{ "schemaVersion": "1.3.0", "language": "en", "slug": "new-york-presbyterian-hospital", "brandKey": "newyorkpresbyterianhospital", "canonicalName": "New York Presbyterian Hospital", "canonicalUrl": "https://worldbrand.ai/brand-wiki/new-york-presbyterian-hospital", "jsonUrl": "https://worldbrand.ai/brand-wiki/new-york-presbyterian-hospital/json", "markdownUrl": "https://worldbrand.ai/brand-wiki/new-york-presbyterian-hospital/md", "name": "NewYork-Presbyterian Hospital", "oneLiner": "NewYork-Presbyterian Hospital is a nonprofit academic medical center and hospital system based in New York City, formed through the 1998 merger of New York Hospital and The Presbyterian Hospital.", "summary": "NewYork-Presbyterian Hospital is a major nonprofit academic medical center and hospital system headquartered in New York City. The organization was created in 1998 through the merger of New York Hospital and The Presbyterian Hospital, two institutions with histories extending back to the eighteenth and nineteenth centuries. The merger combined New York Hospital’s connection with Weill Cornell Medicine and Presbyterian Hospital’s relationship with Columbia University Vagelos College of Physicians and Surgeons, creating an integrated academic health system with two principal university affiliations.\n\nThe system operates hospitals and clinical facilities in Manhattan, northern Manhattan, and the surrounding New York metropolitan area. Its principal campuses include NewYork-Presbyterian/Weill Cornell Medical Center on the Upper East Side and NewYork-Presbyterian/Columbia University Irving Medical Center in northern Manhattan. Other facilities and affiliated sites extend the organization’s reach into community, specialty, rehabilitation, emergency, and outpatient care. The system provides both general and highly specialized services, including cardiovascular medicine, cancer care, neurosciences, transplantation, women’s health, children’s health, surgery, behavioral health, emergency medicine, and primary and specialty outpatient care.\n\nNewYork-Presbyterian’s positioning is built around the combination of complex-care expertise, university-based research and education, and a broad clinical delivery network. Its two principal academic partners give the system access to large medical-school faculties, residency and fellowship programs, biomedical research, and clinical trials. The hospital also serves as a training environment for physicians, nurses, scientists, and other health professionals. Its clinical brand is used across inpatient hospitals, ambulatory centers, physician practices, urgent-care and emergency services, and digital health resources.\n\nThe organization is governed as a nonprofit institution rather than a publicly traded company. It does not have a stock ticker. In addition to direct patient care, its activities include medical research, professional education, public-health initiatives, community benefit programs, and fundraising. NewYork-Presbyterian has also developed consumer-facing programs intended to improve access, navigation, and coordination across its hospitals and outpatient services.\n\nThe system’s modern identity reflects both continuity and consolidation. New York Hospital, founded in 1771, was one of the oldest hospitals in the United States, while The Presbyterian Hospital was founded in 1868. Their merger preserved both legacies while establishing a single regional health-system brand. NewYork-Presbyterian remains one of New York’s best-known academic hospital organizations and a prominent provider of tertiary and quaternary care in the United States.\n\nNewYork-Presbyterian is a nonprofit academic healthcare system based in New York City. The organization was created through the combination of The New York Hospital and The Presbyterian Hospital, institutions with long histories in New York medical care. The full-asset merger was announced in 1997 and took effect on January 1, 1998, producing NewYork-Presbyterian Hospital. The combined institution was built around affiliations with two major medical schools: Columbia University Vagelos College of Physicians and Surgeons and Weill Cornell Medicine. This dual academic relationship remains one of the system’s defining characteristics and distinguishes it from hospital organizations affiliated with only one university medical school.\n\nThe system provides inpatient, outpatient and emergency services across a broad range of specialties. Its clinical scope includes adult and pediatric medicine, cancer care, cardiovascular services, neurology and neurosurgery, transplantation, orthopedics, psychiatry, rehabilitation, vascular medicine and women’s health. It also operates primary-care and specialty-care practices, ambulatory facilities, medical groups and digital access channels such as virtual urgent care and video visits. NewYork-Presbyterian treats local residents as well as patients referred from elsewhere in the United States and internationally.\n\nExpansion has included the addition of community hospitals and the development of ambulatory infrastructure. In 2013, New York Downtown Hospital joined the system and was renamed NewYork-Presbyterian/Lower Manhattan Hospital. The transaction added a community-focused acute-care campus south of 14th Street and extended the system’s reach into Lower Manhattan. The organization has also invested in large specialty and ambulatory facilities, including the David H. Koch Center on Manhattan’s Upper East Side, while continuing to develop services connected to its academic partners.\n\nNewYork-Presbyterian positions itself around highly specialized care, medical research, teaching and access to advanced physicians and technologies. Its brand communications have used patient narratives to make complex medicine more understandable and to connect the system’s academic capabilities with human recovery stories. The earlier “Amazing Things Are Happening Here” platform emphasized exceptional treatments and patient outcomes. In 2021, the system introduced “Stay Amazing,” a broader wellness-oriented platform intended to encourage New Yorkers to be proactive about their health and to view the organization as a long-term healthcare partner rather than only a destination for serious illness. The campaign continued through patient-centered advertising and received a New York Emmy for best commercial in 2022.