Ambrosia is a brand of food products in the United Kingdom. Its original product was a dried milk powder for infants, but it is now mostly known for its custard and rice pudding. The brand plays on the fact that it is made in Devon, England (at a factory in Lifton), with its punning strapline "Devon knows how they make it so creamy".[1]
History
The Ambrosia Creamery was founded in 1917 by Alfred Morris, in his home village Lifton in Devon, to make rich food for infants. He took milk from local farms, where most of the cows were the Red Ruby breed, and dried it with roller dryers. The term ambrosia refers to an immortalising food of the gods in Greek classicism.[2]
The product soon came to the attention of the British armed forces, who took significant quantities for its soldiers, still fighting in the First World War.
Just prior to the Second World War, the Ambrosia creamery was the first company to start making creamed rice pudding ready in a tin.