Abarth

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

Abarth is an Italian high-performance automotive brand, now part of Stellantis Group, specializing in tuning and producing sporty variants of Fiat vehicles. Founded by Austrian-born engineer Carlo Abarth, it is renowned for its "small car, big performance" philosophy, marked by its iconic scorpion logo representing agility and precision.

Key moments

  • 1949Founded by Carlo Abarth in Italy, initially focusing on small racing cars and performance exhaust systems.
  • 1973-1981Won 21 World Rally Championship titles, including three manufacturer's championships (1977,1978,1980) with Fiat 124 and 131 models.
  • Late 20th centuryBecame Fiat's official performance division, concentrating on tuning Fiat's mass-market models.
  • 2020sLaunched all-electric models like the Abarth 600e, combining electric power with signature performance tuning and simulated engine sound technology.

Competitive Landscape

Abarth operates in the niche market of compact performance cars, facing competition from brands like Mini John Cooper Works, Volkswagen GTI, and Renault Sport.

  • Mini John Cooper Works: Shares the compact performance segment, emphasizing British heritage and customizable styling. Abarth differentiates itself with more aggressive exhaust notes and rally-derived tuning, while Mini offers broader lifestyle-oriented customization.
  • Volkswagen GTI: Targets a similar audience with practical yet sporty hatchbacks. Abarth focuses on lighter, more agile small cars (e.g., 595/695 series) versus VW's slightly larger, tech-rich models.
  • Renault Sport: Offers performance variants of Renault city cars. Abarth's brand heritage in motorsport and its exclusive focus on Fiat-based models give it a dedicated following among racing enthusiasts.

Abarth's unique selling points lie in its motorsport legacy, intimate driving dynamics for small cars, and recent electric performance innovations that preserve its sporty character in the EV era.

  • Competes with Mini JCW, VW GTI, and Renault Sport in compact performance segment.
  • Differentiates via rally heritage, aggressive tuning, and signature scorpion brand identity.
  • Electric models like 600e address sustainability trends while maintaining performance focus.

Abarth & C. S.p.A. is an Italian racing- and road-car maker and performance division founded by Italo-Austrian Carlo Abarth in 1949.[3] Abarth & C. S.p.A. is owned by Stellantis through its Italian subsidiary. Abarth's logo is a shield with a stylized scorpion on a yellow and red background, a short, wide Italian flag in the middle, and "Abarth" text on a black background.[4]

History

1949: Abarth & C.

Carlo Abarth was sporting director of the Cisitalia racing team starting in 1947.[5] The following year, the manufacturer folded, and founder Piero Dusio flew to Argentina.

Abarth, funded by Armando Scagliarini, took over Cisitalia's assets and on 31 March 1949, Abarth & C. was founded in Bologna.[6][7] Carlo's astrological sign, Scorpio, was chosen as the company logo.

From the Cisitalia liquidation, Abarth obtained five 204 sports cars (two complete Spiders and three unfinished), a D46 single-seater, and various spares.[5] The Cisitalia 204s were immediately rechristened Abarth Cisitalia 204A.[5] Abarth proceeded to build and race a series of sports cars developed from these last Cisitalia cars. In addition to Guido Scagliarini, the "Squadra Abarth" racing team lined up celebrated drivers, including Tazio Nuvolari, Franco Cortese, and Piero Taruffi. Notably, Tazio Nuvolari made his last appearance in racing at the wheel of an Abarth 204A, winning its class in the Palermo–Monte Pellegrino hillclimb on 10 April 1950.[8] Alongside racing, the company's main activity was producing and selling accessories and performance parts for Fiat, Lancia, Cisitalia, and Simca cars, like inlet manifolds and silencers.[9]

On 9 April 1951, the company's headquarters were moved to Turin;[7] Abarth began his well-known association with Fiat in 1952, when the company built the Abarth 1500 Biposto on Fiat mechanicals.[10]

In 1957, Abarth entered a deal with Fiat whereby they were paid direct fees for successful competition finishes.[11] Abarth accordingly went on to enter their cars in countless hillclimbing and sports-car racing events across the world, mainly in classes from 850 to 2000 cc, competing with Porsche 904 and Ferrari Dino in the higher echelons. Since they were paid based on the number of results, Abarth entered their cars in every conceivable class and in countries across the entire world.[11] Hans Herrmann was a factory driver from 1962 until 1965, winning the 500 km Nürburgring in 1963 with Teddy Pilette.[12]

Abarth promised Johann Abt that he could race a factory car for free if he won all the races he entered. Abt almost succeeded; of the 30 races he entered, Abt won 29 and finished second once.[12] Abt later founded Abt Sportsline.

