Bentley

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

Bentley Motors Limited is a British ultra-luxury automobile brand founded in 1919 by Walter Owen Bentley. Renowned for its meticulous handcraftsmanship, high-performance engineering, royal patronage, and motorsport heritage, it was acquired by the Volkswagen Group in 1998. The brand blends racing pedigree with opulent design, offering grand tourers, sedans, and SUVs, and has served as the sole official automobile supplier to the British royal family since 2002.

Key moments

  • 1919Founded by Walter Owen Bentley in the UK with the mission to build the fastest, best-in-class automobiles
  • 1920sDominates the 24 Hours of Le Mans endurance race, with the iconic 'Bentley Boys' securing multiple victories and solidifying its motorsport legacy
  • 1931Acquired by Rolls-Royce Limited due to financial challenges
  • 1998Purchased by the Volkswagen Group, integrating German engineering precision with British luxury heritage
  • 2002Replaces Rolls-Royce as the sole official automobile brand for the British royal family, featured in Queen Elizabeth II's Golden Jubilee celebrations
  • 2020Launches the 'Beyond100' strategic initiative, aiming to become the world's most sustainable ultra-luxury car brand
  • 2023Globally delivers 13,560 vehicles, with the Bentayga SUV accounting for 44% of total sales; reports annual revenue of €2.938 billion

As a core player in the global ultra-luxury automotive market, Bentley competes with several premium brands, each with distinct positioning and strengths:

  • Rolls-Royce: Bentley's traditional rival, Rolls-Royce focuses on ultimate regal opulence and bespoke customization, targeting clients who prioritize pure, understated luxury over motorsport performance. Bentley differentiates itself with its enduring racing heritage and more dynamic driving dynamics across its entire model range.
  • Ferrari & Lamborghini: These Italian marques specialize in high-performance sports cars, prioritizing track-ready speed and aggressive design. Bentley, while maintaining impressive performance credentials, offers a broader portfolio including luxury sedans and SUVs, catering to buyers seeking a balance of comfort, speed, and everyday usability.
  • Mercedes-Maybach: Positioned as an ultra-luxury sub-brand of Mercedes-Benz, Maybach leans heavily into executive-focused, chauffeur-driven luxury with elongated sedans. Bentley's models strike a balance between driver engagement and rear-seat comfort, appealing to both owner-drivers and those who prefer being chauffeured.
  • Luxury SUV Segment: Bentley's Bentayga was an early entrant in the ultra-luxury SUV space, capturing a significant market share (44% of its total sales in 2023). It competes with rivals like the Rolls-Royce Cullinan and Lamborghini Urus, with Bentley's advantage lying in its combination of off-road capability, handcrafted luxury details, and well-established brand heritage.

Bentley's 'Beyond100' sustainability strategy, which includes electrification and carbon-neutral manufacturing, also positions it to stay competitive as the luxury automotive industry shifts toward eco-friendly solutions.

Bentley Motors is a preeminent British ultra-luxury automotive brand founded in 1919, with a legacy tied to both motorsport pedigree and meticulous handcrafted luxury. Acquired by the Volkswagen Group in 1998, the brand has balanced its racing heritage with opulent vehicle design, producing grand tourers, sedans, and SUVs that cater to buyers seeking a blend of dynamic performance and upscale comfort. Since 2002, Bentley has served as the sole official automobile supplier to the British royal family, further cementing its status as a symbol of elite luxury.

Bentley differentiates itself within the ultra-luxury automotive space by prioritizing a balance between driver engagement and rear-seat refinement, setting it apart from rivals focused on either pure regal opulence like Rolls-Royce or track-only performance like Ferrari. The brand’s updated Beyond100+ sustainability strategy, extended to 2035, has positioned it to adapt to the global shift toward eco-friendly luxury mobility, with annual launches of plug-in hybrid or fully electric vehicles planned through the end of the decade.

