazasını Nişantaşı'nda açtı Cosmoturk, 2003, retrieved 4 June 2024^
  21. Beymen Metropol İstanbul açıldı 61Saat - Trabzon Haber Sayfası, 9 September 2019, retrieved 20 May 2024^
  22. Baymen Hilltown Yoo Interior, retrieved 10 May 2024^
  23. Beymen, İstinyePark İzmir mağazasını açtı www.aa.com.tr, retrieved 4 June 2024^
  24. Universal Design Studio – Beymen İzmir universaldesignstudio.com, retrieved 10 May 2024^
  25. Beymen 6 AVM mağazasını bugün açıyor www.ekonomist.com.tr, retrieved 4 June 2024^