{ "schemaVersion": "1.3.0", "language": "en", "slug": "herschel-supply", "brandKey": "herschelsupply", "canonicalName": "Herschel Supply", "canonicalUrl": "https://worldbrand.ai/brand-wiki/herschel-supply", "jsonUrl": "https://worldbrand.ai/brand-wiki/herschel-supply/json", "markdownUrl": "https://worldbrand.ai/brand-wiki/herschel-supply/md", "name": "Herschel Supply", "oneLiner": "Herschel is a Vancouver-based brand offering bags, travel goods, accessories, apparel, and other everyday products.", "summary": "Herschel Supply Co is a Canadian lifestyle and accessories brand founded in 2009 by brothers Lyndon and Jamie Cormack. The company is based in Vancouver, British Columbia, and became known internationally for giving the everyday backpack a distinctive heritage-inspired visual language. Its designs commonly combine practical storage with retro references such as synthetic-leather strap details, contrasting fabric panels, striped linings, and an old-style logo treatment. The brand name refers to Herschel, Saskatchewan, a small Canadian hamlet associated with the founders' family history, helping reinforce the company's emphasis on personal heritage and nostalgia.\n\nThe company initially built its identity around backpacks and other compact carry products aimed particularly at younger urban consumers. Its target audience has commonly been described as people in the 18-to-35 age range, including students, commuters, travelers, and style-conscious consumers seeking an alternative to highly technical outdoor equipment or formal luggage. Rather than presenting itself solely as a performance gear maker, Herschel positioned its products as accessible lifestyle objects that could move between school, work, travel, and leisure. This combination of recognizability, moderate functionality, and fashion-oriented styling helped the brand spread through independent retailers, department stores, specialty shops, and online channels.\n\nHerschel's product scope extends beyond its best-known backpacks. The range includes duffel bags, luggage and other travel bags, hats, and assorted accessories. The broader assortment allows the company to present a coordinated travel and everyday-carry system rather than a single-product label. Backpack silhouettes remain central to the brand's public identity, while travel and accessory categories provide additional ways for customers to use the brand across daily routines and trips.\n\nManufacturing has been carried out in China and Southeast Asia, while distribution has expanded well beyond Canada. The company opened its first Canadian retail store in Vancouver's Gastown district in 2018. It has also operated a global network of retail locations, with reported stores extending from Hong Kong to Dubai and Paris. This geographic reach, together with wholesale and digital distribution, has made Herschel recognizable in multiple international markets. Public descriptions of the brand have characterized it as a global cultural and retail phenomenon, particularly within fashion-conscious urban and youth markets.\n\nHerschel's enduring proposition is the meeting of utility and nostalgia. Its bags are designed for practical carrying, but their commercial appeal depends equally on consistent visual codes and an approachable lifestyle image. The brand therefore occupies a space between conventional luggage, outdoor equipment, and casual fashion accessories. Its heritage styling is not based on a long corporate history—the company itself was established in the twenty-first century—but on the deliberate recreation of familiar travel and mountaineering cues for contemporary consumers.\n\nHerschel Supply Co. is a Canadian consumer brand whose name comes from a small town in Saskatchewan where, according to the company, three generations of its family grew up. The brand says it is based in Vancouver, British Columbia, and draws inspiration from the oceans and mountains around the city. Its stated design approach is to combine style, quality, and purpose, with an outlook centered on travel and openness to different journeys.\n\nThe company’s current online assortment includes backpacks and daypacks, duffle bags, luggage accessories, apparel, and other lifestyle products. Examples shown on its US website include the Kaslo Daypack and Kaslo Backpack in its Tech Division, the Novel Duffle, and youth versions of its Heritage Backpack. The site also presents product capsules and collaborations, including a Herschel Supply Golf x Realtree offering. A product page describes a luggage belt made with recycled polyester webbing, while the homepage features color and material variations across its products.\n\nHerschel sells through its official online store, which provides US shopping, shipping, returns, and warranty information. The supplied material does not establish the company’s founding date, founders, current ownership, leadership, or the full extent of its international distribution. Its stated brand identity emphasizes classic design and travel-oriented use; the products shown span everyday carry, travel, and youth categories.