Abarth produced high-performance exhaust pipes, diversifying into tuning kits for road vehicles, mainly for Fiat. A racing exhaust was produced for the 1950s Lambretta models "D" and "LD". Original Abarth LD exhausts are now valuable collector's items. Reproductions are available, which carry the Abarth name; how Fiat feels about this is not known. Lambretta even held several 125 cc motorcycle land speed records during the 1950s due partly to the exhaust that Abarth developed for them.[13][14]

In 1958, Abarth developed the Abarth Alfa Romeo 1000 in collaboration with the Milanese manufacturer. They sent an engineer, Mario Colucci, to oversee the process. Abarth was impressed with his skill, and while the car remained a one-off, Colucci was given the position of Abarth's Technical Director in 1960.[15] Colucci's first design was a mid-engined, tubular framed roadster using the 750 engine called the Abarth Spider Sport. This car had an unfortunate gestation period and never attained much success in competition, while Abarth himself favored the rear-engine layout and kept offering both types.[16] The Spider Sport series was also built with 700 and 1000 cc displacements, while a few late examples were fitted with 1300 cc engines of Simca origins. Colucci's next design, the Group 4 1000 SP, was much more successful and spawned a range of mid-engined, tubular-framed, fibreglass-bodied sports prototypes.[17]

Abarth also helped build sports or racing cars with Porsche[18] and Simca.

1971: Fiat takeover

Carlo sold Abarth to Fiat on 31 July 1971.[12][19] The acquisition was not made public until 15 October.[20] As Fiat was not interested in the Reparto Corse racing operations, these were taken over by Enzo Osella.[12] Osella obtained cars, spares, technicians, and drivers (amongst them Arturo Merzario), and continued the racing activity, founding the Osella racing team.[21] Thus ended for Abarth the days of sport prototype and hillclimb racing.

Under Fiat ownership, Abarth became the Fiat Group's racing department, managed by engine designer Aurelio Lampredi.[12] Abarth prepared Fiat's rally cars, including the Fiat 124 Abarth Rally and 131 Abarth.[12] In December 1977, in advance of the 1978 racing season, the beforehand competing Abarth and Squadra Corse Lancia factory racing operations were merged by Fiat into a single entity named EASA (Ente per l'Attività Sportiva Automobilistica, Organization for Car Sports Racing Activities).[22] Cesare Fiorio (previously in charge of the Lancia rally team) was appointed director, while Daniele Audetto was sporting director; the EASA headquarters were set up in Abarth's Corso Marche (Turin) offices.[22] The combined racing department developed the Lancia Beta Montecarlo Turbo Group 5 racing car which won the 1980 World Championship for Makes and the 1981 World Endurance Championship of Makes. It also created the Lancia Rally 037 Group B rally car, which won for Lancia the 1983 World Manufacturers' Championship).

On 1 October 1981, Abarth & C. ceased to exist, and was replaced by Fiat Auto Gestione Sportiva, a division of the parent company specialised in the management of racing programmes that would remain in operation through to the end of 1999, when it changed to Fiat Auto Corse S.p.A.

Some commercial models built by Fiat or its subsidiaries Lancia and Autobianchi were co-branded Abarth, including the Autobianchi A112 Abarth, a lightweight and inexpensive "boy racer". The A112 Abarth was introduced with a 58 hp engine, soon followed by a 70 hp one, and a specific "A112 Abarth trophy" was run from 1977 to 1984.[23]

In the 1980s, Abarth name was mainly used to mark performance cars, such as the Fiat Ritmo Abarth 125/130 TC.

In 2000s, Fiat used the Abarth brand to designate a trim/model level, as in the Fiat Stilo Abarth.

2007: Rebirth of Abarth & C. S.p.A.

On 1 February 2007, Abarth was re-established as an independent unit with the launch of the current company, Abarth & C. S.p.A.,[24] controlled 100% by Fiat Group Automobiles S.p.A., the subsidiary of Fiat S.p.A. dealing with the production and selling of passenger cars and light commercial vehicles.

The first models launched were the Abarth Grande Punto and the Abarth Grande Punto S2000. The brand is based in the Officine 83, part of the old Mirafiori engineering plant.[25] The CEO as of 2022 is Olivier François.

