PT Sumber Alfaria Trijaya Tbk, doing business as Alfamart, is an Indonesian primarily-franchised convenience store chain. As of June 2023, it has over 18,000 stores in 27 provinces spread across Indonesia, with 4 million daily customers and tens of thousands of micro, small and medium-scale business partners.[1] The business was started in December 1989 as a trading and distribution company in Jakarta by its president, Djoko Susanto.[2] Ten years later, Susanto ventured into the convenience store category with Alfa Minimart, with their first branch being in Karawaci, Tangerang, Banten. Later renamed as Alfamart, the convenience store brand has since expanded to the Philippines, with 2,337 branches there since the end of September 2025.[3]
History
In 1989, Djoko Susanto and his family established a trading and distribution company that sold various products in Jakarta. The distribution company had a corporate share of 70% with Sampoerna and the remaining 30% were with Susanto's PT Sigmantara Alfaindo.[2]