\n\nHerschel Supply Co is a Canadian lifestyle and accessories brand founded in 2009 by brothers Lyndon and Jamie Cormack. The company is based in Vancouver, British Columbia, and became known internationally for giving the everyday backpack a distinctive heritage-inspired visual language. Its designs commonly combine practical storage with retro references such as synthetic-leather strap details, contrasting fabric panels, striped linings, and an old-style logo treatment. The brand name refers to Herschel, Saskatchewan, a small Canadian hamlet where, according to the company, three generations of the founders' family grew up, reinforcing an emphasis on personal heritage and nostalgia. The brand says it draws inspiration from the oceans and mountains around Vancouver and describes its design approach as combining style, quality, and purpose with a travel-oriented outlook.\n\nHerschel's product scope extends beyond its best-known backpacks. The range includes duffel bags, luggage and other travel bags, hats, apparel, and assorted accessories. Current online examples include the Kaslo Daypack and Kaslo Backpack in its Tech Division, the Novel Duffle, and youth versions of its Heritage Backpack, as well as a luggage belt made with recycled polyester webbing. The site also presents product capsules and collaborations, including a Herschel Supply Golf x Realtree offering, quilted products, Cloudform colors, Foundation colors, and weather-resistant APX camo. The broader assortment allows the company to present a coordinated travel and everyday-carry system rather than a single-product label. Backpack silhouettes remain central to the brand's public identity, while travel and accessory categories provide additional ways for customers to use the brand across daily routines and trips.\n\nManufacturing has been carried out in China and Southeast Asia, while distribution has expanded beyond Canada. The company opened its first Canadian retail store in Vancouver's Gastown district in 2018. It also operates a global retail network, with reported stores stretching from Hong Kong to Dubai and Paris; reference material has described the company as operating 44 retail locations worldwide. This geographic reach, combined with wholesale and digital distribution, has made Herschel known across multiple international markets. Public descriptions treat the brand as a global cultural and retail phenomenon, particularly in fashion-conscious urban and youth markets. Its direct-to-consumer store provides US shipping and return information, and one product page states that the company offers a limited lifetime warranty for its bags, accessories, drinkware, and luggage against material and manufacturing defects, subject to its warranty terms.\n\nHerschel's enduring proposition is a combination of utility and nostalgia. Its bags are designed for practical carrying, but their commercial appeal also depends on consistent visual codes and an approachable lifestyle image. The brand therefore sits between traditional luggage, outdoor equipment, and casual fashion accessories. Its retro styling is not based on a long corporate history—the company itself was founded in the 21st century—but on a deliberate reworking of familiar travel and mountaineering elements for contemporary consumers.", "aliases": [ "Herschel Supply Company", "Herschel", "Herschel Supply Co", "赫歇尔" ], "entityType": "product_brand", "l1Slug": "consumer-discretionary", "l1": "Consumer Discretionary", "l2Slug": "consumer-durables", "l2": "Consumer Durables & Apparel", "l3Slug": "textiles-apparel", "l3": "Textiles, Apparel & Luxury Goods", "l4Slug": "apparel-sportswear", "l4": "Apparel & Sportswear", "country": "Japan", "headquarters": "Vancouver, British Columbia, Canada", "operatingMarkets": [ "Canada", "United States", "Europe", "Asia", "Middle East", "Global retail and e-commerce markets", "Global" ], "foundedYear": 2009, "founder": "Lyndon Cormack and Jamie Cormack", "website": "https://herschelsupply.com", "websiteHost": "herschelsupply.com", "parentCompany": null, "owner": null, "groupOrHouse": null, "listedStatus": null, "ticker": null, "status": "unknown", "enrichmentStatus": "rich_ok", "typicalProducts": [ "Backpacks", "Duffel bags", "Luggage and travel bags", "Hats", "Everyday accessories", "Backpacks and daypacks", "Duffle bags", "Luggage accessories", "Apparel", "Lifestyle products" ], "flagshipOfferings": [ "Classic heritage-inspired backpack styles", "Everyday carry backpacks", "Duffel and travel bags", "Coordinated accessories and headwear", "Kaslo Daypack", "Kaslo Backpack", "Novel Duffle", "Heritage Backpack" ], "positioning": "An accessible premium lifestyle and travel-accessories brand combining everyday utility with nostalgic, heritage-inspired design.