As a core player in the global ultra-luxury segment, Bentley has carved a unique niche by combining British craftsmanship with accessible everyday usability for high-net-worth individuals, appealing to both owner-drivers and chauffeur-focused clients. Its early entry into the ultra-luxury SUV market with the Bentayga has driven significant sales growth, with the model accounting for 44% of its total global sales in 2023. The brand’s 2026 lineup includes updated models like the plug-in hybrid Flying Spur and revived Bentayga Speed with high-performance V8 powertrains, alongside plans for a groundbreaking luxury urban electric SUV set to launch later in the year.

Brand Leadership

Score: 94/100

Bentley holds a top-tier position in the global ultra-luxury automotive market, bolstered by its royal patronage, century-long motorsport heritage, and backing from the Volkswagen Group. Its Mulliner bespoke customization program is utilized by 70% of customers, driving high-margin revenue, and the brand’s upcoming 2026 luxury urban electric SUV aims to create an entirely new luxury mobility segment. It competes directly with Rolls-Royce as a leading provider of bespoke luxury vehicles, with a clear differentiation through its focus on dynamic driving performance.

Brand Consumer Engagement

Score: 87/100

Bentley fosters strong connections with its high-net-worth customer base through exclusive bespoke customization services, owner-only clubs, and premium post-purchase support. The brand also leverages digital tools like online vehicle configurators to let clients personalize their vehicles in detail, while its royal and motorsport reputations drive organic word-of-mouth within elite global circles. Recent retail expansions in North America have also included personalized client experience training for new dealership staff.

Brand Growth Momentum

Score: 90/100

The brand has seen steady growth supported by its expanding product lineup, including the 2026 Flying Spur plug-in hybrid and revived Bentayga Speed with 641-hp V8 powertrain. Its Beyond100+ strategy, which includes annual electrified model launches through 2035 and carbon-neutral manufacturing upgrades at its Crewe hub, has attracted environmentally conscious luxury buyers. The brand has also expanded its North American retail footprint with new locations in Texas and the Greater Toronto Area, while China remains its largest global market.

Brand Operational Stability

Score: 91/100

With over a century of operations and stable ownership under the Volkswagen Group since 1998, Bentley has maintained consistent brand positioning without major strategic shifts. Its status as the official automobile supplier to the British royal family since 2002 has provided a stable, high-profile brand association, and its ongoing Beyond100+ strategy has been implemented with clear, long-term planning to ensure operational and brand stability. The brand’s product lineup remains focused on its core ultra-luxury niche with minimal diversification away from its core values of craftsmanship and performance.

Brand Heritage Age

Score: 98/100

Founded in 1919 by Walter Owen Bentley, the brand has over 107 years of history as of 2026, making it one of the longest-standing ultra-luxury automotive brands in the world. Its decades of heritage in motorsport and handcrafted manufacturing have built a deeply rooted brand identity that resonates with luxury consumers globally, with its racing pedigee continuing to inform its modern vehicle design.

Industry Niche Profile

Score: 96/100

Bentley operates exclusively within the high-end ultra-luxury automotive segment, avoiding the mass luxury market to focus on vehicles that blend performance, craftsmanship, and comfort. Its diverse product lineup of grand tourers, sedans, and SUVs allows it to cater to a range of high-net-worth buyers, from driving enthusiasts to chauffeur-driven clients, and its industry-leading Mulliner customization program further sets it apart from more narrowly focused rivals.

Global Market Reach

Score: 89/100

Bentley distributes its vehicles across more than 60 global markets, with China as its largest single market followed by North America, which has seen recent retail expansion with new dealerships in Texas and the Greater Toronto Area. The brand adapts its product offerings to regional preferences, such as long-wheelbase models for the Chinese market, and leverages the Volkswagen Group's global supply chain and distribution network to support its international reach. Its ongoing manufacturing upgrades in Crewe also support streamlined global production and distribution.

This brand valuation assessment is generated with AI-assisted reasoning, and all figures provided are for illustrative purposes only. For officially audited brand valuation results, please contact the World Brand Lab directly.

Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded by W. O. Bentley (1888–1971) in 1919 in Cricklewood, North London, and became widely known for winning the 24 Hours of Le Mans in 1924, 1927, 1928, 1929, 1930 and 2003. Bentley has been a subsidiary of the Volkswagen Group since 1998 and has been consolidated under VW's premium brand arm, Audi, since 2022.[9][10]

Prominent models extend from the historic sports-racing Bentley 4½ Litre and Bentley Speed Six; the more recent Bentley S Type Continental, Bentley Turbo R, and Bentley Arnage; to its current model line, including the Flying Spur, Continental GT and Bentayga which are marketed worldwide, with China as its largest market as of November 2012.[11]

Today most Bentley models are assembled at the company's Crewe factory, with a small number assembled at Volkswagen's Dresden factory, Germany,[12] and with bodies for the Continental manufactured in Zwickau and for the Bentayga manufactured at the Volkswagen Bratislava Plant.

The joining and eventual separation of Bentley and Rolls-Royce followed a series of mergers and acquisitions, beginning with the 1931 purchase by Rolls-Royce of Bentley, then in receivership. In 1971, Rolls-Royce itself was forced into receivership and the UK government nationalised the company—splitting it into an aerospace company (Rolls-Royce Plc) and an automotive company (Rolls-Royce Motors Limited, including Bentley). Rolls-Royce Motors was subsequently sold to engineering conglomerate Vickers, and in 1998, Vickers sold Rolls-Royce to Volkswagen AG, including Bentley with its name and logos (but not the name "Rolls-Royce").

Cricklewood (1919–1931)

Before the First World War, W. O. Bentley and his brother, Horace Millner Bentley, sold French Doriot, Flandrin & Parant (DFP) cars in Cricklewood, North London, but W. O. Bentley wanted to design and build his own cars. At the DFP factory, in 1913, he noticed an aluminium paperweight and thought that aluminium might be a suitable replacement for cast iron to fabricate lighter pistons. The first Bentley aluminium pistons were fitted to Sopwith Camel aero engines during the First World War.[13]

The same day that the Paris Peace Conference started, W. O. Bentley founded Bentley Motors Limited, on 18 January 1919 and registered Bentley Motors Ltd. in August 1919. In October he exhibited a car chassis (with a dummy engine) at the London Motor Show.[14] Ex–Royal Flying Corps officer Clive Gallop designed an innovative four-valves-per-cylinder engine for the chassis. By December the engine was built and running. Delivery of the first cars was scheduled for June 1920, but development took longer than estimated so the date was extended to September 1921.[14] The durability of the first Bentley cars earned widespread acclaim, and they competed in hill climbs and raced at Brooklands.[15]

Bentley's first major event was the 1922 Indianapolis 500, a race dominated by specialized cars with Duesenberg racing chassis. They entered a modified road car driven by works driver Douglas Hawkes, accompanied by riding mechanic H. S. "Bertie" Browning.[16] Hawkes completed the full 500 mi and finished 13th with an average speed of 74.95 mph after starting in 19th position.[17] The team was then rushed back to England to compete in the 1922 RAC Tourist Trophy.[16][18]

Cricklewood Bentleys

The original model was the three-litre, but as customers put heavier bodies on the chassis, a larger 4½-litre model followed. Perhaps the most iconic model of the period is the 4½-litre "Blower Bentley", with its distinctive supercharger projecting forward from the bottom of the grille. Uncharacteristically fragile for a Bentley it was not the racing workhorse the 6½-litre was, though in 1930 Birkin remarkably finished second in the French Grand Prix at Pau in a stripped-down racing version of the Blower Bentley, behind Philippe Etancelin in a Bugatti Type 35.

The 4½-litre model later became famous in popular media as the vehicle of choice of James Bond in the original novels, but this has been seen only briefly in the films. John Steed in the television series The Avengers also drove a Bentley.

