BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China, and a joint venture between BMW (as majority holder) and Brilliance Auto. Its principal activity is the production, distribution, and sale of BMW passenger cars in mainland China.
The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1 (E84), is the first product of BMW Brilliance's brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer. Since early 2014, the Zinoro 1E is available for leasing only in Beijing and Shanghai.
History
On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent.[2][3] BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture.[3]