Beaurepaires was an Australian and New Zealand tyre retail and repair chain started in 1922 by Frank Beaurepaire, a former Olympic swimmer for Australia and Australasia, with money he received for rescuing a shark attack victim from the water at Sydney.[1][2][3]
Beaurepaires is a subsidiary of Goodyear and Dunlop Tyres Australia.[4]
In February 2024, it was reported that Goodyear and Dunlop Tyres had begun to look at shuttering its network of 100 Beaurepaires locations, with some locations rebranding to Goodyear Auto Service. Negotiations were held with rival Bob Jane T-Marts to acquire the chain but ultimately fell through, with Bob Jane instead choosing to only purchase a select number of profitable locations.[5] In New Zealand, all Beaurepaires locations were rebranded to Advantage Tyre Solutions in 2023.[6] Many locations have since rebranded to Goodyear or Dunlop Tyres.
Marketing
From 2018, Beaurepaires sponsored DJR Team Penske in the Supercars Championship.[4] In 2019, Beaurepaires became the title sponsor of the Supercars Championship event the Melbourne 400, a support event to the Australian Grand Prix.[7]
The New Zealand chain is also noted for TV commercials featuring Australian actor Vince Martin as a spokesperson, which he has appeared for more than 25 years, particularly the (singing) Christmas commercials and the simplistic "This is a spoon" advert.[8]
External links
References
- The will to win : the story of Sir Frank Beaurepaire Heinemann, 1960, retrieved 28 January 2018^
- Milestone : Beaurepaire Tyre Service Pty. Ltd. twenty-fifth anniversary 1900, retrieved 28 January 2018^
- For history see library summary in Olympic Tyre & Rubber Co Museum Victoria, 2011, retrieved 28 January 2018^
- Beaurepaires Joins Shell V-Power Racing Team DJR Team Penske, 30 November 2018, retrieved 23 January 2019^
- Robert Stockdill. Beaurepaires store network to be closed – report Inside Retail Australia, 8 February 2024, retrieved 8 February 2024^
- Harrison Wade. Beaurepaires rebrands to Advantage Tyre Solutions NZ Autocar, 18 July 2023, retrieved 8 February 2024^
- Mitchell Adam. New naming-rights backer for Melbourne 400 Supercars.com, 22 January 2019, retrieved 23 January 2019^
- Richard Walker. Vince Martin and me Waikato Times, 12 December 2011, retrieved 11 January 2017^