The new eight-litre was such a success that when Barnato's money seemed to run out in 1931 and Napier was planning to buy Bentley's business,

Woolf Barnato acquires control (1924)

The Bentley enterprise was always underfunded, but inspired by the 1924 Le Mans win by John Duff and Frank Clement, Woolf Barnato, who had inherited his father's South African gold and diamond mines, financed Bentley's business. Barnato had incorporated Baromans Ltd in 1922, which existed as his finance and investment vehicle. Via Baromans, Barnato initially invested in excess of £100,000, saving the business and its workforce. A financial reorganisation of the original Bentley company was carried out and all existing creditors paid off for £75,000. Existing shares were devalued from £1 each to just 1 shilling, or 5% of their original value. Barnato held 149,500 of the new shares giving him control of the company and he became chairman. Barnato injected further cash into the business: £35,000 secured by debenture in July 1927; £40,000 in 1928; £25,000 in 1929. With renewed financial input, W. O. Bentley was able to design another generation of cars.

The Bentley Boys

The Bentley Boys were a group of British motoring enthusiasts that included Barnato, Sir Henry "Tim" Birkin, steeple chaser George Duller, aviator Glen Kidston, automotive journalist S.C.H. "Sammy" Davis, and Dudley Benjafield. The Bentley Boys favoured Bentley cars. Many were independently wealthy and many had a military background. They kept the marque's reputation for high performance alive; Bentley was noted for its four consecutive victories at the 24 Hours of Le Mans, from 1927 to 1930.

Birkin developed the 4½-litre, lightweight Blower Bentley at Welwyn Garden City in 1929 and produced five racing specials, starting with Bentley Blower No.1 which was optimised for the Brooklands racing circuit. Birkin overruled Bentley and put the model on the market before it was fully developed. As a result, it was unreliable.

During the March 1930 Blue Train Races, Barnato raised the stakes on Rover and its Rover Light Six, having raced and beaten Le Train Bleu for the first time, to better that record with his 6½-litre Bentley Speed Six on a bet of £100. Travelling on public highways, he drove against the train from Cannes to Calais, then by ferry to Dover, and finally London, and won.

Barnato drove his H.J. Mulliner–bodied formal saloon in the race against the Blue Train. Two months later, on 21 May 1930, he took delivery of a Speed Six with streamlined fastback "sportsman coupé" by Gurney Nutting. Both cars became known as the "Blue Train Bentleys"; the latter is regularly mistaken for, or erroneously referred to as being, the car that raced the Blue Train, while in fact Barnato named it in memory of his race.[19][20] A painting by Terence Cuneo depicts the Gurney Nutting coupé racing along a road parallel to the Blue Train, which scenario never occurred as the road and railway did not follow the same route and the Gurney Nutting coupé never raced the Blue Train.

24 Hours of Le Mans Grand Prix d'Endurance

Bentley had a dominant presence at the 24 Hours of Le Mans during the 1920s and early 1930s, achieving multiple victories with its 3-litre and 4½-litre cars, including the legendary Speed Six.

Bentley withdrew from motor racing after the 1930 Le Mans, stating that they had “learned enough about speed and reliability.”[21]

  • 1923 – 4th (private entry, 3-Litre)
  • 1924 – 1st (3-Litre, works entry)
  • 1925 – did not finish
  • 1926 – did not finish
  • 1927 – 1st, 15th, 17th (3-Litre)
  • 1928 – 1st, 5th (4½-Litre)
  • 1929 – 1st (Speed Six); 2nd, 3rd, 4th (4½-Litre)
  • 1930 – 1st, 2nd (Speed Six)

Additional references

Liquidation (1931)

The Wall Street crash of 1929 and the resulting Great Depression throttled the demand for Bentley's expensive motor cars. In July 1931 two mortgage payments were due which neither the company nor Barnato, the guarantor, were able to meet. On 10 July 1931 a receiver was appointed.[22]

Napier offered to buy Bentley with the purchase to be final in November 1931. Instead, British Central Equitable Trust made a winning sealed bid of £125,000.[23] British Central Equitable Trust later proved to be a front for Rolls-Royce Limited. Not even Bentley himself knew the identity of the purchaser until the deal was completed.[14]

Barnato received £42,000 for his shares in Bentley Motors. In 1934 he was appointed to the board of the new Bentley Motors (1931) Ltd. In the same year Bentley confirmed that it would continue racing.