\n\nThe system remains an independent nonprofit healthcare organization rather than a publicly traded company. Its work combines clinical care, medical education, biomedical research, community service and system operations. In 2024, NewYork-Presbyterian publicized a multiyear “For Every Future” fundraising effort intended to support physicians, technology and facilities. Because the supplied material does not establish the campaign’s final fundraising result or the system’s current executive roster, those details are not treated as settled facts here.\n\nNewYork-Presbyterian Hospital is a major nonprofit academic medical center and hospital system headquartered in New York City. The organization was created in 1998 through the merger of New York Hospital and The Presbyterian Hospital, two institutions with histories extending back to the eighteenth and nineteenth centuries. The merger combined New York Hospital's connection with Weill Cornell Medicine and Presbyterian Hospital's relationship with Columbia University Vagelos College of Physicians and Surgeons, creating an integrated academic health system with two principal university affiliations. The full-asset merger was announced in 1997 and took effect on January 1, 1998. At formation, the merged institution described itself as New York's largest and most comprehensive hospital, with more than 13,000 employees and approximately 2,200 beds.\n\nThe system operates hospitals and clinical facilities in Manhattan, northern Manhattan, and the surrounding New York metropolitan area. Its principal campuses include NewYork-Presbyterian/Weill Cornell Medical Center on the Upper East Side and NewYork-Presbyterian/Columbia University Irving Medical Center in northern Manhattan. Other facilities and affiliated sites extend the organization's reach into community, specialty, rehabilitation, emergency, and outpatient care. The system provides both general and highly specialized services, including cardiovascular medicine, cancer care, neurosciences, transplantation, women's health, children's health, surgery, behavioral health, emergency medicine, and primary and specialty outpatient care. It also operates primary-care and specialty-care practices, ambulatory facilities, medical groups and digital access channels such as virtual urgent care and video visits. NewYork-Presbyterian treats local residents as well as patients referred from elsewhere in the United States and internationally.", "aliases": [ "NewYork-Presbyterian", "NYP", "NewYork-Presbyterian/Columbia University Irving Medical Center", "NewYork-Presbyterian Columbia", "Columbia University Irving Medical Center", "New York Presbyterian Hospital - Columbia Medical Center", "NewYork-Presbyterian/Columbia University Medical Center", "Columbia-Presbyterian Medical Center", "NewYork-Presbyterian Morgan Stanley Children's Hospital", "Newyork-Presbyterian Hospital/Columbia University Medical Center", "NewYork-Presbyterian/Weill Cornell Medical Center", "NYP/Weill Cornell", "Weill Cornell Medical Center", "New York Presbyterian Hospital Weill Cornell Medical Center", "New York-Presbyterian Hospital", "Newyork-Presbyterian Hosptial", "NewYork-Presbyterian Hospital", "New York Presbyterian Medical Center" ], "entityType": "corporate_brand", "l1Slug": "health-care", "l1": "Health Care", "l2Slug": "healthcare-equipment-services", "l2": "Health Care Equipment & Services", "l3Slug": "healthcare-providers", "l3": "Health Care Providers & Services", "l4Slug": "hospital-systems", "l4": "Hospital Systems", "country": "United States", "headquarters": "New York City, New York, United States", "operatingMarkets": [ "New York City metropolitan area", "United States", "New York City", "New York metropolitan area", "New York State", "National and international referral markets" ], "foundedYear": 1998, "founder": null, "website": "https://www.nyp.org/", "websiteHost": "nyp.org", "parentCompany": "NewYork-Presbyterian Hospital", "owner": "NewYork-Presbyterian Hospital", "groupOrHouse": "NewYork-Presbyterian", "listedStatus": "nonprofit", "ticker": null, "status": "active", "enrichmentStatus": "rich_ok", "typicalProducts": [ "Inpatient hospital care", "Emergency and trauma care", "Outpatient and ambulatory care", "Cancer diagnosis and treatment", "Cardiovascular care", "Neurology and neurosurgery", "Organ transplantation", "Women's and children's health services", "Psychiatric and behavioral-health services", "Medical education and clinical research", "Surgical and procedural services", "Transplant medicine", "Maternal, newborn, and pediatric care", "Rehabilitation and outpatient specialty care", "Pediatric and women's health services", "Biomedical research", "Emergency and urgent medical care", "Specialty and subspecialty care", "Complex surgery", "Transplantation", "Clinical trials and medical research", "Residency, fellowship, and medical education", "Primary and specialty physician services", "Advanced surgical care", "Cancer care", "Women's and maternity care", "Pediatric care", "Behavioral health and psychiatry", "Acute and specialty hospital care", "Primary and specialty outpatient care", "Cancer and immunotherapy services", "Heart and vascular care", "Orthopedics and rehabilitation", "Psychiatric and behavioral health care", "Virtual urgent care and video visits" ], "flagshipOfferings": [ "NewYork-Presbyterian/Weill Cornell Medical Center", "NewYork-Presbyterian/Columbia University Irving Medical Center", "NewYork-Presbyterian Morgan Stanley Children’s Hospital", "NewYork-Presbyterian Komansky Children’s Hospital", "NewYork-Presbyterian Westchester", "Columbia-affiliated academic medical care", "Complex tertiary and quaternary care", "Morgan Stanley Children's Hospital", "Emergency and trauma services", "Cancer, cardiovascular, neurological, and transplant programs", "NewYork-Presbyterian Hospital/Columbia