Business lines
ATRenew operates several business lines, including AHS Recycle, PJT Marketplace, Paipai Marketplace, AHS Device, and LOVERE (AiFenLei).
AHS Recycle is a C2B recycling and trade-in platform offering recycling services to consumers and collaborating with partners like JD.com and Apple for trade-in services. As of the end of 2023, AHS Recycle has expanded across 268 cities in China through a network of 1,819 offline AHS stores.[20][21]
PJT Marketplace serves as a B2B platform where businesses can buy and sell secondhand electronics. It also provides price assessment services to assist both buyers and sellers in making informed transactions.[22]
Paipai Marketplace has assumed responsibility for the second-hand, idle, inventory, and resale operations of 3C (computer, communication, and consumer electronics) categories on JD.com. It functions as a B2C retail platform, facilitating the re-commercialization of premium pre-owned consumer electronics.[23]
AHS Device represents ATRenew's overseas expansion, with operations in regions including Southeast Asia, Latin America, and Africa. It has invested in mobile phone recycling companies, such as India's Cashify and Brazil's Trocafone. In Japan, AHS Device has partnered with Janpara to place self-service recycling kiosks, and it has collaborated with Finland-based Swappie to do the same in Sweden.[20][21]
LOVERE (AiFenLei) specializes in garbage sorting and trash recycling services, designed to encourage households to increase their recycling efforts through financial incentives. It provides intelligent recycling machines and comprehensive waste management solutions. The LOVERE kiosks accept recyclable waste, rewarding users with credits on the WeChat app as an incentive.[24]
