{ "schemaVersion": "1.3.0", "language": "en", "slug": "kelkoo", "brandKey": "kelkoo", "canonicalName": "Kelkoo", "canonicalUrl": "https://worldbrand.ai/brand-wiki/kelkoo", "jsonUrl": "https://worldbrand.ai/brand-wiki/kelkoo/json", "markdownUrl": "https://worldbrand.ai/brand-wiki/kelkoo/md", "name": "Kelkoo", "oneLiner": "Kelkoo Group is a European shopping-comparison and ecommerce advertising platform.", "summary": "Kelkoo is a European shopping-comparison and ecommerce advertising business that originated in France in 1999. Its core service helps consumers compare products, prices, retailers, and purchasing options across online stores, while giving merchants and publishers a performance-based channel for presenting product offers to shoppers. The business developed during the early expansion of European electronic commerce, when fragmented national retail markets created demand for services that could aggregate product information and make online purchasing easier to evaluate.\n\nThe company was founded by Pierre Chappaz, Jérôme Mercier, and Mauricio Lopez, with early financing from Banexi Ventures and Innovacom. Its initial expansion relied heavily on consolidation. In 2000, Kelkoo combined with Spanish comparison service Dondecomprar.com and British competitor ShopGenie, followed later that year by a merger with Norway-based Zoomit.com. These transactions brought together businesses with geographic reach and technology in several European markets. Zoomit shareholders received shares representing approximately one-third of the enlarged company, making Zoomit a particularly significant component of the combined organization. Following the mergers, the original businesses were integrated under the Kelkoo identity and the enlarged group was associated with executives and founders including Per Siljubergsåsen, William Klippgen, Philip Wilkinson, and Jorge Garcia.\n\nKelkoo expanded beyond a direct consumer website through partnerships and distribution arrangements. In 2003 it partnered with the European arm of Microsoft's MSN to provide shopping listings. In 2004 it announced a similar relationship with Ask.com, then known as Ask Jeeves. The company also developed partner-site and affiliate arrangements, allowing external websites and browser-oriented shopping tools to use data from its product database. Under this model, partner services could generate qualified shopping clicks and share in the resulting revenue. Search-engine optimization, partner distribution, merchant listings, and advertising relationships were central elements of its customer-acquisition and monetization strategy.\n\nYahoo acquired Kelkoo on 26 March 2004 for €450 million. Yahoo presented the transaction as a way to improve advertisers' ability to target individual products and to strengthen its commercial-search capabilities. Kelkoo subsequently operated within Yahoo's broader internet portfolio until Yahoo sold it in November 2008 to Jamplant Ltd, a British private equity firm. Richard Stables became chief executive of Kelkoo Group in 2009.\n\nThe business continued to develop its international footprint. It launched a Brazilian site in 2012 after choosing Brazil as an expansion market over India and China. By the time described in the group's reference history, Kelkoo operated across 22 countries, with offices in London, Paris, Grenoble, Vilnius, Oslo, and Milan. Its activities combined comparison shopping, product-feed distribution, ecommerce advertising, affiliate services, and application programming interfaces for partners that wanted to incorporate shopping data into their own products.\n\nA major later turning point came in October 2016, when Kelkoo acquired LeGuide group, a French price-comparison company described in the reference material as a market leader in France. The combination brought together two established European comparison businesses and led to the use of the Kelkoo Group branding. The enlarged organization presented itself as a leading European shopping-comparison platform with a broader merchant network, consumer audience, and geographic reach. Kelkoo's current operating identity is therefore the result of successive mergers, ownership changes, international expansion, and the integration of LeGuide rather than solely the original French startup.\n\nKelkoo Group is a European price-comparison and ecommerce advertising company whose roots extend back to Kelkoo, a French internet start-up founded in 1999. The business was created to help online shoppers compare products and prices across merchants, while giving retailers and advertisers a performance-oriented channel for presenting products to consumers. Its model combines comparison-shopping websites, product and merchant data, traffic-generation partnerships, and advertising or affiliate monetization.