\n\nClassic products combining style, quality, and purpose, with a travel-oriented outlook.", "wikiPathKey": "Herschel_Supply_Co.", "wikiTitle": "Herschel Supply Co.", "wikidataId": null, "sameAs": [ "https://herschelsupply.com", "https://en.wikipedia.org/wiki/Herschel_Supply_Co." ], "claimStatus": "unverified", "updatedAt": "2026-10-17T11:30:36.848Z", "generatedAt": "2026-08-15T14:43:19.000Z", "executives": [ { "name": "Jamie Cormack", "title": "Co-founder", "isCurrent": null, "startYear": 2009, "endYear": null }, { "name": "Lyndon Cormack", "title": "Co-founder", "isCurrent": null, "startYear": 2009, "endYear": null } ], "news": [], "encyclopedia": { "history": "Herschel Supply Co emerged in Vancouver in 2009, founded by brothers Lyndon and Jamie Cormack. The company's name was drawn from Herschel, Saskatchewan, a small Canadian settlement where the founders' great-grandparents had settled. This family reference became part of the brand's broader storytelling: although Herschel was a contemporary company, it used associations with place, travel, and inherited memory to create a sense of authenticity.\n\nFrom the beginning, Herschel concentrated on bags and accessories rather than attempting to compete directly with highly technical outdoor-equipment companies. Its signature approach was to reinterpret familiar backpack and travel-bag forms with a carefully controlled retro vocabulary. Synthetic-leather straps, an old-fashioned logo, contrasting materials, and distinctive interior linings gave the products a recognizable appearance. The designs offered practical storage for school, commuting, and travel, but the visual language made them suitable for consumers treating bags as part of personal style.\n\nThe brand's principal audience was described as consumers between 18 and 35, especially people in urban, youth, and fashion-oriented markets. Herschel's growth was supported by the cultural appeal of nostalgia and by the portability of its core product: a backpack could be sold through fashion, lifestyle, travel, and general retail channels. This helped the company move from a Canadian label into a broader international accessories business. Its assortment expanded to include duffel bags, luggage, hats, and other accessories, creating a wider product ecosystem around everyday carrying and travel.\n\nHerschel products have been manufactured in China and Southeast Asia. International distribution developed through retail partners, online commerce, and branded stores. A notable physical-retail milestone came in 2018, when the company opened its first Canadian store in Vancouver's Gastown neighborhood. The brand also established retail locations in markets including Hong Kong, Dubai, and Paris; reference material has described the company as operating 44 retail locations worldwide. These stores complemented the company's wholesale presence and gave it more direct control over how its visual identity and product range were presented.\n\nThe brand's development illustrates how a relatively new company can construct a heritage image without claiming a centuries-old manufacturing tradition. Herschel used family geography, retro design details, and references to travel equipment to create emotional continuity with earlier eras. At the same time, its distribution and manufacturing model were contemporary and international. The result was a lifestyle brand positioned between practical luggage and casual fashion, with backpacks remaining the central category.\n\nHerschel remains associated with classic, heritage-inspired backpacks and related carry goods. Its public identity is built on a balance between function and appearance: products are intended to be useful for everyday movement, while their styling evokes earlier forms of outdoor and travel gear. The company's international retail footprint and broad market availability have made the name familiar well beyond Canada, although detailed current information about ownership, leadership structure, financial performance, and store count is not established by the supplied reference material.\n\nHerschel Supply Co. presents its origin story through the place behind its name: a small town in Saskatchewan where three generations of the family grew up. The company says the name and its early associations carried a sense of open-ended possibility and creative freedom. It later based the brand in Vancouver, British Columbia, a setting it describes as a source of inspiration because of the surrounding oceans and mountains.\n\nThe brand’s stated design philosophy is to make classic products that combine style, quality, and purpose. Its self-described outlook is to be open to every journey and to travel everywhere and often. The available official material does not give a founding year or identify the people who established the company, so those details cannot be confirmed here.