Rolls-Royce (1931–1970)

Derby

Rolls-Royce took over the assets of Bentley Motors (1919) Ltd and formed a subsidiary, Bentley Motors (1931) Ltd. Rolls-Royce had acquired the Bentley showrooms in Cork Street, the service station at Kingsbury, the complex at Cricklewood and the services of Bentley himself. This last was disputed by Napier in court without success. Bentley had neglected to register their trademark so Rolls-Royce immediately did so. They also sold the Cricklewood factory in 1932. Production stopped for two years,[24] before resuming at the Rolls-Royce works in Derby. Unhappy with his role at Rolls-Royce, when his contract expired at the end of April 1935 W. O. Bentley left to join Lagonda.

When the new Bentley 3½ litre appeared in 1933, it was a sporting variant of the Rolls-Royce 20/25, which disappointed some traditional customers yet was well received by many others. W. O. Bentley was reported as saying, "Taking all things into consideration, I would rather own this Bentley than any other car produced under that name".[14] Rolls-Royce's advertisements for the 3 1/2 Litre called it "the silent sports car",[25] a slogan Rolls-Royce continued to use for Bentley cars until the 1950s.[26]

All Bentleys produced from 1931 to 2004 used inherited or shared Rolls-Royce chassis, and adapted Rolls-Royce engines, and are described by critics as badge-engineered Rolls-Royces.[27]

Derby Bentleys

Derby Bentleys

Crewe

In preparation for war, Rolls-Royce and the British Government searched for a location for a shadow factory to ensure production of aero-engines.[28] Crewe, with its excellent road and rail links, as well as being located in the North West away from the aerial bombing starting in mainland Europe, was a logical choice. Crewe also had extensive open farming land. Construction of the factory started on a 60-acre area on the potato fields of Merrill's Farm in July 1938, with the first Rolls-Royce Merlin aero-engine rolling off the production line five months later. 25,000 Merlin engines were produced, and at its peak, in 1943 during World War II, the factory employed 10,000 people.[29] With the war in Europe over and the general move towards the then new jet engines, Rolls-Royce concentrated its aero-engine operations at Derby and moved motor car operations to Crewe.

Standard Steel saloons

Until some time after World War II, most high-end motorcar manufacturers like Bentley and Rolls-Royce did not supply complete cars. They sold rolling chassis that were near-complete from the instrument panel forward. Each chassis was delivered to the coachbuilder of the buyer's choice. The biggest specialist car dealerships had coachbuilders build standard designs for them which were held in stock awaiting potential buyers.

To meet post-war demand, particularly UK Government pressure to export and earn overseas currency, Rolls-Royce developed an all-steel body using pressings made by Pressed Steel to create a "standard" ready-to-drive complete saloon car. The first steel-bodied model produced was the Bentley Mark VI: these started to emerge from the newly reconfigured Crewe factory early in 1946.[30][31] Chassis remained available to coachbuilders until the end of production of the Bentley S3, which was replaced for October 1965 by the monocoque construction T series.

Bentley Continental

The Continental was aimed at the UK market, most cars, 164 plus a prototype, being right-hand drive. The chassis was produced at the Crewe factory and shared many components with the standard R type. Other than the R-Type standard steel saloon, R-Type Continentals were delivered as rolling chassis to the coachbuilder of choice. Coachwork for most of these cars was completed by H. J. Mulliner & Co., which mainly produced them in fastback coupé form. Other coachwork came from Park Ward (London), which built six, later including a drophead coupe version. Franay (Paris) built five, Graber (Wichtrach, Switzerland) built three, one of them later altered by Köng (Basel, Switzerland), and Pininfarina made one. James Young (London) built in 1954 a Sports Saloon for its owner, James Barclay.

The early R Type Continental has essentially the same engine as the standard R Type, but with modified carburation, induction and exhaust manifolds, and higher gear ratios.[32] After July 1954 the car was fitted with a more powerful engine, which was bored out to 94.62 mm (creating a total displacement of 4887 cc) and had its compression ratio raised to 7.25:1.