\n\nKelkoo was founded by Pierre Chappaz, Jérôme Mercier, and Mauricio Lopez. The company expanded rapidly during the early European internet-commerce period. In 2000 it combined with three other comparison-shopping businesses: Spain-based Dondecomprar.com, United Kingdom-based ShopGenie, and Norway-based Zoomit.com. The transactions broadened Kelkoo's geographic reach and brought together management and entrepreneurial teams from several national markets. Zoomit's shareholders received shares equivalent to approximately one-third of the enlarged Kelkoo, making Zoomit a particularly significant part of the combined company.\n\nThe company developed a partnership-led distribution model alongside its own consumer websites. It supplied shopping listings to external internet properties, including Microsoft's European MSN operation and Ask.com. Kelkoo also offered an application programming interface and data services that enabled other comparison sites and shopping tools to use product information from its database. Under this arrangement, partner sites could receive affiliate commissions for qualified clicks, while Kelkoo expanded the reach of its merchant and product catalogues beyond its own websites. The company reported profitability from the fourth quarter of 2002 and relied substantially on search-engine optimization, partner distribution, and performance marketing to attract shoppers.\n\nYahoo acquired Kelkoo on 26 March 2004 for €450 million. Yahoo presented the transaction as a way to strengthen product-level targeting for advertisers and to add comparison-shopping capabilities to its broader internet business. Yahoo later sold Kelkoo in November 2008 to Jamplant Ltd, a British private-equity firm. Kelkoo subsequently continued as an independent comparison-shopping and ecommerce advertising business rather than remaining part of Yahoo's corporate structure.\n\nIn October 2016, Kelkoo acquired LeGuide Group, a major French price-comparison company. The combined business adopted the Kelkoo Group name, reflecting the integration of the two established comparison-shopping operations. The transaction reinforced the company's position in European shopping comparison and connected Kelkoo's international footprint with LeGuide's market presence and technology. The group has operated across 22 countries, with offices reported in London, Paris, Grenoble, Vilnius, Oslo, and Milan. Brazil was added as a market in 2012, after the company selected it for expansion instead of initially entering India or China.\n\nKelkoo Group's core role is to connect consumers, merchants, publishers, and advertisers. Retailers can use its comparison properties and advertising products to expose offers to shoppers who are already evaluating products, while publishers and partner sites can use Kelkoo data and feeds to provide shopping functionality. The company therefore occupies a position between consumer internet, retail media, affiliate marketing, and ecommerce infrastructure. Its principal offering is not a physical product but a network of comparison services, merchant listings, product data, traffic acquisition, and advertising tools. Richard Stables became chief executive in 2009. The group remains associated with the broader European shopping-comparison market and with the brands and assets assembled through the earlier mergers and the LeGuide acquisition.", "aliases": [ "Kelkoo Group", "Kelkoo集团" ], "entityType": "corporate_brand", "l1Slug": "other", "l1": "Other", "l2Slug": "catch-all", "l2": "Catch-all", "l3Slug": "general-companies", "l3": "General Companies", "l4Slug": "companies-general", "l4": "Companies (General)", "country": "United Kingdom", "headquarters": "London, United Kingdom", "operatingMarkets": [ "Austria", "Belgium", "Brazil", "Czech Republic", "Denmark", "Finland", "France", "Germany", "Ireland", "Italy", "Luxembourg", "Mexico" ], "foundedYear": 1999, "founder": "Pierre Chappaz · Jérôme Mercier · Mauricio Lopez", "website": "http://www.kelkoo.fr", "websiteHost": "kelkoo.fr", "parentCompany": null, "owner": "Jamplant Ltd", "groupOrHouse": "Kelkoo Group", "listedStatus": "private", "ticker": null, "status": "active", "enrichmentStatus": "rich_ok", "typicalProducts": [ "Online price comparison", "Shopping comparison listings", "Ecommerce advertising", "Affiliate and partner shopping services", "Product-data API services", "Product and merchant listings", "Affiliate shopping traffic", "Shopping-data feeds", "Comparison-shopping API services" ], "flagshipOfferings": [ "Kelkoo comparison-shopping websites", "Merchant product listings", "Kelkoo product-data and API services", "Ecommerce advertising and qualified-click solutions", "Kelkoo ecommerce advertising platform", "LeGuide comparison-shopping properties" ], "positioning": "A European shopping-comparison and ecommerce advertising network that helps consumers evaluate merchant offers and helps retailers, advertisers, publishers, and affiliate partners generate qualified shopping traffic.", "wikiPathKey": "Kelkoo_Group", "wikiTitle": "Kelkoo Group", "wikidataId": "Q1639237", "sameAs": [ "http://www.kelkoo.fr", "https://en.wikipedia.org/wiki/Kelkoo_Group", "https://www.wikidata.org/wiki/Q1639237" ], "claimStatus": "unverified", "updatedAt": "2026-10-16T20:16:05.480Z", "generatedAt": "2026-08-22T14:27:09.702Z", "executives": [ { "name": "Richard Stables", "title": "Chief Executive Officer", "isCurrent": false, "startYear": 2009, "endYear": null }, { "name": "Jorge Garcia", "title": "Executive associated with the enlarged Kelkoo", "isCurrent": false, "startYear": 2000, "endYear": null }, { "name": "Per Siljubergsåsen", "title": "Executive associated with the enlarged Kelkoo", "isCurrent": false, "startYear": 2000, "endYear": null }, { "name": "Philip Wilkinson", "title": "Founder of ShopGenie and executive associated with the enlarged Kelkoo", "isCurrent": false, "startYear": 2000, "endYear": null }, { "name": "William Klippgen", "title": "Executive associated with the enlarged Kelkoo", "isCurrent": false, "startYear": 2000, "endYear": null }, { "name": "Jérôme Mercier", "title": "Co-founder", "isCurrent": false, "startYear": 1999, "endYear": null }, { "name": "Mauricio Lopez", "title": "Co-founder", "isCurrent": false, "startYear": 1999, "endYear": null }, { "name": "Pierre Chappaz", "title": "Co-founder", "isCurrent": false, "startYear": 1999, "endYear": null } ], "news": [ { "headline": "Kelkoo acquires LeGuide Group and adopts Kelkoo Group branding", "year": 2016, "summary": "Kelkoo announced the acquisition of LeGuide Group in October 2016. The combined business used the Kelkoo Group name and strengthened its European comparison-shopping position.", "tags": [ "mna", "leadership_change" ], "isScandal": false, "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "headline": "Kelkoo launches in Brazil", "year": 2012, "summary": "Kelkoo entered Brazil as part of its international expansion, selecting the market instead of India or China at that stage.", "tags": [ "product_launch", "other" ], "isScandal": false, "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "headline": "Yahoo sells Kelkoo to Jamplant", "year": 2008, "summary": "Yahoo sold Kelkoo to British private-equity firm Jamplant Ltd in November 2008.", "tags": [ "mna" ], "isScandal": false, "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "headline": "Yahoo acquires Kelkoo", "year": 2004, "summary": "Yahoo acquired Kelkoo as part of an effort to improve product-level commercial targeting and strengthen its online advertising and shopping capabilities.", "tags": [ "mna" ], "isScandal": false, "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "headline": "Kelkoo partners with Ask.com", "year": 2004, "summary": "Kelkoo announced a shopping-listings partnership with Ask.com, then known as Ask Jeeves, following its earlier MSN relationship.", "tags": [ "other" ], "isScandal": false, "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "headline": "Kelkoo partners with Microsoft MSN", "year": 2003, "summary": "Kelkoo entered a partnership with Microsoft's European MSN operation to provide shopping listings and comparison content.", "tags": [ "other" ], "isScandal": false, "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "headline": "Kelkoo merges with Dondecomprar.com and ShopGenie", "year": 2000, "summary": "Kelkoo combined with Spanish comparison-shopping company Dondecomprar.com and United Kingdom competitor ShopGenie during April 2000, extending its European operating footprint.", "tags": [ "mna" ], "isScandal": false, "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "headline": "Kelkoo combines with Zoomit.com", "year": 2000, "summary": "Kelkoo merged with Norway-based Zoomit.com in September 2000 in a share-based transaction that made Zoomit a major component of the enlarged company.", "tags": [ "mna" ], "isScandal": false, "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" } ], "encyclopedia": { "history": "Kelkoo was established in France in 1999 by Pierre Chappaz, Jérôme Mercier, and Mauricio Lopez. Banexi Ventures and Innovacom provided approximately $3 million in initial funding. The company entered a market in which consumers were beginning to purchase online but still faced difficulty comparing offers across separate national retail websites. Kelkoo's concept was to aggregate merchant product information and present comparable listings, helping shoppers evaluate prices and directing them to participating retailers.\n\nThe company pursued rapid European expansion through mergers. In April 2000 it combined with Dondecomprar.com, a Spanish service, and ShopGenie, a United Kingdom competitor. In September 2000 it merged with Zoomit.com, a Norwegian comparison service. The Zoomit transaction was conducted through the issuance of Kelkoo shares to Zoomit's shareholders, who received roughly one-third of the enlarged company's equity. These combinations created a broader European operation and brought together the founders and management of several previously independent comparison businesses.\n\nKelkoo's commercial model included direct consumer traffic, search-engine optimization, merchant listings, advertising, affiliate referrals, and data distribution. It also supplied shopping information through an API web service, enabling other comparison websites and shopping tools to use product data from its database. External partners could earn commissions from qualified clicks generated through their services. The company reported profitability from the fourth quarter of 2002, according to the reference history.