Skip to content
WorldBrand.AI
HomeAboutBrand WikiAEOWorld ModelComing SoonBlog
WorldBrand.AI

The intelligence platform for brands in the AI era.

Products
  • AEO Intelligence
  • Brand Wiki
  • World Model
  • Enterprise
Company
  • About
  • Blog
  • Pricing
Brand Wiki
  • About Brand Wiki
  • Methodology
  • Sources
  • Editorial policy
  • API

© 2026 WorldBrand.ai. All rights reserved.

Privacy PolicyTerms of Use

Brand Wiki/Consumer Staples/7-Eleven Malaysia Holdings Berhad
7

7-Eleven Malaysia Holdings Berhad

Corporate brand

Unclaimed

7-Eleven Malaysia Holdings Berhad, through its subsidiary 7-Eleven Malaysia Sdn Bhd, owns and operates 7-Eleven convenience stores in Malaysia.

On this pageHistory↘

Last updated September 15, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Related entries
  5. 5. Sources

Company facts

7-Eleven Malaysia Holdings Berhad

Industry
Consumer Staples · Convenience Stores
Founded
1984
Website
www.7eleven.com.my
Country
Malaysia
On this page5
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Related entries
  5. 5. Sources

Overview

7-Eleven Malaysia Holdings Berhad, through its subsidiary 7-Eleven Malaysia Sdn Bhd, is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, it describes itself as the single largest convenience store chain in the country, with more than 2,400 stores nationwide serving over 900,000 customers daily. Its stores are open 24/7 and offer snacks, beverages, everyday necessities, ready-to-eat meals and desserts, proprietary brands such as Slurpee frozen beverages and Big Gulp fountain soft drinks, and services including bill payment, mobile reloads, Touch 'n Go reload, game reloads, gift cards and e-wallet payments.

History

7-Eleven Malaysia Holdings Berhad, through its subsidiary 7-Eleven Malaysia Sdn Bhd, is the owner and operator of 7-Eleven stores in Malaysia. The company was incorporated on 4 June 1984. It describes itself as the pioneer and the largest 24-hour convenience store operator in Malaysia. Upon achieving its 1,000-store mark, 7-Eleven Malaysia opened its door to local entrepreneurs through its franchising program in 2009, and states it was the first franchisor in the local market to offer existing profit-making stores to franchisees. The brand's origins trace to the United States: 7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas, Texas, began offering milk, bread and eggs on Sundays and evenings, and its first convenience outlets were known as Tote'm stores. In 1946, Tote'm became 7-Eleven to reflect extended hours of 7 a.m. to 11 p.m., seven days a week, and the corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1999.

Products and positioning

The single largest convenience store chain in Malaysia, open 24/7 and offering a one-stop convenience experience.

  • CAFé by 7-Eleven

    A place to grab a bite or hang out, offering ready-to-eat meals and desserts all day.

  • Slurpee

    Frozen beverages described as icy refreshment with bold flavors and vibrant colors.

  • 7-Eleven Private Label

    Products from snacks to drinks created for convenience, blending quality with local tastes.

  • Big Gulp

    Fountain soft drinks carried as a proprietary brand in stores.

Related entries

  • 7-Eleven Malaysia

Sources4 sources

  1. 17-Eleven Malaysia | Your Nearest 24 Hour Convenience Store Malaysia7eleven.com.my
  2. 2About 7-Eleven Malaysia | Largest Convenience Store7eleven.com.my
  3. 37-Eleven Services Malaysia | Bill Payment, Reloads & More7eleven.com.my
  4. 47-Eleven Malaysia: Our History, Facts & Store Services7eleven.com.my

* Cite this profile: Cite the canonical profile. /brand-wiki/7-eleven-malaysia-holdings-berhad · Editorial policy · How profiles are compiled