Fanta

Product brand

Fanta is The Coca-Cola Company's internationally marketed fruit-flavored carbonated soft-drink brand.

Last updated October 7, 2026

Overview

Fanta is a fruit-flavored carbonated soft-drink brand owned by The Coca-Cola Company and marketed in numerous countries. Its origins date to Germany during the Second World War, when restrictions on importing Coca-Cola syrup made it difficult for the German Coca-Cola operation to continue selling the company's core beverage. Max Keith, who led Coca-Cola's German business, supported the development of a locally produced substitute using ingredients available in Germany. The resulting drink was introduced in 1940 under the Fanta name, which is associated with the idea of imagination. The wartime German product was distinct from the modern international Fanta portfolio, but it established the brand's historical identity within the Coca-Cola system. Fanta later became a global fruit-soda platform rather than a single standardized flavor. Orange is its most recognizable international variant, while markets have developed their own combinations and limited editions. The brand's portfolio can include orange, grape, strawberry, fruit punch, apple, lychee, pineapple, berry and other fruit-inspired flavors. Coca-Cola's local bottling and distribution partners adapt recipes, package sizes, flavor availability and marketing to local tastes and regulations. The Thai market is operated through the Coca-Cola business system, including Coca-Cola (Thailand), ThaiNamthip and HaadThip. Thai retail and brand materials identify fruit punch, grape, orange and strawberry as core offerings, with lychee, pineapple and other variants appearing in product launches or seasonal activity. In Thailand, Fanta is positioned around color, flavor variety, refreshment and playful self-expression. Its communications commonly connect the drink with social occasions, snacks, music, entertainment and youth culture. The brand has increasingly focused on Gen Z through digital content, influencer activity, experiential events, artist partnerships and collectible packaging. Thai campaigns have included the 2021 global platform 'Fanta Gang Sa, Zapp Every Color,' a 2023 reformulation and relaunch of four familiar flavors, a 2024 lifestyle festival, and a 2025 campaign using the T-pop group BUS because of you i shine as a brand representative. Reported 2026 Thai activity also included a new pineapple flavor and the first global launch of the Fanta Fantasies range in Thailand, although the long-term availability of those products is not established in the supplied material. Fanta is therefore best understood as a globally recognized Coca-Cola product brand with strong local-market variation. It competes in the flavored-carbonated-soft-drink segment through a combination of familiar flagship flavors, frequent innovation, colorful packaging and culturally adapted campaigns. No separate Fanta corporate headquarters, public listing or standalone financial disclosure is established by the supplied sources.

History

Fanta originated within Coca-Cola's German business during the Second World War. Wartime trade restrictions made imports of Coca-Cola syrup difficult, so the German operation needed a beverage that could be produced from locally available materials. Max Keith, the head of Coca-Cola's German organization, oversaw the development of a substitute product. Fanta was introduced in 1940. The early formulation and the circumstances of its creation were different from the modern fruit-flavored soft drinks sold under the same trademark, but the launch gave Coca-Cola a product that could be manufactured and distributed in the German market under severe supply constraints. After the war, Fanta developed into a broader Coca-Cola brand. Rather than maintaining one universal taste, Coca-Cola and its bottling partners used the name for a range of fruit-flavored carbonated drinks adapted to local markets. Orange became the brand's most widely recognized flavor, while grape, strawberry, fruit punch and other variants appeared in different countries. The brand's international identity came to rest on bright colors, sweet fruit profiles, carbonation and a playful connection with imagination and entertainment. Thailand became one of the markets where Fanta developed a particularly broad local presence. The Thai Coca-Cola system includes Coca-Cola (Thailand), ThaiNamthip and HaadThip, which together support production, distribution and marketing in the country. Thai product listings identify orange, grape, strawberry and fruit punch as important flavors, with lychee, pineapple and other products introduced at different times. Packaging is available in cans, plastic bottles and smaller formats, allowing the brand to reach convenience stores, traditional retailers and other beverage channels. Thai marketing has increasingly emphasized participation rather than only product advertising. In 2021, the brand promoted 'Fanta Gang Sa, Zapp Every Color,' a global campaign localized for Thai consumers around optimism, creativity and finding fun in ordinary moments. In 2023, Fanta Thailand presented four updated familiar flavors and supported the launch with digital content, outdoor advertising, influencers and an experiential event. Later activity connected the brand with Gen Z entertainment, festivals, music, snacks, games and fashion. The brand's partnership with BUS because of you i shine marked a further move toward T-pop and fan-driven engagement. A 2025 campaign used the group as a representative for Fanta's Thai communications, while reported 2026 activity featured twelve collectible designs and a pineapple flavor. Coca-Cola also reported a first-in-the-world Thai launch of Fanta Fantasies in 2026, with two unusual fantasy-oriented flavor concepts. The supplied sources do not establish whether that range became permanent or how widely it was distributed. Today, Fanta remains an active international product brand in The Coca-Cola Company's portfolio. It has no independently disclosed corporate management structure or standalone public-market listing. Its business is conducted through Coca-Cola's global brand organization and local bottlers, with product formulas, pack sizes, campaigns and availability varying by market.