\n\nDistribution partnerships helped Kelkoo reach users beyond its own websites. In June 2003 it partnered with Microsoft's European MSN operation to provide shopping listings. In June 2004 it announced a comparable arrangement with Ask.com, then operating under the Ask Jeeves name. These agreements reflected the growing importance of integrating product discovery into major web portals and search destinations.\n\nYahoo acquired Kelkoo on 26 March 2004 for €450 million. Yahoo said the acquisition would help advertisers target individual products more effectively. Kelkoo therefore became part of a larger internet company at a time when shopping search, product feeds, and online advertising were converging. In November 2008 Yahoo sold Kelkoo to Jamplant Ltd, a British private equity firm. Richard Stables became chief executive officer in 2009.\n\nAfter the ownership transition, Kelkoo maintained its European orientation while extending its geographic presence. The company launched a Brazilian website in 2012. Its stated operating footprint later covered 22 countries in Europe, North America, and Latin America, supported by offices in London, Paris, Grenoble, Vilnius, Oslo, and Milan. The business served consumers directly while also operating as an infrastructure and traffic source for merchants, publishers, affiliate sites, and other shopping applications.\n\nIn October 2016 Kelkoo acquired LeGuide Group, a major French price-comparison business. The transaction joined two established players and prompted the group to update its branding to Kelkoo Group. The combined company described the deal as creating a leading European shopping-comparison position, with expanded market coverage and a larger network of merchant and publisher relationships. Kelkoo Group's development thus reflects a sequence of startup formation, cross-border consolidation, portal partnerships, acquisition by Yahoo, private-equity ownership, international expansion, and renewed scale through the LeGuide transaction.\n\nKelkoo began in France in 1999 as a comparison-shopping start-up founded by Pierre Chappaz, Jérôme Mercier, and Mauricio Lopez. Its initial purpose was to aggregate online product offers so consumers could compare prices and merchants more efficiently. The company received early backing from Banexi Ventures and Innovacom and expanded during the formative period of European ecommerce.\n\nA major stage of development came in 2000, when Kelkoo joined with Dondecomprar.com of Spain, ShopGenie of the United Kingdom, and Zoomit.com of Norway. The combinations transformed Kelkoo from a national start-up into a multinational European service. The enlarged organization included entrepreneurial and management talent from the acquired businesses, including Per Siljubergsåsen, William Klippgen, Philip Wilkinson, and Jorge Garcia. The Zoomit transaction was structured through shares representing roughly one-third of Kelkoo's total equity, giving Zoomit substantial weight in the new group.\n\nKelkoo's business was based on more than a consumer website. It built a product and merchant database that could be distributed through partnerships and technical integrations. In 2003 it partnered with Microsoft's European MSN operation to provide shopping listings. In 2004 it announced a similar relationship with Ask.com. Kelkoo also made its data available through an API web service, allowing comparison websites and shopping tools to use its content. Partner sites could earn affiliate commissions on qualified clicks, creating a shared-revenue distribution model. Search-engine optimization and partner websites were important parts of the company's customer-acquisition strategy. The company reported that it had reached profitability in the fourth quarter of 2002.\n\nYahoo acquired Kelkoo on 26 March 2004 for €450 million. Yahoo's stated rationale was connected to product-level advertising and the ability to give advertisers more targeted access to shoppers interested in particular products. Kelkoo therefore became part of a large internet platform during a period when search, shopping discovery, and online advertising were increasingly converging. Yahoo sold the business in November 2008 to Jamplant Ltd, a British private-equity firm, returning Kelkoo to independent ownership.\n\nAfter the Yahoo period, Kelkoo continued to develop as a pan-European ecommerce advertising and price-comparison business. It expanded its country coverage and launched a Brazilian website in 2012. The company later pursued scale through acquisition. In October 2016 it acquired LeGuide Group, described as a leading French price-comparison business. The combination brought together two established comparison-shopping operations and led to the Kelkoo Group branding. The enlarged group presented itself as a European leader in shopping comparison, with operations across 22 countries and offices in London, Paris, Grenoble, Vilnius, Oslo, and Milan.