Crewe Rolls-Royce Bentleys

  • Standard-steel saloon
  • 1946–1952 Mark VI
  • 1952–1955 R Type
  • Continental
  • 1952–1955 R Type Continental
  • S-series
  • 1955–1959 S1 and Continental
  • 1959–1962 S2 and Continental
  • 1962–1965 S3 and Continental
  • T-series
  • 1965–1977 T1
  • 1977–1980 T2
  • 1971–1984 Corniche (renamed Continental in 1984)

Standard Steel saloons

Until some time after World War II, most high-end motorcar manufacturers like Bentley and Rolls-Royce did not supply complete cars. They sold rolling chassis that were near-complete from the instrument panel forward. Each chassis was delivered to the coachbuilder of the buyer's choice. The biggest specialist car dealerships had coachbuilders build standard designs for them which were held in stock awaiting potential buyers.

To meet post-war demand, particularly UK Government pressure to export and earn overseas currency, Rolls-Royce developed an all-steel body using pressings made by Pressed Steel to create a "standard" ready-to-drive complete saloon car. The first steel-bodied model produced was the Bentley Mark VI: these started to emerge from the newly reconfigured Crewe factory early in 1946.[30][31] Chassis remained available to coachbuilders until the end of production of the Bentley S3, which was replaced for October 1965 by the monocoque construction T series.

Bentley Continental

The Continental was aimed at the UK market, most cars, 164 plus a prototype, being right-hand drive. The chassis was produced at the Crewe factory and shared many components with the standard R type. Other than the R-Type standard steel saloon, R-Type Continentals were delivered as rolling chassis to the coachbuilder of choice. Coachwork for most of these cars was completed by H. J. Mulliner & Co., which mainly produced them in fastback coupé form. Other coachwork came from Park Ward (London), which built six, later including a drophead coupe version. Franay (Paris) built five, Graber (Wichtrach, Switzerland) built three, one of them later altered by Köng (Basel, Switzerland), and Pininfarina made one. James Young (London) built in 1954 a Sports Saloon for its owner, James Barclay.

The early R Type Continental has essentially the same engine as the standard R Type, but with modified carburation, induction and exhaust manifolds, and higher gear ratios.[32] After July 1954 the car was fitted with a more powerful engine, which was bored out to 94.62 mm (creating a total displacement of 4887 cc) and had its compression ratio raised to 7.25:1.

Crewe Rolls-Royce Bentleys

  • Standard-steel saloon
  • 1946–1952 Mark VI
  • 1952–1955 R Type
  • Continental
  • 1952–1955 R Type Continental
  • S-series
  • 1955–1959 S1 and Continental
  • 1959–1962 S2 and Continental
  • 1962–1965 S3 and Continental
  • T-series
  • 1965–1977 T1
  • 1977–1980 T2
  • 1971–1984 Corniche (renamed Continental in 1984)

Vickers (1970–1998)

Problems that Bentley's owner, Rolls-Royce, experienced with development of the RB211 aero engine brought about a financial collapse in 1970.

The motorcar division was made a separate business, Rolls-Royce Motors Limited, which remained independent until bought by Vickers plc in August 1980. By the 1970s and early 1980s Bentley sales had fallen badly; at one point less than 5% of combined production carried the Bentley badge.[14] Under Vickers, Bentley set about regaining its high-performance heritage, typified by the 1980 Mulsanne. Bentley's restored sporting image created a renewed interest in the name and Bentley sales as a proportion of output began to rise. By 1986 the Bentley:Rolls-Royce ratio had reached 40:60; by 1991 it achieved parity.[14]