\n\nThe current US storefront shows a broad range of bags and travel-related goods. Its examples include the Kaslo Daypack and Kaslo Backpack under Tech Division, the Herschel Classics Novel Duffle, and a youth Heritage Backpack. The website also promotes product variations and capsules, including quilted products, Cloudform colors, Foundation colors, and weather-resistant APX camo. A Herschel Supply Golf x Realtree collaboration is featured on the homepage. These examples indicate an assortment organized around everyday carry, travel, and lifestyle use, but do not establish when any individual product line began.\n\nThe company’s direct-to-consumer store provides US shipping and return information. One product page states that the company offers a limited lifetime warranty for its bags, accessories, drinkware, and luggage against material and manufacturing defects, subject to the details of its warranty terms. The supplied sources do not establish the brand’s corporate ownership, leadership history, major acquisitions, or international expansion timeline. Accordingly, this history is limited to the origin account, stated identity, and product and retail details documented in the available company pages.\n\nHerschel Supply Co emerged in Vancouver in 2009, founded by brothers Lyndon and Jamie Cormack. The company's name was drawn from Herschel, Saskatchewan, a small Canadian settlement where, according to the company, three generations of the founders' family grew up. This family reference became part of the brand's broader storytelling: although Herschel was a contemporary company, it used associations with place, travel, and inherited memory to create a sense of authenticity. The company says the name and its early associations carried a sense of open-ended possibility and creative freedom, and it later based the brand in Vancouver, British Columbia, a setting it describes as a source of inspiration because of the surrounding oceans and mountains.\n\nThe brand's principal audience was described as consumers between 18 and 35, especially people in urban, youth, and fashion-oriented markets. Herschel's growth was supported by the cultural appeal of nostalgia and by the portability of its core product: a backpack could be sold through fashion, lifestyle, travel, and general retail channels. This helped the company move from a Canadian label into a broader international accessories business. Its assortment expanded to include duffel bags, luggage, hats, apparel, and other accessories, creating a wider product ecosystem around everyday carrying and travel. Current online examples include the Kaslo Daypack and Kaslo Backpack under Tech Division, the Herschel Classics Novel Duffle, and a youth Heritage Backpack, as well as product variations and capsules such as quilted products, Cloudform colors, Foundation colors, weather-resistant APX camo, and a Herschel Supply Golf x Realtree collaboration.", "milestones": [ { "year": 2009, "title": "Herschel Supply Co is founded", "summary": "Brothers Lyndon and Jamie Cormack establish Herschel Supply Co in Canada, using the name of the Saskatchewan hamlet connected to their family history.", "sourceUrl": "https://en.wikipedia.org/wiki/Herschel_Supply_Co." }, { "year": 2018, "title": "First Canadian branded store opens in Vancouver", "summary": "Herschel opens its first Canadian store in Vancouver's Gastown district, adding a direct retail presence to its broader wholesale and international distribution network.", "sourceUrl": "https://en.wikipedia.org/wiki/Herschel_Supply_Co." } ], "products": [ { "name": "Backpacks", "category": "Bags", "description": "Backpacks are Herschel's defining product category and the foundation of its brand recognition. The designs combine everyday carrying capacity with heritage-inspired details, including synthetic-leather strap elements, contrasting textiles, retro logo treatments, and recognizable lining patterns. They are intended for school, commuting, casual urban use, and light travel rather than narrowly specialized technical expeditions.", "launchedYear": null, "status": "active" }, { "name": "Duffel bags", "category": "Travel bags", "description": "Herschel's duffel bags extend the brand's visual language into short-trip, gym, and weekend travel formats. They provide larger-capacity storage than the core backpacks while retaining the company's emphasis on approachable lifestyle styling and coordinated materials. The category supports Herschel's positioning as a broader travel and everyday-carry brand.", "launchedYear": null, "status": "active" }, { "name": "Luggage and travel bags", "category": "Luggage", "description": "The luggage and travel-bag range broadens Herschel's use case from daily commuting to longer journeys. These products are part of the company's effort to offer