\n\nThe group’s business model connects online retailers and advertisers with consumers who are actively researching purchases. Product listings, comparison pages, advertising placements, feeds, APIs, and affiliate arrangements allow Kelkoo to monetize shopping intent through qualified traffic. The model also supports third-party publishers that want to add product-comparison functionality without independently maintaining the same breadth of merchant data. Richard Stables became chief executive in 2009. Kelkoo Group is privately held and remains associated with the European comparison-shopping and ecommerce advertising sector.", "milestones": [ { "year": 1999, "title": "Kelkoo is founded in France", "summary": "Pierre Chappaz, Jérôme Mercier, and Mauricio Lopez establish Kelkoo as a European online price-comparison business.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2000, "title": "Kelkoo consolidates European comparison services", "summary": "Kelkoo combines with Dondecomprar.com, ShopGenie, and Zoomit.com, substantially expanding its geographic and technological base.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2002, "title": "Profitability reported", "summary": "Kelkoo reached profitability in the fourth quarter of 2002, according to the company history summarized in the reference material.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2003, "title": "MSN shopping partnership", "summary": "Kelkoo partners with Microsoft's European MSN operation to provide shopping listings.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2004, "title": "Yahoo acquires Kelkoo", "summary": "Yahoo bought Kelkoo for €450 million, adding comparison-shopping and product-targeting capabilities to its internet business.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2008, "title": "Kelkoo is sold to Jamplant", "summary": "Yahoo divests Kelkoo to British private equity firm Jamplant Ltd.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2009, "title": "Richard Stables becomes CEO", "summary": "Richard Stables takes the chief executive role at Kelkoo Group.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2012, "title": "Brazilian market launch", "summary": "Kelkoo launches a Brazilian website as part of its international market expansion.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2016, "title": "LeGuide acquisition and Kelkoo Group rebranding", "summary": "Kelkoo acquires LeGuide Group and updates the combined company's branding to Kelkoo Group.\n\nKelkoo acquired LeGuide Group and updated its branding to Kelkoo Group, combining two established European comparison-shopping businesses.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2000, "title": "European comparison businesses combined", "summary": "Kelkoo merged with Dondecomprar.com, ShopGenie, and Zoomit.com, broadening its geographic coverage and consolidating several early comparison-shopping ventures.", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" } ], "products": [ { "name": "Kelkoo shopping comparison", "category": "Price comparison service", "description": "Kelkoo's central consumer service aggregates product offers from online retailers and presents them in a comparison environment. Users can review product descriptions, merchant offers, and relative prices before clicking through to a retailer. The service has historically operated across multiple national markets, adapting its listings and commercial relationships to local ecommerce conditions.", "launchedYear": 1999, "status": "active" }, { "name": "Merchant product listings", "category": "Ecommerce advertising", "description": "Merchant listings provide retailers with a way to distribute product information and commercial offers to consumers searching for specific goods. Kelkoo's platform links catalog and offer data with measurable shopping traffic, making the service relevant both to consumer discovery and to retailers seeking qualified visits. Monetization is associated with advertising and referral activity rather than a conventional physical retail model.", "launchedYear": null, "status": "active" }, { "name": "Kelkoo API web service", "category": "Product-data and affiliate technology", "description": "Kelkoo provides access to shopping data through an API-oriented web service. External comparison sites, shopping tools, and partner publishers can use product and offer information from Kelkoo's database in their own experiences. The partner model supports revenue sharing, with commissions associated with qualified clicks generated through participating services.", "launchedYear": null, "status": "active" }, { "name": "Kelkoo price-comparison websites", "category": "Online price comparison", "description": "Consumer-facing comparison services that organize product and merchant offers so shoppers can review prices and purchase options across multiple retailers. The sites form the public-facing foundation of Kelkoo's business and operate across a broad network of European and other international markets.", "launchedYear": 