Crewe Vickers Bentleys

  • 1980–1992 Bentley Mulsanne
  • 1984–1988 Mulsanne L: limousine
  • 1982–1985 Mulsanne Turbo
  • 1987–1992 Mulsanne S
  • 1984–1995 Continental: convertible
  • 1992–1995 Continental Turbo
  • 1984–1992 Eight: basic model
  • 1985–1995 Turbo R: turbocharged performance version
  • 1991–2002 Continental R: turbocharged 2-door model
  • 1994–1995 Continental S: intercooled
  • 1996–2002 Continental T
  • 1999–2003 Continental R Mulliner: performance model
  • 1992–1998 Brooklands: improved Eight
  • 1996–1998 Brooklands R: performance Brooklands
  • 1994–1995 Turbo S: limited-edition sports model
  • 1994–1995 Continental S: to order only version of Continental R with features of Turbo S incorporated
  • 1995–1997 New Turbo R: updated 96MY Turbo R with revised bumpers, single front door glazing, new door mirrors, spare in trunk, engine cover, new seat design, auto lights, auto wipers etc.
  • 1995–2003 Azure: convertible Continental R
  • 1996–2002 Continental T: short-wheelbase performance model
  • 1997–1998 Turbo RL: "new" Turbo R LWB (Long Wheel Base)
  • 1997–1998 Bentley Turbo RT: replacement for the Turbo RL
  • 1997–1998 RT Mulliner: Ultra exclusive performance model

Volkswagen (1998–present)

In October 1997, Vickers announced that it had decided to sell Rolls-Royce Motors. BMW AG seemed to be a logical purchaser because BMW already supplied engines and other components for Bentley and Rolls-Royce branded cars and because of BMW and Vickers joint efforts in building aircraft engines. BMW made a final offer of £340m, but was outbid by Volkswagen AG, which offered £430m. Volkswagen AG acquired the vehicle designs, model nameplates, production and administrative facilities, the Spirit of Ecstasy and Rolls-Royce grille shape trademarks, but not the rights to the use of the Rolls-Royce name or logo, which are owned by Rolls-Royce Holdings plc. In 1998, BMW started supplying components for the new range of Rolls-Royce and Bentley cars—notably V8 engines for the Bentley Arnage and V12 engines for the Rolls-Royce Silver Seraph, however, the supply contract allowed BMW to terminate its supply deal with Rolls-Royce with 12 months' notice, which would not be enough time for Volkswagen to re-engineer the cars.

BMW paid Rolls-Royce plc £40m to license the Rolls-Royce name and logo. After negotiations, BMW and Volkswagen AG agreed that, from 1998 to 2002, BMW would continue to supply engines and components and would allow Volkswagen temporary use of the Rolls-Royce name and logo. All BMW engine supply ended in 2003 with the end of Silver Seraph production.

From 1 January 2003 forward, Volkswagen AG would be the sole provider of cars with the "Bentley" marque. BMW established a new legal entity, Rolls-Royce Motor Cars Limited, and built a new administrative headquarters and production facility for Rolls-Royce branded vehicles in Goodwood, West Sussex, England.

Investment and company development

After acquiring the business, Volkswagen spent £500 million (about US$845 million) to modernise the Crewe factory and increase production capacity.[33] As of early 2010, there are about 3,500 working at Crewe, compared with about 1,500 in 1998 before being taken over by Volkswagen.[34] It was reported that Volkswagen invested a total of nearly US$2 billion in Bentley and its revival.[35] As a result of upgrading facilities at Crewe the bodywork now arrives fully painted at the Crewe facility for final assembly, with the parts coming from Germany—similarly Rolls-Royce body shells are painted and shipped to the UK for assembly only.

Demand had been so great that the factory at Crewe was unable to meet orders despite an installed capacity of approximately 9,500 vehicles per year; there was a waiting list of over a year for new cars to be delivered. Consequently, part of the production of the new Flying Spur, a four-door version of the Continental GT, was assigned to the Transparent Factory (Germany), where the Volkswagen Phaeton luxury car was also assembled. This arrangement ceased at the end of 2006 after around 1,000 cars, with all car production reverting to the Crewe plant.

Bentley presented Queen Elizabeth II with an official State Limousine in 2002 to celebrate her Golden Jubilee. Production of the two-door convertible Bentley Azure finished in 2003. It was replaced by a large luxury coupé powered by a W12 engine built in Crewe and named Bentley Continental GT.