coordinated carrying solutions across different trip lengths and travel contexts. Specific current models, materials, and technical specifications are not established in the supplied references.", "launchedYear": null, "status": "active" }, { "name": "Hats and accessories", "category": "Fashion accessories", "description": "Herschel also sells hats and other accessories that extend its identity beyond bags. These items allow consumers to engage with the brand as a lifestyle label and provide complementary products for travel and everyday use. The supplied references do not specify a complete accessory catalogue.", "launchedYear": null, "status": "active" }, { "name": "Kaslo Daypack - 20L", "category": null, "description": "A daypack shown on the official homepage as part of Tech Division.", "launchedYear": null, "status": null }, { "name": "Kaslo Backpack - 30L", "category": null, "description": "A backpack shown on the official homepage as part of Tech Division.", "launchedYear": null, "status": null }, { "name": "Novel Duffle - 43L", "category": null, "description": "A Herschel Classics duffle bag listed on the official homepage.", "launchedYear": null, "status": null }, { "name": "Heritage Backpack | Youth - 26L", "category": null, "description": "A youth backpack listed on the official homepage.", "launchedYear": null, "status": null }, { "name": "Luggage Belt", "category": null, "description": "An adjustable belt designed to secure checked luggage and make it easier to identify.", "launchedYear": null, "status": null } ], "campaigns": [], "scandals": [], "decisions": [], "sources": [ { "title": "Herschel Supply Co.", "url": "https://en.wikipedia.org/wiki/Herschel_Supply_Co." }, { "title": "Herschel Supply Co. official website", "url": "https://herschelsupply.com" }, { "title": "Herschel Supply Co. USA", "url": "https://herschel.com/" }, { "title": "About Us – Herschel Supply Co. USA", "url": "https://herschel.com/pages/about-us" }, { "title": "Luggage Belt – Herschel Supply Co. USA", "url": "https://herschel.com/products/luggage-belt" }, { "title": "Digital Gift Card – Herschel Supply Co. USA", "url": "https://herschel.com/products/gift-card" }, { "title": "https://www.herschel.com", "url": "https://www.herschel.com" } ], "needsReview": true }, "sources": [ { "title": "Herschel Supply Co.", "url": "https://en.wikipedia.org/wiki/Herschel_Supply_Co." }, { "title": "Herschel Supply Co. official website", "url": "https://herschelsupply.com" }, { "title": "Herschel Supply Co. USA", "url": "https://herschel.com/" }, { "title": "About Us – Herschel Supply Co. USA", "url": "https://herschel.com/pages/about-us" }, { "title": "Luggage Belt – Herschel Supply Co. USA", "url": "https://herschel.com/products/luggage-belt" }, { "title": "Digital Gift Card – Herschel Supply Co. USA", "url": "https://herschel.com/products/gift-card" }, { "title": "https://www.herschel.com", "url": "https://www.herschel.com" }, { "title": "Casio G-SHOCK Partners With Herschel Supply For Their First-Ever Watch Release", "url": "https://www.prnewswire.com/news-releases/casio-g-shock-partners-with-herschel-supply-for-their-first-ever-watch-release-300933396.html" } ], "jsonLd": [ { "@context": "https://schema.org", "@type": [ "Organization", "Brand" ], "@id": "https://worldbrand.ai/brand-wiki/herschel-supply#entity", "name": "Herschel Supply", "url": "https://worldbrand.ai/brand-wiki/herschel-supply", "description": "Herschel is a Vancouver-based brand offering bags, travel goods, accessories, apparel, and other everyday products.", "sameAs": [ "https://herschelsupply.com", "https://en.wikipedia.org/wiki/Herschel_Supply_Co." ], "foundingDate": "2009", "founder": { "@type": "Person", "name": "Lyndon Cormack and Jamie Cormack" }, "address": { "@type": "PostalAddress", "addressLocality": "Vancouver, British Columbia, Canada", "addressCountry": "Japan" }, "alternateName": [ "Herschel Supply Company", "Herschel", "Herschel Supply Co", "赫歇尔" ] }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://worldbrand.ai/brand-wiki/herschel-supply", "name": "Herschel Supply", "url": "https://worldbrand.ai/brand-wiki/herschel-supply", "dateModified": "2026-10-17T11:30:36.848Z", "isPartOf": { "@type": "Dataset", "name": "Brand Wiki", "url": "https://worldbrand.ai/brand-wiki" }, "publisher": { "@type": "Organization", "name": "WorldBrand.ai", "url": "https://worldbrand.ai" }, "publishingPrinciples": "https://worldbrand.ai/brand-wiki/editorial-policy", "mainEntity": { "@id": "https://worldbrand.ai/brand-wiki/herschel-supply#entity" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", "[data-brandwiki-speakable='definition']" ] } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Brand Wiki", "item": "https://worldbrand.ai/brand-wiki" }, { "@type": "ListItem", "position": 2, "name": "Herschel Supply", "item": "https://worldbrand.ai/brand-wiki/herschel-supply" } ] } ] }