1999, "status": "active" }, { "name": "Kelkoo ecommerce advertising", "category": "Ecommerce advertising", "description": "Advertising and shopping-traffic products for retailers and merchants. The offering is designed to connect commercial product listings with users who are actively comparing purchases, allowing advertisers to acquire traffic through product-level discovery and performance-oriented placements.", "launchedYear": null, "status": "active" }, { "name": "Kelkoo API and data services", "category": "Shopping technology", "description": "An API-based service that makes Kelkoo product and merchant information available to external comparison websites, publishers, and shopping tools. The model lets partners add comparison functionality and share revenue with Kelkoo through qualified shopping clicks and affiliate arrangements.", "launchedYear": null, "status": "active" }, { "name": "LeGuide comparison properties", "category": "Online price comparison", "description": "Comparison-shopping assets associated with LeGuide Group and incorporated into Kelkoo Group following the 2016 acquisition. These properties strengthened the group's French and wider European market presence and added established comparison-shopping capabilities to the combined portfolio.", "launchedYear": 2016, "status": "active" } ], "campaigns": [], "scandals": [], "decisions": [ { "year": 2004, "type": "mna", "title": "Yahoo acquisition of Kelkoo", "context": "Yahoo sought stronger product-level shopping and advertising capabilities as online commerce and search advertising developed.", "action": "Yahoo acquired Kelkoo on 26 March 2004 for €450 million.", "aftermath": "Kelkoo operated within Yahoo's internet portfolio until Yahoo sold it to Jamplant in 2008.", "financials": { "metric": "Acquisition price", "before": null, "after": "€450 million", "period": "26 March 2004", "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, "competitorReactions": [], "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2012, "type": "strategy", "title": "Expansion into Brazil", "context": "Kelkoo evaluated international expansion opportunities beyond its established European markets.", "action": "The company launched a Brazilian website, selecting Brazil over India and China as the relevant expansion market at that time.", "aftermath": "Brazil became part of Kelkoo's stated international operating footprint.", "financials": null, "competitorReactions": [], "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2016, "type": "mna", "title": "Acquisition of LeGuide Group", "context": "Kelkoo pursued greater scale in European shopping comparison by combining with an established French market participant.", "action": "Kelkoo acquired LeGuide Group in October 2016 and adopted the Kelkoo Group branding for the combined organization.", "aftermath": "The transaction broadened the group's European comparison presence and was presented as creating a leading international shopping-comparison position.", "financials": null, "competitorReactions": [], "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2000, "type": "mna", "title": "Consolidate Dondecomprar.com, ShopGenie, and Zoomit", "context": "Kelkoo was competing in a fragmented European comparison-shopping market where local services provided country-specific merchant and product coverage.", "action": "The company merged with Dondecomprar.com, ShopGenie, and Zoomit.com, combining their operations, people, technology, and market reach.", "aftermath": "The enlarged Kelkoo became a substantially more international European comparison-shopping business.", "financials": null, "competitorReactions": [], "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "year": 2008, "type": "mna", "title": "Sale to Jamplant", "context": "Yahoo chose to divest Kelkoo after owning the business for several years.", "action": "Yahoo sold Kelkoo to British private-equity firm Jamplant Ltd in November 2008.", "aftermath": "Kelkoo continued as an independently owned comparison-shopping and ecommerce advertising company.", "financials": null, "competitorReactions": [], "sourceUrl": "https://en.wikipedia.org/wiki/Kelkoo_Group" } ], "sources": [ { "title": "Kelkoo Group", "url": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "title": "Kelkoo Group official website", "url": "https://www.kelkoogroup.com/" } ], "needsReview": true }, "sources": [ { "title": "Kelkoo Group", "url": "https://en.wikipedia.org/wiki/Kelkoo_Group" }, { "title": "Kelkoo Group official website", "url": "https://www.kelkoogroup.com/" } ], "jsonLd": [ { "@context": "https://schema.org", "@type": [ "Organization", "Brand" ], "@id": "https://worldbrand.ai/brand-wiki/kelkoo#entity", "name": "Kelkoo", "url": "https://worldbrand.ai/brand-wiki/kelkoo", "description": "Kelkoo Group is a European shopping-comparison and ecommerce advertising platform.", "sameAs": [ "http://www.kelkoo.fr", "https://en.wikipedia.org/wiki/Kelkoo_Group", "https://www.wikidata.org/wiki/Q1639237" ], "foundingDate": "1999", 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