In 2015, Abarth's parent company was renamed FCA Italy S.p.A., reflecting the incorporation of Fiat S.p.A. into Fiat Chrysler Automobiles that took place in the previous months.

Yamaha XSR900 Abarth

In 2017, Abarth collaborated with Yamaha to produce a limited-edition motorcycle, the "Sport Heritage café racer special". Named the XSR900 Abarth it was based on the 847 cc inline-triple standard neo-retro Yamaha XSR900.[26]

List of CEOs

Current Olivier François (since 2011)[27]

Previous CEOs

  • Carlo Abarth (1949–1971)[28]
  • Harald Wester (2010–2011)

Production

Current models

Past models

Standalone models (original bodywork)

  • Abarth 204A
  • Abarth 205A Berlinetta
  • Abarth 207A Spyder Corsa Boano
  • Abarth 208A Spyder Boano
  • Abarth 209A Coupé Boano[30]
  • Abarth 210A Spyder Boano
  • Abarth 215A Coupé Bertone[31]
  • Abarth 216A Spyder Bertone[31]
  • Fiat Abarth 1000 SP
  • Abarth 1100 Scorpione Spider (Boano)
  • Abarth 1500 Biposto
  • Abarth 3000 Prototipo
  • Fiat-Abarth 750[32]
  • Fiat-Abarth 750 Zagato
  • Fiat-Abarth 750 Spider Allemano
  • Fiat-Abarth 1000 OTR Berlinetta Bertone
  • Abarth OT 1300
  • Abarth Monomille

Fiat variant models

  • Fiat-Abarth 500
  • Fiat-Abarth 595 SS
  • Fiat-Abarth 695 SS
  • Fiat-Abarth 850 TC
  • Fiat-Abarth 1000 TC (Fiat 600 based)
  • Fiat Abarth 1000 TCR Berlina
  • Fiat-Abarth OT1000
  • Fiat Abarth OTR 1000
  • Fiat-Abarth OT1600
  • Fiat-Abarth OT 2000 Competition Coupé[33]
  • Fiat-Abarth 2200
  • Fiat-Abarth 2400
  • Fiat Ritmo 125/130 TC Abarth
  • Fiat Abarth 124 Rally
  • Fiat 131 Abarth Rally

Other variant models

Standalone models (original bodywork)

  • Abarth 204A
  • Abarth 205A Berlinetta
  • Abarth 207A Spyder Corsa Boano
  • Abarth 208A Spyder Boano
  • Abarth 209A Coupé Boano[30]
  • Abarth 210A Spyder Boano
  • Abarth 215A Coupé Bertone[31]
  • Abarth 216A Spyder Bertone[31]
  • Fiat Abarth 1000 SP
  • Abarth 1100 Scorpione Spider (Boano)
  • Abarth 1500 Biposto
  • Abarth 3000 Prototipo
  • Fiat-Abarth 750[32]
  • Fiat-Abarth 750 Zagato
  • Fiat-Abarth 750 Spider Allemano
  • Fiat-Abarth 1000 OTR Berlinetta Bertone
  • Abarth OT 1300
  • Abarth Monomille

Fiat variant models

  • Fiat-Abarth 500
  • Fiat-Abarth 595 SS
  • Fiat-Abarth 695 SS
  • Fiat-Abarth 850 TC
  • Fiat-Abarth 1000 TC (Fiat 600 based)
  • Fiat Abarth 1000 TCR Berlina
  • Fiat-Abarth OT1000
  • Fiat Abarth OTR 1000
  • Fiat-Abarth OT1600
  • Fiat-Abarth OT 2000 Competition Coupé[33]
  • Fiat-Abarth 2200
  • Fiat-Abarth 2400
  • Fiat Ritmo 125/130 TC Abarth
  • Fiat Abarth 124 Rally
  • Fiat 131 Abarth Rally

Other variant models

Cars not produced by Abarth but with Abarth badges

Cars produced under Abarth & C. S.p.A. (2007–)

  • Abarth 500 / Fiat 500 Abarth (NA)
  • Abarth 595
  • Abarth 695
  • Abarth Grande Punto
  • Abarth Punto Evo
  • Abarth 124 Spider / Fiat 124 Spider Abarth (NA)
  • Fiat Abarth Punto
  • Abarth Pulse
  • Abarth Fastback
  • Abarth 600e

Cars produced with Abarth tuning

  • Fiat 500 TwinAir byAbarth
  • Fiat 500S by Abarth
  • Fiat Avventura Powered by Abarth
  • Fiat Urban Cross Powered by Abarth
  • Fiat Fastback Limited Edition Powered by Abarth

Cars produced by other manufacturers with involvement from Abarth

  • Lancia Delta S4 for Group B – Helped to engineer the engine which utilised a supercharger and turbocharger.

