Mr Kipling is a brand of cakes, pies and baked goods made in Carlton, South Yorkshire and Stoke-on-Trent, and marketed in the United Kingdom, Ireland, Australia and North America. It was introduced in May 1967 (at a time when cakes were more often bought from local bakers), to sell cakes of a local baker's standard to supermarkets, and grew to become the United Kingdom's largest cake manufacturer by 1976.[1]
Mr Kipling's Cakes were made by the RHM subsidiary known as Manor Bakeries Ltd. which also produced products under the Lyons and Cadbury names. The Cadbury cakes are produced under licence from Cadbury plc, the owners of the brand name.
Branding
The brand was created in the 1960s by Rank Hovis McDougall, which wanted to boost cake sales and utilise a new bakery. The brand was launched in 1967 and included 20 products sold in premium boxes. The name, Mr. Kipling, was invented for marketing purposes.[2]
With advertising using the phrase "exceedingly good cakes", and television adverts which originally featured the voice of actor