Berliet — BrandWiki

Berliet

Overview

Automobiles M. Berliet

traded as	Automobiles M. Berliet SA (1917–1942)<BR> Berliet & Cie (1942–1944)<BR>Automobiles M. Berliet (1949–1974)
fate	Merged with Saviem into Renault Véhicules Industriels in 1978
successor	Renault Trucks
foundation	1899‡R1R‡
founder	Marius Berliet
defunct	1978
location city	Vénissieux, France
key people	Paul Berliet (son of founder)
products	Automobiles, buses, military vehicles, trucks
parent	Citroën (1967–1974) Renault (1974–1978)

Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.

Early history

Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featuring a honeycomb radiator, and a steel chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

Before World War I

Between two wars

After the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no longer buying all the trucks the factory could produce, and overall output halved.[2]

Shrinking the range

Marius Berliet responded to the outbreak of peace by deciding to produce just a single type of truck and a single type of car, which represented a departure from his pre-war market strategy.[5] The single truck on which Berliet focused was the 5 ton CBA that had served the nation so well during the war.[5]

An ill-judged short-cut

The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance.[5] Marius Berliet was not one to miss a trick: rather than devote time and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge.[5] The Dodge was famously robust, and the Berliet copy was well received in March 1919 when it had its first public outing, locally, at the Lyon Trade Fair.[5] The headlights were mounted unusually high and the simple disc wheels were large, giving the car a pleasing "no nonsense" look.[5] Particularly attractive was the price of just 11,800 francs in October 1919.[5] However, the Berliet engineers failed to ensure that the steel used in the car's construction was of the same quality as the North American steel used for the Dodge, and this resulted in serious problems for the early customers of the "Berliet Type VB" and serious reputational damage to the company.[5]

Bankruptcy and recovery

The factory had been set up to produce the "Berliet Type VB" at the rate of 100 cars per day which would have been an ambitious target under any circumstances.[2] The rapid drop-off in demand for what at this stage was the manufacturer's only passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in one year.[2] Survival was in doubt, and Berliet was placed in judicial administration in 1921.[2] Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors and the firm therefore fell into the hands of the banks.[2] Berliet was nevertheless able to retain operational control.[2] During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banks.[2]

A full range for 1925

By the middle of the decade the manufacturer was again exhibiting a full range of automobile models at the 1924 October Motor Show, although at this stage they all featured four cylinder engines including even the 3958cc "4-litre" with its impressive cylinder dimensions of 95 x 140 mm.[6] The range for 1925 was as follows:[6]

From 1925 the manufacturer was producing its own car bodies.[7]

"Type VI": Launched 1924 with a 1,160cc (7HP/CV) ohc engine. Wheelbase 2800 mm Listed prices Oct 1924: 16,260 francs (bare chassis), 21,500 francs (Torpedo), 25,500 francs (berline/saloon/sedan)
"Type VRC" with a 2,603cc (12 HP/CV) sidevalve engine. Wheelbase 3060 mm Listed prices Oct 1924: 20,600 francs (bare chassis), 26,500 francs (Torpedo), 34,000 francs (berline/saloon/sedan)
"Type VM" with a 3,296cc (16 HP/CV) sidevalve engine. Wheelbase 3150 mm Listed prices Oct 1924: 24,800 francs (bare chassis), 33,000 francs (Torpedo), 41,650 francs (berline/saloon/sedan)

Pushing up market

New six-cylinder models followed in 1927. By October 1928, just twelve months before the Wall Street crash crystallized a savage downturn for the western economies, three of the four cars offered for 1929 on the Berliet stand at the Paris Motor Show, were powered by six cylinder engines.[8] The range for 1929 was as follows:[8]

The largest of these, with its four-litre engine, was still listed by the manufacturer in March 1929, but was only available "to special order".[8] However, by this time the manufacturer was also developing, for 1930, a "16CV" 2.8-litre six-cylinder model.[8]

"9CV": 1.5-litre 4-cylinder engine. Wheelbase 2800 mm
"10CV": 1.8-litre 6-cylinder engine. Wheelbase 2900 mm
"11CV": 2.0-litre 6-cylinder engine. Wheelbase 2900 mm

The 1930s

In 1930 Berliet experimentally installed a diesel engine in one of their old CBA trucks, and in 1931 a batch of diesel powered Berliet GD2s was produced.

From 1933, only four-cylinder models (1600 cc and 2000 cc) were offered. The last new Berliet sedan was first exhibited at the Paris Motor Show in October 1933 but only launched in the summer of 1934.[9] The new car received a proper name, and the Berliet Dauphine 11CV was powered by a 1,990 cc (11CV) engine. For 1939 Berliet stopped producing car bodies and the last few hundred Berliet Dauphines, produced in the first half of 1939, used the body of a Peugeot 402 with a custom-made Berliet hood/bonnet and radiator grille.[10]

Second World War and aftermath

Regular passenger car production ceased in 1939 and after World War II, the company produced trucks only, with buses added to the range later. However, more than 20 brand-new sedans were in the factory when the Germans requisitioned it in June 1940, and these were immediately put into service. After the liberation, from late 1944 to early 1945, about 50 sedans were assembled from parts on hand, and in 1946, the last 15 sedans were completed by the Geneva agents. The company was given back to the family in 1949, but to Marius Berliet's son Paul following the founder's death earlier that year. The Berliet GLR truck became the first new post-war product.

In his 1975 book, Vichy France: old guard and new order: 1940-1944, Robert Paxton contrasted the fate of the Berliet truck factory in Lyon, which remained in Marius Berliet's family possession, despite his having manufactured 2,330 trucks for the Germans. — and the fate of Louis Renault's factories, which had also been seized — suggesting that the Renault factory might have been returned to Louis Renault and his family, had he lived longer. Marius Berliet, who died in 1949, had however "stubbornly refused to recognize legal actions against him after the war."[11] As it happened, Renault's were the only factories permanently seized by the French government.[11]

After a small start with diesel engines in 1931, Berliet (and their customers) gradually abandoned petrol engines. In 1963, only 234 of the 15,325 Berliet vehicles built still received petrol engines.[12]

Berliet manufactured the largest truck in the world[13] in 1957, the T100 6X6 with either 600 PS and 700 PS from a Cummins V12 engine. Available as a 6WD Dumptruck or 6X6 Roadtractor for Europe and North Africa it was designed in 10 months at the factory in Courbevoie, outside of Paris, with a second example built in 1958 and two further T100s built in 1959.

Later on a separate company called MOL Trucks of Hooglede, Belgium, bought the design rights of some original Berliet models of the 1970s and started to manufacture their own original MOL model range consisting of medium to large 4X4, 6X6 and 8X8 lorries and roadtractors. Their design and engineering was entirely based on selected former Berliet units.