campus", "NewYork-Presbyterian Allen Hospital", "Columbia University Irving Medical Center academic programs", "Advanced specialty and subspecialty referral care", "Advanced tertiary and quaternary hospital care", "Weill Cornell Medicine academic clinical programs", "NewYork-Presbyterian emergency and trauma-related services", "Cancer, cardiovascular, neuroscience, transplant, and surgical programs", "Research, clinical trials, and specialist physician care", "Emergency medicine", "Cancer services", "Heart and vascular care", "Neuroscience services", "Transplantation", "Women's and children's health", "NewYork-Presbyterian Brooklyn Methodist Hospital", "NewYork-Presbyterian Queens", "Weill Cornell-affiliated academic medical care", "NewYork-Presbyterian Hospital campuses and specialty centers", "NewYork-Presbyterian/Lower Manhattan Hospital", "David H. Koch Center for specialty and ambulatory care", "Digital and virtual care services" ], "positioning": "A nonprofit, university-affiliated academic health system combining highly specialized tertiary and quaternary care with community, outpatient, emergency, education, and research services.\n\nA leading nonprofit academic health system combining advanced specialty care, research and teaching through affiliations with Columbia University and Weill Cornell Medicine, while serving as a broad healthcare partner for New York communities.", "wikiPathKey": "NewYork–Presbyterian_Hospital", "wikiTitle": "NewYork–Presbyterian Hospital", "wikidataId": null, "sameAs": [ "https://www.nyp.org/", "https://en.wikipedia.org/wiki/NewYork%E2%80%93Presbyterian_Hospital" ], "claimStatus": "unverified", "updatedAt": "2026-10-14T14:48:42.654Z", "generatedAt": "2026-10-14T14:48:43.741Z", "executives": [ { "name": "Steven J. Corwin", "title": "President and Chief Executive Officer", "isCurrent": true, "startYear": 2011, "endYear": null }, { "name": "Steven M. Corwin", "title": "President and Chief Executive Officer", "isCurrent": true, "startYear": 2011, "endYear": null }, { "name": "Augustus C. White III", "title": "Former President and Chief Executive Officer", "isCurrent": false, "startYear": null, "endYear": 2011 }, { "name": "Devika Mathrani", "title": "Senior Vice President and Chief Marketing and Communications Officer", "isCurrent": null, "startYear": null, "endYear": null } ], "news": [ { "headline": "NewYork-Presbyterian announces the For Every Future campaign", "year": 2024, "summary": "The system announced a multiyear fundraising campaign intended to support its physician workforce, technology and facilities, including clinical and ambulatory-care projects.", "tags": [ "campaign" ], "isScandal": false, "sourceUrl": "https://www.beckershospitalreview.com/digital-marketing/newyork-presbyterian-launches-2b-campaign/" }, { "headline": "NewYork-Presbyterian and Quest Diagnostics complete laboratory-services transaction", "year": 2023, "summary": "Quest Diagnostics completed its acquisition of selected assets of NewYork-Presbyterian’s laboratory-services business. The parties said the arrangement would combine their testing capabilities and broaden patient access; financial terms were not disclosed.", "tags": [ "mna" ], "isScandal": false, "sourceUrl": "https://www.prnewswire.com/news-releases/quest-diagnostics-and-newyork-presbyterian-complete-laboratory-services-acquisition-301798839.html" }, { "headline": "Stay Amazing commercial wins a New York Emmy", "year": 2022, "summary": "A commercial from the Stay Amazing platform won the New York Emmy for best commercial; the system also received multiple nominations across health, medical, human-interest and sports categories.", "tags": [ "campaign", "other" ], "isScandal": false, "sourceUrl": "https://www.nyp.org/healthmatters/newyork-presbyterians-stay-amazing-commercial-wins-an-emmy-award" }, { "headline": "NewYork-Presbyterian launches the Stay Amazing brand platform", "year": 2021, "summary": "The health system introduced its first new brand platform in more than a decade, presenting NewYork-Presbyterian as a wellness partner and encouraging proactive care during the COVID-19 period.", "tags": [ "campaign" ], "isScandal": false, "sourceUrl": "https://markets.businessinsider.com/news/stocks/newyork-presbyterian-launches-stay-amazing-national-brand-marketing-campaign-1030948563" }, { "headline": "NewYork-Presbyterian expands care during the COVID-19 pandemic", "year": 2020, "summary": "The health system became a major New York City COVID-19 treatment provider during the first wave of the pandemic, expanding critical-care capacity and adapting hospital operations to an unprecedented surge in patients.", "tags": [ "other", "regulation" ], "isScandal": false, "sourceUrl": "https://www.nyp.org/covid19" }, { "headline": "NewYork-Presbyterian responds to the COVID-19 surge in New York City", "year": 2020, "summary": "The health system treated large numbers of critically ill patients during the New York City pandemic surge and described expanded capacity, clinical protocols, research, and support for patients and staff.", "tags": [ "other", "regulation" ], "isScandal": false, "sourceUrl": "https://www.nyp.org/coronavirus-information" }, { "headline": "Columbia medical center renamed Columbia University Irving Medical Center", "year": 2017, "summary": "Columbia University adopted the Irving name for its medical center after a major philanthropic commitment from the Herbert Irving family, while the hospital continued to use the NewYork-Presbyterian/Columbia designation.", "tags": [ "other" ], "isScandal": false, "sourceUrl": "https://www.cuimc.columbia.edu/about-us/history" }, { "headline": "NewYork-Presbyterian names its children’s hospital for Morgan Stanley", "year": 2003, "summary": "A major philanthropic gift supported the naming of NewYork-Presbyterian Morgan Stanley Children’s Hospital and the expansion of pediatric clinical services.", "tags": [ "other" ], "isScandal": false, "sourceUrl": "https://www.nyp.org/pediatrics" }, { "headline": "NewYork-Presbyterian marks the merger that created the modern health system", "year": 1998, "summary": "New York Hospital and The Presbyterian