The Agrana Group is a food company based in Vienna that produces sugar, starch, fruit preparation, juice concentrate and ethanol fuel. Agrana is mainly supplying to international food industry, with some minor end customer business. A known brand is Wiener Zucker - with this name products like sugar cube, powdered sugar, gelling sugar or brown sugar are sold to end consumers. Another global brand name is Watson Says - a diverse portfolio of premium flavored syrups, sauces, fruit concentrates, and fruit mixes for cocktails or coffee specialities is offered.[2]
Agrana runs around 50 facilities with major production bases in Australia, Austria, Argentina, Brazil, China, France, Germany, Hungary, Morocco, Mexico, Poland, Romania, South Africa, South Korea, Ukraine, and the United States.
In 2021, Agrana ranked 6th in the modified starch category of FoodTalks' Global Food Thickener Companies list.[3]
Beginning of June 2025, the Austrian Fruit Juice company Austria Juice was completely taken over by the Agrana Beteiligungs-AG and became a subsidiary. [4]