Alfonso Cobo (born 1992, Canary Islands, Spain[1]) is a Spanish businessman. He is best known as the founder of Unfold, which was acquired by Squarespace in 2019.[2]
Early life
Alfonso was born in the Canary Islands, Spain and spent much of his childhood in Madrid before moving to the United Kingdom at 17.[3]
Career
As a university student, Cobo studied design and architecture.[4] After working as an architectural designer in London,[5] Cobo received a scholarship to Parsons School of Design and moved to New York.[3] Cobo has a master's degree in strategic design and management from Parsons School of Design and a bachelor's degree in architecture from the University of Brighton.
In 2017, Cobo recognized there was no software or app that could create a portfolio of his work on an iPad. Later that year, he launched his portfolio layout app, the first one to exist for iPad.[6]
Cobo founded Unfold in 2018 and was later joined by Andy McCune as a co-founder.[6] Unfold, a mobile application that allows users to create Instagram Stories posts using a variety of templates and other tools.[4][7] In 2019, Unfold was acquired by Squarespace. By then, it had 16 million users. In 2023, Unfold had over 60 million downloads, and over 1 billion stories were created using it.[8][1][9] In 2020, Cobo launched Bio Sites with Squarespace, a tool that allows users to share relevant links.[10]
Cobo received a Gaingels award in 2023.[3] He also launched Hypelist, a social mobile application allowing for the curation of a recommended products list, in 2023.[11][12]
Personal life
References
- This Gay Tech Founder Is Giving Back to the LGBTQ Community www.advocate.com^
- How to Make Passive Income in the Creator Economy Entrepreneur, March 28, 2022^
- Alfonso Cobo - Gaingels gaingels.com^
- Unfold Forbes^
- Alfonso Cobo May 25, 2019^
- Jimmy Im. How these 20-somethings brought in over $1 million in a year with an Instagram-friendly app CNBC, October 3, 2018^
- Brandy Shaul. Unfold Partnered With Tommy Hilfiger to Launch Instagram Stories Templates www.adweek.com, February 27, 2019^
- Alfonso Cobo on Creating Social Media's Most Downloaded and Recognized Storytelling App, Unfold. BOND OFFICIAL | Modern Men. Modern Stories, December 26, 2019^
- Enhance Your Social Media Stories with Unfold Squarespace^
- Anthony Ha. Unfold launches lightweight, link-centric profiles called Bio Sites December 18, 2020^
- Abraham Rivera. ¿Por qué nos obsesionan las listas? Alfonso Cobo, el español que creó Unfold, lanza una 'app' para compartir recomendaciones El País, 2023-12-27, retrieved 2024-04-08^
- Facilidades para tu día a día Avenue Illustrated, 2023-12-28, retrieved 2026-01-14^
- Ryan Shea. EXCLUSIVE: Openly Gay CEO Alfonso Cobo Discusses Making Forbes' 30 Under 30 List Instinct Magazine, 2018-11-20, retrieved 2025-12-16^