49th Parallel Coffee Roasters
49th Parallel Coffee Roasters is a Canadian specialty coffee roaster and café brand founded in British Columbia.
Last updated August 25, 2026
Overview
49th Parallel Coffee Roasters is a Canadian specialty coffee company founded in 2004 by brothers Vince Piccolo and Michael Piccolo. The company is associated with British Columbia and is headquartered in Burnaby, while its brand identity is strongly connected with the Vancouver-area coffee scene. Its name refers to the 49th parallel, the latitude that forms much of the Canada–United States border, giving the business a distinctly Canadian geographic identity. The company operates across several connected parts of the coffee value chain. It sources green coffee, roasts beans for retail and professional use, and serves prepared coffee through café operations. Its sourcing model includes direct relationships with farmers and producers in coffee-growing countries such as Honduras, Guatemala, Colombia, Kenya, Costa Rica, Brazil, and Ethiopia, among others. This origin range allows the company to offer coffees with different regional characteristics while maintaining a specialty-coffee positioning. 49th Parallel’s customer-facing offer includes roasted whole-bean coffee, espresso-based drinks, brewed coffee, and other café beverages, together with food offerings associated with café service. The brand therefore combines the activities of a specialty roaster, packaged-coffee retailer, and urban café operator rather than functioning solely as a wholesale roasting business. Its cafés provide a setting in which consumers can experience the company’s coffee products prepared by baristas, while retail and wholesale channels extend the reach of its roasted beans. The company became recognized as a notable specialty coffee roaster in British Columbia. In January 2019, it announced a strategic partnership with Claridge Inc., a Montreal-based investment firm. The available references do not establish the exact financial terms, ownership percentage, or governance consequences of that partnership. They also do not provide sufficiently reliable information about the company’s current number of cafés, revenue, employee count, or detailed executive structure. Accordingly, those matters are left unspecified.
History
49th Parallel Coffee Roasters was established in British Columbia in 2004 by brothers Vince Piccolo and Michael Piccolo. From its beginning, the company was organized around specialty coffee roasting and developed a business model that connected sourcing, roasting, retail, and café service. The brand name invokes the 49th parallel, a major geographic reference associated with the Canada–United States border and a concise expression of the company’s Canadian identity. The company’s operating base is in Burnaby, British Columbia, although its public profile is closely linked to the Vancouver-area specialty coffee community. Its business is not limited to selling prepared drinks. It sources green coffee from producing regions, roasts the beans, sells packaged coffee, and uses its café operations as a direct consumer channel. This integrated approach enables the company to present its roasted coffees in both retail form and as espresso or brewed beverages prepared in cafés. The company’s sourcing references identify farmer and producer relationships in a broad group of coffee-growing countries, including Honduras, Guatemala, Colombia, Kenya, Costa Rica, Brazil, and Ethiopia. The geographical diversity of those origins is consistent with a specialty-roaster model built around differentiated coffees rather than a single commodity blend. However, the available material does not provide a complete account of the company’s purchasing policies, certification programs, producer contracts, or individual coffee products. 49th Parallel became recognized as a notable specialty coffee roaster in British Columbia. Its activities encompass packaged roasted coffee, espresso-based drinks, brewed coffee, and café food offerings. The combination of roasting and cafés gives the brand both a production identity and a consumer-facing hospitality presence. A significant later corporate development occurred in January 2019, when the company announced a strategic partnership with Claridge Inc., an investment firm based in Montreal. The available references confirm the announcement but do not establish whether it constituted an acquisition, a minority investment, or another form of commercial or financial arrangement. No reliable public information in the supplied material specifies the transaction value, resulting ownership structure, or subsequent governance changes. The available sources do not support a detailed chronology of café openings, product launches, leadership changes, revenue, or current store count. The company is treated as active, but its present operating scale and ownership structure remain incompletely documented in the supplied references.
- 2019Strategic partnership announced
The company announced a strategic partnership with Montreal-based investment firm Claridge Inc. in January 2019.
- 2004Company founded
Vince Piccolo and Michael Piccolo founded 49th Parallel Coffee Roasters in British Columbia.
Products and positioning
Canadian West Coast specialty coffee roaster and café brand
Roasted coffeePackaged coffee2004
Roasted coffee is the company’s central product category. 49th Parallel sources green coffee from multiple producing countries and roasts it for retail, home-brewing, café, and professional-use contexts. Public references identify origins including Honduras, Guatemala, Colombia, Kenya, Costa Rica, Brazil, and Ethiopia, but do not provide a complete catalogue of blends, single-origin names, roast profiles, or package formats.
Espresso beveragesCafé beverages
The company’s cafés prepare espresso-based drinks using its roasted coffee. This category connects the roasting operation with the consumer experience and includes the kinds of espresso-led beverages normally associated with specialty cafés. The supplied sources do not establish a complete beverage menu or the dates of individual menu introductions.
Brewed coffeeCafé beverages
Brewed coffee is part of the café service associated with the brand. It allows customers to experience the company’s roasted beans through non-espresso preparation methods in addition to espresso drinks. Specific brewing methods, equipment, and menu variants are not documented in the supplied references.
Café food offeringsCafé food
The cafés offer food items alongside coffee and other beverages. These offerings support the brand’s hospitality format, although the available reference material does not provide a reliable full menu or identify particular signature food products.
Flagship businesses
- Specialty coffee roasting
- Directly sourced coffees
- Café beverage service
- Packaged coffee retail
Brand decisions
- 2019Strategic partnership with Claridge Inc.M&A
As the company continued operating as a specialty coffee roaster and café business, it announced a strategic partnership with Claridge Inc., a Montreal-based investment firm, in January 2019.
What changed. 49th Parallel Coffee Roasters publicly announced the partnership. The supplied references do not clarify whether the arrangement was an acquisition, an equity investment, a minority transaction, or another corporate structure.
Aftermath. The public material confirms the partnership announcement but does not document its financial terms, ownership consequences, governance changes, or measurable effect on the company’s café and roasting operations.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Michael Piccolo | Co-founderformer | 2004– |
| Vince Piccolo | Co-founderformer | 2004– |
Recent events
- 201949th Parallel Coffee Roasters announces strategic partnership with Claridge Inc.
In January 2019, 49th Parallel Coffee Roasters announced a strategic partnership with Claridge Inc., a Montreal-based investment firm. Publicly available reference material does not specify the partnership's financial terms or precise ownership and governance arrangements.
M&A
Sources
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