Hospital combined to form NewYork-Presbyterian Hospital, linking the clinical resources and academic relationships of both institutions.", "tags": [ "mna", "other" ], "isScandal": false, "sourceUrl": "https://www.nyp.org/about" }, { "headline": "New York Hospital and The Presbyterian Hospital merge to form NewYork-Presbyterian Hospital", "year": 1998, "summary": "The merger brought together two long-established New York hospitals and created the NewYork-Presbyterian hospital organization, including the Columbia-affiliated campus.", "tags": [ "mna", "other" ], "isScandal": false, "sourceUrl": "https://www.nyp.org/about/history" }, { "headline": "NewYork-Presbyterian expands its academic medical-center model across two major Manhattan campuses", "year": 1998, "summary": "The combined institution operated through its relationships with Columbia University and Weill Cornell Medicine, establishing a distinctive dual-affiliation structure.", "tags": [ "other" ], "isScandal": false, "sourceUrl": "https://www.nyp.org/about" } ], "encyclopedia": { "history": "New York Hospital was founded in 1771 through a charter associated with King George III and became one of the earliest hospitals in the United States. Its institutional development was closely connected to New York City and, later, to Cornell University and Weill Cornell Medicine. The hospital developed major clinical and teaching facilities in Manhattan and became particularly associated with advanced medical and surgical care.\n\nThe Presbyterian Hospital was established in 1868 with a mission connected to Presbyterian charitable and religious organizations. It subsequently developed a close academic relationship with Columbia University’s medical school. During the twentieth century, both hospitals expanded their clinical, educational, and research functions as New York City’s population and medical infrastructure grew. Each institution became a significant teaching hospital with specialized services, professional training, and research programs.\n\nThe 1998 merger brought the two institutions together under the NewYork-Presbyterian name. The combination was designed to strengthen academic medicine, coordinate complex clinical services, and create a larger nonprofit health system while maintaining the hospitals’ respective relationships with Cornell and Columbia. The resulting organization operated two principal academic medical centers: NewYork-Presbyterian Hospital/Weill Cornell Medical Center and NewYork-Presbyterian Hospital/Columbia University Medical Center, now commonly styled NewYork-Presbyterian/Weill Cornell Medical Center and NewYork-Presbyterian/Columbia University Irving Medical Center.\n\nAfter the merger, NewYork-Presbyterian expanded and reorganized its clinical network through specialty institutes, community hospitals, physician practices, ambulatory locations, and affiliated programs. Pediatric services developed at both the Weill Cornell and Columbia campuses, while the organization also built prominent programs in cancer, cardiovascular medicine, neuroscience, transplantation, women’s health, emergency medicine, and behavioral health. NewYork-Presbyterian Westchester and other regional facilities broadened the system beyond its Manhattan academic centers.\n\nThe organization’s modern model combines hospital treatment with medical education and biomedical research. Its university affiliations support residency and fellowship training, clinical investigation, and translational research. The health system also participates in community health programs and public-health initiatives intended to address access, prevention, and care coordination.\n\nDuring the COVID-19 pandemic in 2020, NewYork-Presbyterian was among the New York City hospital systems that treated large numbers of patients during the region’s initial surge. Its hospitals converted space, increased intensive-care capacity, expanded testing and infection-control procedures, and used telemedicine and other remote-care tools. The pandemic reinforced the system’s role as both a regional referral network and a major academic medical center.\n\nToday, NewYork-Presbyterian remains a nonprofit health system whose identity rests on the historical legacies of its predecessor hospitals, its Columbia and Weill Cornell affiliations, and its position as a provider of advanced care in the New York metropolitan area.\n\nNewYork-Presbyterian emerged from the merger of two historically important New York hospitals: The New York Hospital and The Presbyterian Hospital. The former traced its institutional identity to New York’s early hospital tradition, while The Presbyterian Hospital was founded in 1868. Before the merger, the hospitals developed major academic relationships with Cornell and Columbia, respectively. The New York Hospital’s connection with Cornell became especially important through New York Hospital-Cornell Medical Center, while Presbyterian’s relationship with Columbia supported a parallel academic and clinical base.\n\nThe organizations announced their combination in 1997. Their full-asset merger became effective on January 1, 1998, creating NewYork-Presbyterian Hospital. At formation, the merged institution described itself as New York’s largest and most comprehensive hospital, with more than 13,000 employees and approximately 2,200 beds. The rationale was both clinical and operational: a unified organization could expand services, make the two academic affiliations complementary, improve access for a larger population and seek efficiencies across departments and facilities.\n\nThe post-merger organization developed as an integrated academic health center rather than a single-site hospital. Its identity has continued to combine patient care with physician education, research and advanced specialty programs. The Columbia and Weill Cornell affiliations give the system access to two university medical communities and support a wide range of clinical departments. NewYork-Presbyterian’s services have included tertiary and quaternary care alongside community-oriented primary, emergency and outpatient services.