Parent company
Nippon Gakki Co., Ltd (currently Yamaha Corporation) was founded by Torakusu Yamaha in 1887 to manufacture reed organs and pianos and became the largest Japanese manufacturer of musical instruments in the early 20th Century. Yamaha was contracted to manufacture wooden and (later) metal airplane propellers by the Japanese government during World War II. The company struggled in the aftermath of the war, and in the early 1950s, chairman Genichi Kawakami decided to repurpose its underutilized war-time facilities to manufacture small motorcycles for leisure use.[6]
Beginnings: 1955
The motorcycle division of Yamaha was spun off in 1955, being incorporated on 1 July 1955 in Japan,[7] and was headed by Genichi Kawakami. Yamaha's initial product was a 125 cc two-stroke, single cylinder motorcycle, the YA-1, which was a copy of the German DKW RT 125. The YA-1 was a competitive success at racing from the beginning, winning not only the 125cc class in the Mt. Fuji Ascent, but also sweeping the podium with first, second and third place in the All Japan Autobike Endurance Road Race that same year.[8] Early success in racing set the tone for Yamaha, as competition in many varieties of motorcycle racing has been a key endeavor of the company throughout its history, often fueled by a strong rivalry with Honda, Suzuki, Kawasaki, and other Japanese manufacturers.
Yamaha began competing internationally in 1956 when they entered the Catalina Grand Prix, again with the YA-1, at which they placed sixth. The YA-1 was followed by the YA-2 of 1957, another 125cc two stroke, but with significantly improved frame and suspension.[9] The YD-1 of 1957 was a 250cc two-stroke twin cylinder motorcycle, resembling the YA-2, but with a larger and more powerful motor. A performance version of this bike, the YDS-1 housed the 250cc two-stroke twin in a double downtube cradle frame and offered the first five-speed transmission in a Japanese motorcycle.[10] This period also saw Yamaha offer its first outboard marine engine.
Success and growth in the 1970s
By 1963, Yamaha's dedication to both the two-stroke engine and racing paid off with their first victory in international competition, at the Belgian GP, where they won the 250cc class. Success in sales was even more impressive, and Yamaha set up the first of its international subsidiaries in this period beginning with Thailand in 1964, and the Netherlands in 1968. 1965 saw the release of a 305cc two-stroke twin, the flagship of the company's lineup. It featured a separate oil supply which directly injected oil into the gasoline prior to combustion (traditionally riders had to pre-mix oil into gasoline together before filling the gas tank on two stroke engines). In 1967 a new larger displacement model was added to the range, the 350cc two stroke twin R-1.
In 1968, Yamaha launched their first four-stroke motorcycle, the XS-1/650 which was a 650cc four-stroke twin, a larger and more powerful machine that equaled the displacement and performance of the popular British bikes of the era, such as the Triumph Bonneville and BSA Gold Star. Yamaha continued on with both the two-stroke line and four-stroke twins at a time that other Japanese manufacturers were increasingly moving to four cylinder four-stroke machines, a trend led by Honda in 1969 with the legendary CB750 four-stroke four-cylinder cycle.
Two stroke era begins: the 1970s
In early 1969, Yamaha added reed-valve induction to its previously piston-ported designs to produce the twin-cylinder RD and single-cylinder RS families, with variants in a number of capacities. There was a persistent, but apocryphal, rumour to the effect that "RD" indicated race developed. In fact, "R" appears to have indicated reed valved, "D" the twin (or double) cylinder models and "S" the single-cylinder models. The RD family would be developed through the 1970s and 1980s, gaining solid wheels, water-cooling, YPVS, and other newer technology 'til they had little in common with the original variants (before being supplanted by the TZR). The RS family was produced for many years in a large number of variants by Yamaha and then Escorts Limited in India without losing its resemblance to its progenitors. In addition to the RD and RS standards, Yamaha also manufactured small standards with stamped steel frames and rotary disc-valved motors such as the Yamaha FS1, and step-through V-50 and V-80 designs. Its Enduro trail bike was replaced by the DT models. Not until 1976 would Yamaha answer the other Japanese brands with a multi-cylinder four stroke of their own. The XS-750 (and later 850) a 750cc triple cylinder machine with shaft final drive was introduced almost seven years after Honda's breakthrough bike. Yamaha's first four-cylinder model, the XS-1100 followed in 1978, again with shaft drive.[11] Despite being heavier and more touring oriented than its rivals it produced an impressive string of victories in endurance racing.
The 1970s also saw some of the first dedicated off-road bikes for off-road racing and recreation. Yamaha was an early innovator in dirt-bike technology, and introduced the first single-shock rear suspension, the trademarked "Monoshock" of 1973.
1980s: diversification and innovation
By 1980 the combination of consumer preference and environmental regulation made four strokes increasingly popular. Suzuki ended production of their GT two stroke series, including the flagship water-cooled two-stroke 750cc GT-750 in 1977. Kawasaki, who had considerable success throughout the 1970s with their two-stroke triples of 250cc, 350cc, 400cc, 500cc and 750cc ended production of road-going two strokes in 1980. Yamaha bucked this trend and continued to refine and sell two-strokes for the street into the 1980s. These bikes were performance oriented, water-cooled twin cylinder machines, designed to achieve excellent performance taking advantage of the lower weight of two strokes. The RZ-250 of 1980[14] was the progenitor of this series. The RZ-350, the largest displacement model, was a popular hot-rod bike of the 1980s and continued to be sold in some countries into the early 1990s.
Throughout the 1980s the motorcycle industry gradually went from building a few basic but versatile models designed to work well in many roles, to offering many more specialized machines designed to excel in particular niches. These included racing and performance street riding, touring, motocross racing, enduro and recreational off-road riding, and cruising. Yamaha branched out from the relatively small number of UJMs (Universal Japanese Motorcycle) at the start of the decade to a much larger set of offerings in several clearly defined markets at the end of the decade.
The XV750 of 1981 featured an air-cooled V-twin four-stroke engine and cruiser styling, and was one of the first Japanese cruiser style motorcycles. By the end of the 1980s Yamaha had offered dozens of cruiser styled bikes in a variety of displacements and engine configurations.
In 1998 Yamaha marketed a 1000cc four cylinder road bike called the YZF 'R1', this model introduced a new style of gearbox design which shortened the overall length of the motor/gearbox case, to allow a more compact unit. This, in turn allowed the motor to be placed in the frame further forward, designed to improve handling in a short wheel-based frame.[16]
In 1995, Yamaha announced the creation of Star Motorcycles, a new brand name for its cruiser series of motorcycles in the American market. In other markets, Star motorcycles are still sold under the Yamaha brand. This was an attempt to create a brand identity more closely aligned with the cruiser market segment, one of the largest and most lucrative in the US.
The 2000s: Expansion and consolidation
In 2007, Yamaha established the Philippine operations and distributes Yamaha motorcycles under the corporate name of Yamaha Motor Philippines, Inc., one of more than 20 worldwide subsidiaries operating on all continents.
In 2015, Yamaha invested US$150 million in Pakistan to set up a plant at Port Qasim, Karachi.[17][18] Yamaha purchased small engine maker Subaru Industrial Power Products from Subaru in October 2017. Subaru's engines powered lawnmowers, generators and water pumps and have since been rebranded as Yamaha. Yamaha and Volvo co-developed the B8444S V8 engine for Volvo vehicles from 2005 to 2016.