Cars produced under Fiat Corse – N Technology named Abarth

Motorsport

Rally

FIA R-GT Cup

  • 2017 FIA R-GT Cup (Runner-up)
  • 2018 FIA R-GT Cup (Champion)
  • 2019 FIA R-GT Cup (Champion)
  • 2020 FIA R-GT Cup (Champion)

See also

  • Abarth Simca GT

Explanatory notes

References

  1. 2014 Annual Report Fiat Chrysler Automobiles, retrieved 13 March 2015^
  2. Alfredo Altavilla - FCA Group www.fcagroup.com, retrieved 22 March 2018^
  3. Abarth wants 100 dealers in Europe autonews.com, retrieved 2008-01-07^
  4. Abarth Logo: Design and History Famouslogos.net, retrieved 2011-07-28^
  5. Lorenzo Boscarelli. Abarth: le corse Monografie AISA, Associazione Italiana per la Storia dell'Automobile^
  6. Renzo Avidano. Carlo Abarth - Il compendio di una vita per le auto e le corse Monografie AISA, Associazione Italiana per la Storia dell'Automobile^
  7. Karl Abarth, the man and his history bernimotori.com, retrieved 28 May 2014^
  8. Quando venne a Torino per la sua ultima gara Stampa Sera, 13 August 1953, retrieved 12 February 2015^
  9. Le attrattive del Salone Stampa Sera, 12 April 1951, retrieved 12 February 2015^
  10. 1952 Abarth 1500 Biposto Coupé rickcarey.com, retrieved 28 July 2011^
  11. Delwyn Mallett. Hot Abarths Octane, December 2004^
  12. The history of Abarth abarthcarsuk.com, retrieved 2014-05-28^
  13. 125 Model D Racer racinglambrettas.com, retrieved 22 June 2014^
  14. Lambretta World Land Speed Record Scooter lambrettista.net, 7 October 2013, retrieved 22 June 2014^
  15. Alfa Romeo Abarth 1000 FCA Heritage, FCA Italy S.p.A.^
  16. Mallett (2004), p. 95.^
  17. Fiat Abarth 1000 SP FCA Heritage, FCA Italy S.p.A.^
  18. Porsche 356B Carrera GTL Abarth porschearchive.com, retrieved 28 May 2014^
  19. Greggio, Luciano. Abarth : the man, the machines G. Nada, 2002^
  20. L'Abarth entra nel gruppo Fiat La Stampa, 16 October 1971, retrieved 13 March 2015^
  21. Renzo Avidano. I rapporti con la Fiat Monografie AISA, Associazione Italiana per la Storia dell'Automobile^
  22. Michele Fenu. Rally, Fiat e Lancia si uniscono in un nuovo "super-squadrone" La Stampa, 6 December 1977, retrieved 13 March 2015^
  23. Autobianchi A112 Abarth 58 HP FCA Heritage, FCA, 2020-01-14^
  24. Vincenzo Borgomeo. Svolta Fiat: torna l'Abarth e diventa marchio indipendente La Repubblica, 23 January 2007, retrieved 7 September 2014^
  25. from duemotori.it (18 Feb 2008)^
  26. XSR900 Abarth Yamaha, retrieved 5 December 2016^
  27. Chrysler's Don Draper 2011-12-09, retrieved 2019-06-12^
  28. The history of Abarth abarthcarsuk.com, retrieved 28 May 2014^
  29. The Abarth Monomille scuderialafortuna.blogspot.com, 24 March 2007, retrieved 2008-01-22^
  30. Abarth 209A Boano Coupe, www.ultimatecarpage.com Retrieved on 15 July 2014^
  31. 1956 Abarth 750 (Bertone) carstyling.ru, retrieved 29 November 2020^
  32. Authentic USA-Spec Abarth: 1958 Fiat 750 Retrieved on 2 April 2011^
  33. The Observer's Book of Automobiles, Thirteenth Edition, 1967, page 27^