\n\nA significant later step came in 2013, when New York Downtown Hospital merged into the system and became NewYork-Presbyterian/Lower Manhattan Hospital. The 180-bed community hospital was described as the only acute-care hospital south of 14th Street at the time. Its inclusion expanded NewYork-Presbyterian’s role in Lower Manhattan and preserved an acute-care presence for residents, workers and visitors in a densely populated part of the city. The transaction required approval from the New York State Department of Health.\n\nThe organization has also expanded through ambulatory and specialty-care development. The David H. Koch Center on Manhattan’s Upper East Side was developed as a multispecialty ambulatory facility, and the system has maintained a network of primary-care and specialty clinics in addition to hospital campuses. Digital services, including virtual urgent care and video visits, have extended access beyond traditional hospital settings.\n\nBrand strategy has been an important part of NewYork-Presbyterian’s public identity. Around 2010, the organization reassessed its market position and concluded that its message was not sufficiently differentiated from other prominent New York academic hospitals. It subsequently developed “Amazing Things Are Happening Here,” a documentary-style campaign using real patients and the clinicians involved in their treatment. The format focused on the personal experience of recovery while illustrating the system’s willingness to undertake complex or innovative care. Trade coverage reported substantial improvement in web visits and brand awareness after the campaign.\n\nIn November 2021, following the intense public-health pressures of the COVID-19 era, NewYork-Presbyterian launched “Stay Amazing.” Developed with Havas New York, the platform shifted emphasis from extraordinary procedures alone toward prevention, wellness and continuing relationships with patients. Later executions featured real New Yorkers, including people recovering from stroke, scoliosis, cardiac disease and the need for a heart transplant. The platform’s principal commercial won a New York Emmy in 2022.\n\nNewYork-Presbyterian has also used communications to explain advanced medicine. In 2016, “Unmasking a Killer” used animation and visual metaphor to explain cancer immunotherapy and the work of specialists associated with Columbia and Weill Cornell. In 2024, the system announced “For Every Future,” a major philanthropic initiative focused on facilities, technology and the recruitment and development of physicians. NewYork-Presbyterian is currently best understood as an active, nonprofit, New York-centered academic health system with national and international referral reach.\n\nThe organizations announced their combination in 1997. Their full-asset merger became effective on January 1, 1998, creating NewYork-Presbyterian Hospital. At formation, the merged institution described itself as New York's largest and most comprehensive hospital, with more than 13,000 employees and approximately 2,200 beds. The rationale was both clinical and operational: a unified organization could expand services, make the two academic affiliations complementary, improve access for a larger population and seek efficiencies across departments and facilities. The combination was designed to strengthen academic medicine, coordinate complex clinical services, and create a larger nonprofit health system while maintaining the hospitals' respective relationships with Cornell and Columbia. The resulting organization operated two principal academic medical centers: NewYork-Presbyterian Hospital/Weill Cornell Medical Center and NewYork-Presbyterian Hospital/Columbia University Medical Center, now commonly styled NewYork-Presbyterian/Weill Cornell Medical Center and NewYork-Presbyterian/Columbia University Irving Medical Center.\n\nNewYork-Presbyterian has also used communications to explain advanced medicine. In 2016, \"Unmasking a Killer\" used animation and visual metaphor to explain cancer immunotherapy and the work of specialists associated with Columbia and Weill Cornell. In 2024, the system announced \"For Every Future,\" a major philanthropic initiative focused on facilities, technology and the recruitment and development of physicians.", "milestones": [ { "year": 1771, "title": "New York Hospital is founded", "summary": "New York Hospital is established in New York City and becomes one of the earliest hospitals in the United States.", "sourceUrl": "https://www.nyp.org/about" }, { "year": 1868, "title": "The Presbyterian Hospital is founded", "summary": "The Presbyterian Hospital is established in New York City and later develops its academic relationship with Columbia University.", "sourceUrl": "https://www.nyp.org/about" }, { "year": 1998, "title": "New York Hospital and The Presbyterian Hospital merge", "summary": "The two historic hospitals combine to create NewYork-Presbyterian Hospital.", "sourceUrl": "https://www.nyp.org/about" }, { "year": 2003, "title": "Morgan Stanley Children’s Hospital opens under its current name", "summary": "Philanthropic support leads to the naming and development of NewYork-Presbyterian Morgan Stanley Children's Hospital.", "sourceUrl": "https://www.nyp.org/pediatrics" }, { "year": 2011, "title": "Steven J. Corwin becomes president and chief executive officer", "summary": "Steven J. Corwin assumes the health system's top executive role.", "sourceUrl": "https://www.nyp.org/about/leadership" }, { "year": 2020, "title": "COVID-19 response in New York City", "summary": "NewYork-Presbyterian expands critical-care operations and other services during the first major COVID-19 surge in New York City.", "sourceUrl": "https://www.nyp.org/covid19" }, { "year": 1997, "title": "Merger announced", "summary": "The New York Hospital and The Presbyterian Hospital announced plans to combine their assets and create NewYork-Presbyterian Hospital.", "sourceUrl": "https://www.nyp.org/about/history" }, { "year": 1998, "title": "NewYork-Presbyterian Hospital established", "summary": "The full-asset merger became effective on January 1, creating a major academic