2026
Fanta Fantasies is reported to launch first in Thailand
[7]Fanta Fantasies launch in Thailandcoca-cola.com
Coca-Cola reports a Thai-first launch of a fantasy-themed range with unconventional flavor combinations.
2025
BUS becomes a Thai Fanta campaign representative
[6]Fanta Nhoi Pa? campaigncoca-cola.com
The T-pop group BUS because of you i shine is used to connect Fanta with Gen Z consumers.
2023
Four Thai flavors receive an updated formula
[5]Fanta launches four updated formulasmgronline.com
Orange, grape pop, strawberry and fruit punch are relaunched with youth-focused marketing.
2021
Thai launch of the Gang Sa, Zapp Every Color campaign
[4]Fanta Gang Sa, Zapp Every Color campaignmarketingoops.com
Fanta Thailand promotes color, creativity and everyday enjoyment through a broad media campaign.
1940
Fanta is introduced in Germany
[1]Fanta — Thai Wikipediath.wikipedia.org
Coca-Cola's German operation develops and launches Fanta during wartime supply restrictions.

Products and positioning

A colorful, playful and youth-oriented fruit-flavored soft-drink brand emphasizing flavor variety, refreshment, fun and self-expression.

Fruit-flavored carbonated soft drink
Fanta Orange
The brand's best-known flavor family, characterized by a bright orange profile, sweetness and carbonation. In Thailand it is sold in cans and plastic bottles and is presented as a refreshing, colorful everyday drink.
Fruit-flavored carbonated soft drink
Fanta Grape
A grape-flavored sparkling soft drink available in the Thai portfolio. The product has been marketed in both standard grape and grape-pop variants, with packaging and formulation subject to local product updates.
Fruit-flavored carbonated soft drink
Fanta Strawberry
A sweet strawberry-flavored carbonated drink and one of the Thai market's recurring core flavors. It is offered in multiple package formats and has appeared in youth-oriented promotional programs.
Fruit-flavored carbonated soft drink
Fanta Fruit Punch
A mixed-fruit flavored soda positioned for social occasions and snack consumption. Thai Coca-Cola materials describe it as part of the main Fanta range.
Fruit-flavored carbonated soft drink
Fanta Lychee
A lychee-flavored variant combining a sweet floral fruit profile with Fanta carbonation. Its availability is documented in Thai product materials, but the supplied sources do not establish its permanent status.
Fruit-flavored carbonated soft drink · 2026
Fanta Pineapple
A pineapple-flavored product reported as a Thai seasonal or new-product introduction associated with summer and the BUS campaign activity.
Limited or innovative fruit-flavored soft-drink range · 2026
Fanta Fantasies
A reported Thai-first range built around imaginative flavor combinations beyond conventional single-fruit profiles. The supplied launch materials describe two fantasy-style flavors, including a lavender-and-berry concept, but do not establish long-term distribution.

