William Kim leadership (2012–2018)
In 2012, Lion Capital brought in William Kim, an industry veteran whose career included several years at Gucci Group and most recently, Burberry, to be Chief Executive Officer. Under CEO William Kim’s leadership, the company turned around its fortunes, with a revenue increase of 6% to £231.1 million in the year to 31 January 2015 and, in the same period, an increase of 41% in EBITDA to £24.4 million.[34]
Kim was responsible for the company's expansion into Asia, where he focused on the airport retail sector.[35] Kim's tenure as CEO also saw the company increase its focus on digital retail with the launch of AllSaints.com.[36]
Kim left AllSaints in 2018 to become the head of digital investment at parent company Lion Capital.[37]
=== Wrote Wood leadership (2018–present) === Peter Wood has been employed by AllSaints since 2010, holding a number of positions such as CFO, COO, and interim CEO before he became CEO in 2018, including presiding over the HR function during the time when a woman introduced to Lyndon Lea by Epstein was employed by AllSaints [38] In the year to February 2019, AllSaints' revenues grew to £331 million.[39] Wood has developed the business in three areas: increased investment in core apparel, expansion into digital and social media marketing (including using AllSaints staff as online advocates) and developing its wholesale, concessions, franchising and licensing offerings.
In the year to February 2020, AllSaints’ revenues grew 10% to reach £364.1m. In the same period, operating profit rose 161% to £9.4m, making it the best financial performance in the brand's history. The performance was driven by growth in every channel and trading region. The company is reported to have seen online sales increase by 70% in the first half of its current financial year.[40]
Following the coronavirus pandemic of 2020, AllSaints filed for Chapter 15 bankruptcy in the US in June 2020,[41] and undertook a company voluntary arrangement in the UK in July 2020, in an effort to move the majority of its UK and North America stores to turnover-based rents. In a statement, the company said this was to "ensure the long-term viability" of the business.[42] AllSaints Canada went into creditor protection under the Companies' Creditors Arrangement Act in December 2020.[43]
In 2020, US menswear brand John Varvatos was purchased by AllSaints’ owner, Lion Capital.[44] The following year, the brand was integrated into AllSaints.[45]
In 2022, AllSaints suspended trading in Russia due to the Russian aggression in Ukraine.
In the year to January 2022, company revenues increased to £337 million.[46] This included four months’ trading performance of John Varvatos, which was acquired by AllSaints in October 2021.[46] In the same period, the company’s operating profit grew to £10.1 million, compared to £0.7 million in the previous year.[47] In the six months to July 2022, revenues for AllSaints and John Varvatos increased by 36% and 13% respectively, owing to better-than-forecast footfall and digital conversions.[47][48]
In the year to January 2023, AllSaints reported a 36% increase in sales to £457 million and a 50% increase in profit to £58.6 million.[49] The company said this was a record sales and profit performance, and attributed it to product development, a new e-commerce platform, a growing global store network and rigorous inventory management.[50] The results included a full year of trading for John Varvatos, the New York-based alternative luxury menswear brand.[50]