healthcare institution affiliated with Columbia and Weill Cornell.", "sourceUrl": "https://www.nyp.org/about/history" }, { "year": 2013, "title": "Lower Manhattan campus added", "summary": "New York Downtown Hospital joined the system and was renamed NewYork-Presbyterian/Lower Manhattan Hospital.", "sourceUrl": "https://www.nyp.org/news/ny-downtown-hospital-merges-with-nyp-hospital" }, { "year": 2016, "title": "Unmasking a Killer campaign recognized", "summary": "The immunotherapy advertising campaign won two Clio Health Awards for short-form film and animation technique.", "sourceUrl": "https://www.nyp.org/news/nyp-immunotherapy-ad-wins-clio-health-awards" }, { "year": 2021, "title": "Stay Amazing launched", "summary": "NewYork-Presbyterian introduced a new national brand platform centered on wellness, proactive care and patient stories.", "sourceUrl": "https://markets.businessinsider.com/news/stocks/newyork-presbyterian-launches-stay-amazing-national-brand-marketing-campaign-1030948563" }, { "year": 2022, "title": "Stay Amazing commercial wins Emmy", "summary": "The campaign's commercial won the New York Emmy for best commercial.", "sourceUrl": "https://www.nyp.org/healthmatters/newyork-presbyterians-stay-amazing-commercial-wins-an-emmy-award" }, { "year": 2023, "title": "Quest laboratory transaction completed", "summary": "Quest Diagnostics completed the acquisition of selected laboratory-services assets from NewYork-Presbyterian.", "sourceUrl": "https://www.prnewswire.com/news-releases/quest-diagnostics-and-newyork-presbyterian-complete-laboratory-services-acquisition-301798839.html" }, { "year": 2024, "title": "For Every Future fundraising campaign announced", "summary": "The system publicized a multiyear campaign aimed at strengthening its physician workforce, technology and facilities.", "sourceUrl": "https://www.beckershospitalreview.com/digital-marketing/newyork-presbyterian-launches-2b-campaign/" } ], "products": [ { "name": "NewYork-Presbyterian/Weill Cornell Medical Center", "category": "Academic medical center", "description": "The Weill Cornell campus is NewYork-Presbyterian's principal academic medical center on Manhattan's Upper East Side. It provides complex inpatient and outpatient services and works closely with Weill Cornell Medicine in physician education, residency training, research, and specialty care. Its clinical scope includes cardiovascular medicine, cancer, transplantation, neurosciences, surgery, women's health, and other tertiary and quaternary services.", "launchedYear": 1998, "status": "active" }, { "name": "NewYork-Presbyterian/Columbia University Irving Medical Center", "category": "Academic medical center", "description": "The Columbia campus in northern Manhattan is the system's other principal academic medical center. It is affiliated with Columbia University Vagelos College of Physicians and Surgeons and supports advanced clinical care, medical education, and research. The campus includes major programs in cancer, cardiovascular medicine, neurosciences, transplantation, women's health, emergency care, and other complex specialties.", "launchedYear": 1998, "status": "active" }, { "name": "NewYork-Presbyterian Morgan Stanley Children’s Hospital", "category": "Children’s hospital", "description": "Located at the Columbia University Irving Medical Center campus, Morgan Stanley Children's Hospital provides pediatric and maternal-fetal services ranging from routine pediatric treatment to highly complex surgery and critical care. It is part of NewYork-Presbyterian's broader pediatric network and benefits from its academic affiliation with Columbia.", "launchedYear": 2003, "status": "active" }, { "name": "NewYork-Presbyterian Komansky Children’s Hospital", "category": "Children’s hospital", "description": "Komansky Children's Hospital is the pediatric hospital associated with the Weill Cornell campus. It provides inpatient, outpatient, emergency, surgical, and specialty pediatric services, with access to the wider academic and clinical resources of Weill Cornell Medicine and NewYork-Presbyterian.", "launchedYear": null, "status": "active" }, { "name": "NewYork-Presbyterian Westchester", "category": "Regional hospital", "description": "NewYork-Presbyterian Westchester extends the system's services north of Manhattan and provides hospital and outpatient care for communities in the surrounding region. It connects local services with the specialist resources and referral network of the larger NewYork-Presbyterian system.", "launchedYear": null, "status": "active" }, { "name": "Hospital and acute care", "category": "Hospital services", "description": "NewYork-Presbyterian provides emergency, inpatient and intensive care through hospitals and campuses serving New York communities and referred patients. Care spans general medicine, surgery and highly specialized tertiary and quaternary services.", "launchedYear": 1998, "status": "active" }, { "name": "Cancer and immunotherapy care", "category": "Specialty medicine", "description": "Cancer services combine diagnosis, surgery, radiation, medical oncology, clinical research and advanced treatments such as immunotherapy, drawing on physicians and researchers connected with Columbia and Weill Cornell.", "launchedYear": null, "status": "active" }, { "name": "Heart, vascular and transplant services", "category": "Specialty medicine", "description": "The system provides cardiovascular, vascular and organ-transplant care, including complex evaluation, surgery, medical treatment and post-treatment follow-up. These services have also featured in NewYork-Presbyterian's patient-story advertising.", "launchedYear": null, "status": "active" }, { "name": "Primary, specialty and ambulatory care", "category": "Outpatient care", "description": "Clinics, medical groups and ambulatory centers provide primary care, specialty consultations, procedures and follow-up outside the traditional inpatient setting. The system has invested in facilities such as the David H. Koch Center.", "launchedYear": null, "status": "active" }, { "name": "Virtual care", "category": "Digital health", "description": "Digital