Growth and international expansion
In February 2005, Anytime Fitness opened its first club outside of the United States in Halifax, Nova Scotia, Canada. By 2008, the company had almost 700 franchisees in 45 U.S. states and Canada, including 12 locations that they wholly owned themselves. In January 2009, they opened their 1,000th club in Wake Village, Texas.[8] By October 2009, the company had more than 1,200 clubs with around 800,000 members.[9]
In December 2009, Jeff Klinger, who had been the company's CEO since inception, sold his shares in Anytime Fitness and stepped down from his role as CEO. Chuck Runyon took over the role as CEO upon his departure.[10]
In 2010, the company announced plans to open clubs in Japan, Belgium, the Netherlands, Luxembourg, the United Kingdom, and Ireland. By 2010, it had already expanded into Mexico and India.[11][12]
In 2011, Anytime Fitness expanded into Qatar, Poland and the Netherlands.[13] By 2012, the franchise had opened locations in Australia, Canada, Grand Cayman, Japan, Mexico, the Netherlands, Poland, New Zealand, Qatar, and the United Kingdom.[5]
In 2012, Runyon and Mortensen formed Self Esteem Brands as an umbrella organization that included Anytime Fitness to expand into other personal care brands.[14] Waxing The City, a small chain of waxing and hair removal salons, was the first to be bought by the new group in November 2012.[15][16] Runyon and Mortensen converted Waxing The City into a franchise model similar to Anytime Fitness.[16] Other brands that joined the group included Basecamp Fitness in 2018, The Bar Method in 2019, and Stronger U Nutrition in 2021.[14]
In December 2013, Anytime Fitness purchased a 38-acre site in Woodbury, Minnesota, to build new company headquarters.[17] Roark Capital Group acquired a large minority share in Anytime Fitness in March 2014.[7] Erik Morris and Steve Romaniello, two directors from Roark, joined the board at Anytime Fitness after the acquisition.[18] Mortensen and Runyon remained the company's primary holders and continued to run the business. On October 12, 2015, Anytime Fitness opened its 3,000th club, in Stroud, Gloucestershire, England.[19][20]
The company moved its headquarters from Hastings to Woodbury, Minnesota in April 2016. The new location contained 80,000 square feet of office space with a tattoo parlor and running trail.[21]
In June 2017, Anytime Fitness became the first U.S.-based fitness chain to be granted a franchising license in China. The company entered into a master franchise agreement with Maurice Levine, who had previously opened franchise locations in Singapore, Malaysia, and the Philippines.[22][23]
In 2019 the Anytime Fitness franchise started to provide passengers on the cruise ship Magellan Explorer with a gym to exercise traveling to and from Antarctica.[24]
In 2018, Anytime Fitness had over 4,200 gym locations and 3 million clients in more than 32 countries.[22][25] The number of gyms increased to over 5,200 by 2023.[26]
In late February 2024, it was announced that the parent company of Anytime Fitness, Self Esteem Brands, would be merging with Orangetheory Fitness to form a fitness franchise chain that has more than 7,000 locations (over 1,500 from Orangetheory, 5,500 Self Esteem Brands mostly consisting of Anytime gyms) with combined sales of $3.5 billion.[27][28] The merger was completed in April 2024.[29] The parent company formed by the merger was named Purpose Brands.[30]
