Amora Maille Societe Industrielle,[1] also written as Amora-Maille, is a French company and brand that manufactures condiments. The company is a subsidiary of Unilever and the leading condiment maker in France. The company operates two major brands, Amora and Maille.
History
Amora Maille was formerly headquartered in Dijon, France.
In 1999, the company had around 1,000 employees and operated plants in the communes of Dijon, Chevigny, Appoigny, Carvin and Vitrolles. The company also had a sales operation in Belgium at the time.[2] A mustard museum was located at the Amora Maille plant in Dijon.[3]
In 1999, Amora Maille was acquired by the multinational consumer goods company Unilever.[2][4] Unilever paid $739.3 million for the company, equivalent to 460 million pounds or 716.5 million euros. The company was sold by a division of the French banking group Paribas SA
Products
The company operates two major brands: Amora and Maille. The Amora brand sells mustard, ketchup, bouillon, salad dressing, and seasonings. The Maille brand sells mustard, sauces, olive oil, and vinegar.[2]
Its mustard is considered a strong and pungent one, compared to other Dijon mustards.[8]
Controversies
In August 2018, foodwatch (a European advocacy group focused on consumer rights), accused Amora of false advertising for its "Mustard Vinaigrette" salad dressing product, which was found to contain only 0.7% mustard and mustard seeds not sourced from Dijon.[9]
See also
- List of mustard brands
- List of brand name condiments
References
- Amora Maille Societe Industrielle OpenCorporates, 1900-01-01, retrieved 2023-08-20^
- Unilever Agrees to Buy Amora Maille To Increase Share of Culinary Market The Wall Street Journal, November 25, 1999, retrieved March 24, 2021^
- Robert V. Camuto. A Little Dijon on the Side French City Is About More Than Mustard