offerings include virtual urgent care and video visits, allowing patients to obtain selected consultations and care remotely through NewYork-Presbyterian's clinical network.", "launchedYear": null, "status": "active" } ], "campaigns": [ { "year": 2010, "name": "Amazing Things Are Happening Here", "markets": [ "New York City", "United States" ], "summary": "A documentary-style platform used real patients to recount difficult illnesses and unusual or life-changing treatments, linking their experiences to the NewYork-Presbyterian physicians who cared for them. The campaign was designed to differentiate the system from heavily spending academic-hospital competitors and make advanced care emotionally accessible. Trade coverage reported a 40 percent increase in web visits and nearly doubled brand awareness after the campaign, based on the campaign's cited benchmarking research.", "outcome": "Trade coverage reported a 40 percent increase in web visits and nearly doubled brand awareness after the campaign, based on the campaign’s cited benchmarking research.", "sourceUrl": "https://www.healthleadersmedia.com/strategy/documentary-style-hospital-campaign-surpasses-deep-pocket-competitors?page=0%2C1" }, { "year": 2016, "name": "Unmasking a Killer", "markets": [ "United States" ], "summary": "Created with Seiden Advertising and illustrator Noma Bar, this animated campaign used visual metaphor to explain cancer and immunotherapy to a general audience while highlighting NewYork-Presbyterian’s research and clinical capabilities.\n\nCreated with Seiden Advertising and illustrator Noma Bar, this animated campaign used visual metaphor to explain cancer and immunotherapy to a general audience while highlighting NewYork-Presbyterian's research and clinical capabilities. The campaign won two 2016 Clio Health Awards, including recognition for short-form film and animation technique.", "outcome": "The campaign won two 2016 Clio Health Awards, including recognition for short-form film and animation technique.", "sourceUrl": "https://www.nyp.org/news/nyp-immunotherapy-ad-wins-clio-health-awards" }, { "year": 2021, "name": "Stay Amazing", "markets": [ "New York City", "United States" ], "summary": "Launched with Havas New York, Stay Amazing presented NewYork-Presbyterian as a continuing wellness partner and encouraged people to take an active role in their health. Media included television, radio, newspapers, social platforms and online outlets, with real patient stories at the center of the creative approach. The campaign continued with additional patient-story advertisements, including spots released around the U.S. Open in 2022.", "outcome": "The campaign continued with additional patient-story advertisements, including spots released around the U.S. Open in 2022.", "sourceUrl": "https://markets.businessinsider.com/news/stocks/newyork-presbyterian-launches-stay-amazing-national-brand-marketing-campaign-1030948563" }, { "year": 2022, "name": "Stay Amazing patient-story series", "markets": [ "New York City", "United States" ], "summary": "A later group of Stay Amazing films followed New Yorkers before illness, through treatment and after recovery. Featured narratives included a firefighter who received a heart transplant, a softball player treated for scoliosis and a child whose symptoms led to a cardiac diagnosis. The campaign's television commercial won the New York Emmy for best commercial in 2022.", "outcome": "The campaign’s television commercial won the New York Emmy for best commercial in 2022.", "sourceUrl": "https://musebyclios.com/advertising/new-york-presbyterian-tells-more-real-patient-stories-in-stay-amazing-campaign/" }, { "year": 2024, "name": "For Every Future", "markets": [ "New York City", "New York State" ], "summary": "A philanthropic campaign focused on expanding the physician workforce, advancing technology and developing clinical and ambulatory facilities, including projects connected to NewYork-Presbyterian and Columbia University Irving Medical Center. The supplied reporting describes a fundraising objective and a target completion date but does not establish the final amount raised.", "outcome": "The supplied reporting describes a fundraising objective and a target completion date but does not establish the final amount raised.", "sourceUrl": "https://www.beckershospitalreview.com/digital-marketing/newyork-presbyterian-launches-2b-campaign/" } ], "scandals": [], "decisions": [ { "year": 1998, "type": "mna", "title": "Merger of New York Hospital and The Presbyterian Hospital", "context": "Both predecessor hospitals were major New York academic medical institutions with complementary university relationships and overlapping needs for coordinated tertiary care. The New York Hospital and The Presbyterian Hospital sought to combine two academic healthcare institutions and broaden their clinical and operational capabilities.", "action": "The institutions combined their operations under the NewYork-Presbyterian name while retaining the Columbia and Weill Cornell academic affiliations. The organizations completed a full-asset merger and formed NewYork-Presbyterian Hospital.", "aftermath": "The merger created a large nonprofit academic health system with two principal Manhattan medical-center campuses and a broader regional clinical network. The new organization became a major integrated academic health center affiliated with both Columbia and Weill Cornell.", "financials": null, "competitorReactions": [], "sourceUrl": "https://www.nyp.org/about" }, { "year": 2020, "type": "strategy", "title": "Expansion and reconfiguration of pandemic capacity", "context": "New York City experienced a rapid increase in COVID-19 hospitalizations during the first wave of the pandemic.", "action": "NewYork-Presbyterian expanded intensive-care and inpatient capacity, implemented infection-control measures, and increased the use of telemedicine and remote-care tools.", "aftermath": "The system continued to operate as a major regional provider for COVID-19 treatment while adapting routine and elective care to changing public-health