Marketing campaigns

2026BUS collectible packaging program
Thailand
Fanta partnered with BUS because of you i shine on twelve collectible package designs featuring the group's members, supported by a small-value pack and a new pineapple flavor.
Outcome. The supplied reports describe the launch but provide no verified performance data.
Source
2026Fanta Fantasies: Open a World of Flavor
Thailand
A Thai-first product and communications platform built around imaginative flavor combinations and the idea of opening a new world of taste.
Outcome. The launch was reported as a Thailand-first global introduction; long-term commercial outcome is not established.
Source
2025Fanta Nhoi Pa?
Thailand
A Gen Z-focused campaign inviting consumers to take a break from stress, try something different and express themselves. BUS because of you i shine served as the campaign's artist partner and brand representative.
Outcome. The campaign included planned content and consumer activities, but no independently verified results are reported.
Source
2023Fanta Formula Relaunch
Thailand
The brand relaunched four familiar flavors—orange, grape pop, strawberry and fruit punch—with messaging aimed at Gen Z and activity across digital, outdoor, influencer and experiential channels.
Outcome. No verified sales or market-share result is supplied.
Source
2021Fanta Gang Sa, Zapp Every Color
Thailand
A global Fanta platform localized in Thailand to encourage optimism, creativity, smiles and fun in everyday situations. It used television, online video and broader integrated marketing.
Outcome. The source describes the campaign's objectives and activity but provides no independently verified performance figures.
Source

Brand decisions

2026
Introduce Fanta Fantasies in Thailand before other marketsProduct launch
Background
Coca-Cola's fruit-soda business sought to create new consumption experiences through unconventional flavor combinations and imaginative positioning.
Action taken
Thailand was selected as the reported first market for two Fanta Fantasies variants.
Aftermath
The launch positioned Thailand as an innovation market for the Fanta portfolio, but subsequent rollout and performance are not established.
Source
2023
Refresh four core Thai flavorsGeneration change
Background
Fanta sought to increase relevance among younger Thai consumers while retaining familiar orange, grape pop, strawberry and fruit punch profiles.
Action taken
The Thai Coca-Cola business introduced updated formulas and supported them with integrated youth marketing.
Aftermath
The updated range remained part of the brand's Thai product communications; financial results are not disclosed in the supplied material.
Source
1940
Develop a locally producible soft drink in wartime GermanyProduct launch
Background
Import restrictions disrupted access to Coca-Cola syrup and other supplies for Coca-Cola's German operation.
Action taken
The German business developed Fanta using materials available locally and introduced it to the German market.
Aftermath
Fanta became an enduring Coca-Cola trademark and later evolved into an international fruit-flavored soft-drink brand.
Source

Recent events

2026
Fanta releases collectible BUS packaging and a pineapple flavor[8]BUS collectible Fanta packagingpositioningmag.com
Product launch · Campaign · Product generation
Reported Thai activity included twelve collectible package designs featuring BUS members, a small-value pack format and a new pineapple-flavored product.
2026
Fanta Fantasies launches first in Thailand[7]Fanta Fantasies launch in Thailandcoca-cola.com
Product launch · Campaign
Coca-Cola reported that Thailand would be the first market to receive Fanta Fantasies, a range built around unconventional flavor combinations and promoted under a fantasy-themed platform.
2025
Fanta launches a Gen Z campaign with BUS because of you i shine[6]Fanta Nhoi Pa? campaigncoca-cola.com
Campaign · Leadership change
The Thai business launched the 'Fanta Nhoi Pa?' campaign and appointed the T-pop group BUS because of you i shine as a brand representative to connect with younger consumers.
2023
Fanta introduces four reformulated flavors for Gen Z consumers[5]Fanta launches four updated formulasmgronline.com
Product launch · Product generation · Campaign
Fanta Thailand promoted updated versions of orange, grape pop, strawberry and fruit punch, supported by online, out-of-home, influencer and on-ground activity.
2021
Fanta launches the 'Gang Sa, Zapp Every Color' global campaign in Thailand[4]Fanta Gang Sa, Zapp Every Color campaignmarketingoops.com
Campaign
The Thai Coca-Cola business introduced a campaign encouraging consumers to add color and fun to everyday life. The program used television, online video and broader 360-degree marketing activity.
Fanta partners with lifestyle and entertainment brands for its second Fanta Fest[11]芬达携手生活方式与娱乐品牌举办第二届Fanta Festthaipr.net
Campaign
The reported festival brought together music, snacks, games and fashion, with participation from BUS because of you i shine, URBOYTJ, MILLI, Flower.far and GALCHANIE, alongside True Corporation and LINE MAN Wongnai.