It was confirmed in April 2005 a four-seat convertible Azure derived from the Arnage Drophead Coupé prototype would begin at Crewe in 2006. By the autumn of 2005, a convertible version of the successful Continental GT, the Continental GTC, was also presented in the autumn of 2005. These two models were launched in late 2006.

A limited run of a Zagato modified GT was also announced in March 2008, dubbed "GTZ".

A new version of the Bentley Continental was introduced at the 2009 Geneva Motor Show: The Continental Supersports. This new Bentley combines power with environmentally friendly FlexFuel technology, capable of using petrol (gasoline) and biofuel (E85 ethanol).

Bentley sales continued to increase, and in 2005 8,627 were sold worldwide, 3,654 in the United States. In 2007, the 10,000 cars-per-year threshold was broken for the first time with sales of 10,014. For 2007, a record profit of 155 million was also announced.[36] Bentley reported a sale of about 7,600 units in 2008.[37] However, its global sales plunged 50 percent to 4,616 vehicles in 2009 (with the U.S. deliveries dropped 49% to 1,433 vehicles) and it suffered an operating loss of 194 million, compared with an operating profit of 10 million in 2008.[33] As a result of the slump in sales, production at Crewe was shut down during March and April 2009. Though vehicle sales increased by 11% to 5,117 in 2010, operating loss grew by 26% to 245 million.[38] In Autumn 2010, workers at Crewe staged a series of protests over proposal of compulsory work on Fridays and mandatory overtime during the week.[39]

Vehicle sales in 2011 rose 37% to 7,003 vehicles, with the new Continental GT accounting for over one-third of total sales. The current workforce is about 4,000 people.

The business earned a profit in 2011 after two years of losses as a result of the following sales results:[40]

On 23 March 2020, Bentley announced to halt production due to COVID-19 pandemic.[41] In June 2020, Bentley announced that it will cut around 1,000 (one quarter of 4,200) job places in the UK as a result of the COVID-19 pandemic.[42]

On 3 November 2020, Bentley announced that all new cars sold will be electric by 2030. This announcement also follows after the United Kingdom Prime Minister Boris Johnson announced in February 2020 that he approved legislation that will ban and phase out non-electric vehicles (including Hybrid and Plug-in Hybrid vehicles) from the UK by 2030 with hybrids being banned by 2035.[43][44]

In March 2026, as Bentley continued to invest in electric vehicle production, it announced "an organisational adjustment potentially impacting approximately 275 positions" at its Crewe plant while also reporting an operating profit of £186m on revenue of £2.25bn.[45]

Deliveries, profits and staff

Sources Volkswagen AG Annual Reports and press releases[46]

Bentley recorded a 31% rise in global sales in FY21 despite shutdowns caused by the global coronavirus pandemic.[47]

Production

Sources Volkswagen AG Annual Reports

Deliveries, profits and staff

Sources Volkswagen AG Annual Reports and press releases[46]

Bentley recorded a 31% rise in global sales in FY21 despite shutdowns caused by the global coronavirus pandemic.[47]

Production

Sources Volkswagen AG Annual Reports

List of CEOs

  • Current: Frank Steffan Walliser (since June 2024)[48]

Previous CEOs

  • Tony Gott (1998–2002)
  • Franz-Josef Paefgen (2002–2011)
  • Wolfgang Dürheimer (2011–2012 and 2014–2017)[49][50]
  • Wolfgang Schreiber (2012–2014)
  • Adrian Hallmark (2018–2024)[51]

List of Bentley vehicles

Crewe Volkswagen Bentleys

Car models in current production

Car models formerly in production

Special edition car models

Motorsport

A Bentley Continental GT3 entered by the M-Sport factory team won the Silverstone round of the 2014 Blancpain Endurance Series. This was Bentley's first official entry in a British race since the 1930 RAC Tourist Trophy.[52]

See also

Bibliography

  • - Total pages: 406

References

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