conditions.", "financials": null, "competitorReactions": [], "sourceUrl": "https://www.nyp.org/covid19" }, { "year": 2013, "type": "mna", "title": "New York Downtown Hospital joins the system", "context": "Lower Manhattan required a local acute-care hospital, and New York Downtown Hospital had faced operational and reimbursement pressures before the transaction.", "action": "NewYork-Presbyterian completed the merger, adding the 180-bed facility as NewYork-Presbyterian/Lower Manhattan Hospital.", "aftermath": "The system gained a sixth campus and retained an acute-care presence south of 14th Street.", "financials": null, "competitorReactions": [], "sourceUrl": "https://www.nyp.org/news/ny-downtown-hospital-merges-with-nyp-hospital" }, { "year": 2021, "type": "strategy", "title": "Shift toward wellness-partner positioning", "context": "After the COVID-19 public-health crisis, NewYork-Presbyterian sought to encourage proactive health management and refresh a brand platform that had been in place for more than a decade.", "action": "The system launched Stay Amazing, emphasizing wellness, prevention and continuing patient relationships alongside advanced medical care.", "aftermath": "The platform expanded into documentary-style patient stories and earned a New York Emmy for best commercial in 2022.", "financials": null, "competitorReactions": [], "sourceUrl": "https://markets.businessinsider.com/news/stocks/newyork-presbyterian-launches-stay-amazing-national-brand-marketing-campaign-1030948563" }, { "year": 2023, "type": "mna", "title": "Selected laboratory assets transferred to Quest Diagnostics", "context": "The organizations sought to combine hospital laboratory capabilities with Quest's broader testing infrastructure and patient-service network.", "action": "Quest Diagnostics completed its acquisition of selected assets of NewYork-Presbyterian's laboratory-services business while NewYork-Presbyterian continued to own and operate its laboratories.", "aftermath": "The collaboration was intended to improve testing access and affordability; the transaction's financial terms were not disclosed.", "financials": null, "competitorReactions": [], "sourceUrl": "https://www.prnewswire.com/news-releases/quest-diagnostics-and-newyork-presbyterian-complete-laboratory-services-acquisition-301798839.html" }, { "year": 2024, "type": "strategy", "title": "For Every Future investment and fundraising initiative", "context": "The system identified workforce, technology and facility capacity as priorities for future clinical and academic development.", "action": "NewYork-Presbyterian announced a multiyear fundraising campaign supporting physicians, technology and clinical spaces.", "aftermath": "The supplied sources do not document the campaign's final fundraising outcome.", "financials": null, "competitorReactions": [], "sourceUrl": "https://www.beckershospitalreview.com/digital-marketing/newyork-presbyterian-launches-2b-campaign/" } ], "sources": [ { "title": "NewYork-Presbyterian official website", "url": "https://www.nyp.org/about" }, { "title": "NewYork-Presbyterian leadership", "url": "https://www.nyp.org/about/leadership" }, { "title": "NewYork-Presbyterian COVID-19 information", "url": "https://www.nyp.org/covid19" }, { "title": "NewYork-Presbyterian pediatrics", "url": "https://www.nyp.org/pediatrics" }, { "title": "NewYork-Presbyterian Hospital — Wikipedia", "url": "https://en.wikipedia.org/wiki/NewYork%E2%80%93Presbyterian_Hospital" }, { "title": "History of NewYork-Presbyterian", "url": "https://www.nyp.org/about/history" }, { "title": "NewYork-Presbyterian Launches Stay Amazing Campaign", "url": "https://markets.businessinsider.com/news/stocks/newyork-presbyterian-launches-stay-amazing-national-brand-marketing-campaign-1030948563" }, { "title": "Stay Amazing Commercial Wins a New York Emmy", "url": "https://www.nyp.org/healthmatters/newyork-presbyterians-stay-amazing-commercial-wins-an-emmy-award" }, { "title": "New York Downtown Hospital Merges with NewYork-Presbyterian", "url": "https://www.nyp.org/news/ny-downtown-hospital-merges-with-nyp-hospital" }, { "title": "Quest Diagnostics and NewYork-Presbyterian Complete Laboratory Services Acquisition", "url": "https://www.prnewswire.com/news-releases/quest-diagnostics-and-newyork-presbyterian-complete-laboratory-services-acquisition-301798839.html" }, { "title": "Unmasking a Killer Wins Clio Health Awards", "url": "https://www.nyp.org/news/nyp-immunotherapy-ad-wins-clio-health-awards" }, { "title": "https://www.nyp.org", "url": "https://www.nyp.org" } ], "needsReview": true }, "sources": [ { "title": "NewYork-Presbyterian official website", "url": "https://www.nyp.org/about" }, { "title": "NewYork-Presbyterian leadership", "url": "https://www.nyp.org/about/leadership" }, { "title": "NewYork-Presbyterian COVID-19 information", "url": "https://www.nyp.org/covid19" }, { "title": "NewYork-Presbyterian pediatrics", "url": "https://www.nyp.org/pediatrics" }, { "title": "NewYork-Presbyterian Hospital — Wikipedia", "url": "https://en.wikipedia.org/wiki/NewYork%E2%80%93Presbyterian_Hospital" }, { "title": "History of NewYork-Presbyterian", "url": "https://www.nyp.org/about/history" }, { "title": "NewYork-Presbyterian Launches Stay Amazing Campaign", "url": "https://markets.businessinsider.com/news/stocks/newyork-presbyterian-launches-stay-amazing-national-brand-marketing-campaign-1030948563" }, { "title": "Stay Amazing Commercial Wins a New York Emmy", "url": "https://www.nyp.org/healthmatters/newyork-presbyterians-stay-amazing-commercial-wins-an-emmy-award" }, { "title": "New York Downtown Hospital Merges with NewYork-Presbyterian", "url": "https://www.nyp.org/news/ny-downtown-hospital-merges-with-nyp-hospital" }, { "title": "Quest Diagnostics and NewYork-Presbyterian Complete Laboratory Services Acquisition", "url": "https://www.prnewswire.com/news-releases/quest-diagnostics-and-newyork-presbyterian-complete-laboratory-services-acquisition-301798839.html" }, { "title": "Unmasking a Killer Wins Clio Health Awards", "url": "https://www.nyp.org/news/nyp-immunotherapy-ad-wins-clio-health-awards" }, { "title": 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