Sources11 sources

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Overview

History

2026
Fanta Fantasies is reported to launch first in Thailand
[7]Fanta Fantasies launch in Thailandcoca-cola.com
Coca-Cola reports a Thai-first launch of a fantasy-themed range with unconventional flavor combinations.
2025
BUS becomes a Thai Fanta campaign representative
[6]Fanta Nhoi Pa? campaigncoca-cola.com
The T-pop group BUS because of you i shine is used to connect Fanta with Gen Z consumers.
2023
Four Thai flavors receive an updated formula
[5]Fanta launches four updated formulasmgronline.com
Orange, grape pop, strawberry and fruit punch are relaunched with youth-focused marketing.
2021
Thai launch of the Gang Sa, Zapp Every Color campaign
[4]Fanta Gang Sa, Zapp Every Color campaignmarketingoops.com
Fanta Thailand promotes color, creativity and everyday enjoyment through a broad media campaign.
1940
Fanta is introduced in Germany
[1]Fanta — Thai Wikipediath.wikipedia.org
Coca-Cola's German operation develops and launches Fanta during wartime supply restrictions.

Products and positioning

A colorful, playful and youth-oriented fruit-flavored soft-drink brand emphasizing flavor variety, refreshment, fun and self-expression.

Fruit-flavored carbonated soft drink
Fanta Orange
The brand's best-known flavor family, characterized by a bright orange profile, sweetness and carbonation. In Thailand it is sold in cans and plastic bottles and is presented as a refreshing, colorful everyday drink.
Fruit-flavored carbonated soft drink
Fanta Grape
A grape-flavored sparkling soft drink available in the Thai portfolio. The product has been marketed in both standard grape and grape-pop variants, with packaging and formulation subject to local product updates.
Fruit-flavored carbonated soft drink
Fanta Strawberry
A sweet strawberry-flavored carbonated drink and one of the Thai market's recurring core flavors. It is offered in multiple package formats and has appeared in youth-oriented promotional programs.
Fruit-flavored carbonated soft drink
Fanta Fruit Punch
A mixed-fruit flavored soda positioned for social occasions and snack consumption. Thai Coca-Cola materials describe it as part of the main Fanta range.
Fruit-flavored carbonated soft drink
Fanta Lychee
A lychee-flavored variant combining a sweet floral fruit profile with Fanta carbonation. Its availability is documented in Thai product materials, but the supplied sources do not establish its permanent status.
Fruit-flavored carbonated soft drink · 2026
Fanta Pineapple
A pineapple-flavored product reported as a Thai seasonal or new-product introduction associated with summer and the BUS campaign activity.
Limited or innovative fruit-flavored soft-drink range · 2026
Fanta Fantasies
A reported Thai-first range built around imaginative flavor combinations beyond conventional single-fruit profiles. The supplied launch materials describe two fantasy-style flavors, including a lavender-and-berry concept, but do not establish long-term distribution.

Marketing campaigns

2026BUS collectible packaging program
Thailand
Fanta partnered with BUS because of you i shine on twelve collectible package designs featuring the group's members, supported by a small-value pack and a new pineapple flavor.
Outcome. The supplied reports describe the launch but provide no verified performance data.
Source
2026Fanta Fantasies: Open a World of Flavor
Thailand
A Thai-first product and communications platform built around imaginative flavor combinations and the idea of opening a new world of taste.
Outcome. The launch was reported as a Thailand-first global introduction; long-term commercial outcome is not established.
Source
2025Fanta Nhoi Pa?
Thailand
A Gen Z-focused campaign inviting consumers to take a break from stress, try something different and express themselves. BUS because of you i shine served as the campaign's artist partner and brand representative.
Outcome. The campaign included planned content and consumer activities, but no independently verified results are reported.
Source
2023Fanta Formula Relaunch
Thailand
The brand relaunched four familiar flavors—orange, grape pop, strawberry and fruit punch—with messaging aimed at Gen Z and activity across digital, outdoor, influencer and experiential channels.
Outcome. No verified sales or market-share result is supplied.
Source
2021Fanta Gang Sa, Zapp Every Color
Thailand
A global Fanta platform localized in Thailand to encourage optimism, creativity, smiles and fun in everyday situations. It used television, online video and broader integrated marketing.
Outcome. The source describes the campaign's objectives and activity but provides no independently verified performance figures.
Source

Brand decisions

2026
Introduce Fanta Fantasies in Thailand before other marketsProduct launch
Background
Coca-Cola's fruit-soda business sought to create new consumption experiences through unconventional flavor combinations and imaginative positioning.
Action taken
Thailand was selected as the reported first market for two Fanta Fantasies variants.
Aftermath
The launch positioned Thailand as an innovation market for the Fanta portfolio, but subsequent rollout and performance are not established.
Source
2023
Refresh four core Thai flavorsGeneration change
Background
Fanta sought to increase relevance among younger Thai consumers while retaining familiar orange, grape pop, strawberry and fruit punch profiles.
Action taken
The Thai Coca-Cola business introduced updated formulas and supported them with integrated youth marketing.
Aftermath
The updated range remained part of the brand's Thai product communications; financial results are not disclosed in the supplied material.
Source
1940
Develop a locally producible soft drink in wartime GermanyProduct launch
Background
Import restrictions disrupted access to Coca-Cola syrup and other supplies for Coca-Cola's German operation.
Action taken
The German business developed Fanta using materials available locally and introduced it to the German market.
Aftermath
Fanta became an enduring Coca-Cola trademark and later evolved into an international fruit-flavored soft-drink brand.
Source

Recent events

2026
Fanta releases collectible BUS packaging and a pineapple flavor[8]BUS collectible Fanta packagingpositioningmag.com
Product launch · Campaign · Product generation
Reported Thai activity included twelve collectible package designs featuring BUS members, a small-value pack format and a new pineapple-flavored product.
2026
Fanta Fantasies launches first in Thailand[7]Fanta Fantasies launch in Thailandcoca-cola.com
Product launch · Campaign
Coca-Cola reported that Thailand would be the first market to receive Fanta Fantasies, a range built around unconventional flavor combinations and promoted under a fantasy-themed platform.
2025
Fanta launches a Gen Z campaign with BUS because of you i shine[6]Fanta Nhoi Pa? campaigncoca-cola.com
Campaign · Leadership change
The Thai business launched the 'Fanta Nhoi Pa?' campaign and appointed the T-pop group BUS because of you i shine as a brand representative to connect with younger consumers.
2023
Fanta introduces four reformulated flavors for Gen Z consumers[5]Fanta launches four updated formulasmgronline.com
Product launch · Product generation · Campaign
Fanta Thailand promoted updated versions of orange, grape pop, strawberry and fruit punch, supported by online, out-of-home, influencer and on-ground activity.
2021
Fanta launches the 'Gang Sa, Zapp Every Color' global campaign in Thailand[4]Fanta Gang Sa, Zapp Every Color campaignmarketingoops.com
Campaign
The Thai Coca-Cola business introduced a campaign encouraging consumers to add color and fun to everyday life. The program used television, online video and broader 360-degree marketing activity.
Fanta partners with lifestyle and entertainment brands for its second Fanta Fest[11]芬达携手生活方式与娱乐品牌举办第二届Fanta Festthaipr.net
Campaign
The reported festival brought together music, snacks, games and fashion, with participation from BUS because of you i shine, URBOYTJ, MILLI, Flower.far and GALCHANIE, alongside True Corporation and LINE MAN Wongnai.

Overview

History

Products and positioning

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources11 sources

Overview

History

Products and positioning

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources11 sources