{ "schemaVersion": "1.3.0", "language": "en", "slug": "finish", "brandKey": "finish", "canonicalName": "Finish", "canonicalUrl": "https://worldbrand.ai/brand-wiki/finish", "jsonUrl": "https://worldbrand.ai/brand-wiki/finish/json", "markdownUrl": "https://worldbrand.ai/brand-wiki/finish/md", "name": "Finish", "oneLiner": "Finish is an international brand of automatic dishwasher detergents and related machine-dishwashing products owned by Reckitt; Calgonit is a regional name previously used for related products in parts of Europe.\n\nElectrasol was a United States dishwasher-detergent brand associated with Reckitt, later replaced in the market by the Finish brand.\n\nFinish is an international brand of automatic dishwasher detergents and related machine-dishwashing products owned by Reckitt; Calgonit is a regional name previously used for related products in parts of Europe, and Electrasol was a United States dishwasher-detergent brand later replaced in the market by Finish.", "summary": "Finish is a consumer cleaning brand focused on automatic dishwashing detergents and related dishwasher-care products. Its products are formulated for use in household dishwashers rather than for manual dishwashing. The range is associated with detergent tablets, powders, capsules and other cleaning agents designed to address several stages of the machine-washing process, including the removal of food soils, starches, proteins and bleachable stains. Formulations also use surfactants and other components intended to work in hard water, while enzyme and foaming technologies contribute to cleaning performance.\n\nThe brand originated in the United States in 1953, when Economics Laboratory, later known as Ecolab, developed products for the emerging household automatic-dishwashing market. The growth of molded plastic dinnerware and the increasing use of household dishwashers created new cleaning requirements that differed from conventional hand-washing. Economics Laboratory introduced both a mass-market automatic-dishwasher product called Electrasol and a premium product called Finish. This positioned Finish from the beginning as a technologically differentiated dishwasher detergent rather than a general-purpose household cleaner.\n\nFinish’s product development history includes the introduction of a biological powder in 1969, followed by increasingly concentrated and convenient formats. In 1995, the brand introduced a two-ply powder tablet, and in 1999 it introduced a red Powerball capsule. Finish Quantum arrived in 2008 as a three-chamber molded capsule, representing a move toward multi-compartment, pre-measured detergent formats. These developments reflected broader changes in the category, including consumer demand for dosing convenience, improved cleaning, and products that combine several functions in a single dishwasher cycle.\n\nIn 1987, J. A. Benckiser acquired Ecolab’s Consumer Products division. The business later became part of Reckitt Benckiser, now generally branded as Reckitt. In North America, Electrasol remained the name used for the range for many years, while Finish was the principal name in other markets. Around 2009, Electrasol products were rebranded under the Finish name, bringing the North American range into a more unified international brand architecture. Calgonit was another regional name used for related products in parts of Europe before the Finish identity became more widely standardized.\n\nToday, Finish is positioned around automatic-dishwasher performance, convenience and care for dishwasher equipment and tableware. Its portfolio is associated especially with pre-measured tablets and capsules, although the historical range also included powders and other cleaning agents. The brand operates within Reckitt’s household-care portfolio and competes in the global machine-dishwashing category. Detailed current market coverage, management information and financial results are not established in the supplied reference material.\n\nToday, Finish is positioned around automatic dishwasher performance, convenience, and care for dishwasher appliances and dishware. Its portfolio is especially associated with pre-measured tablets and capsules, although the historical range also included powders and other detergents. The brand operates within Reckitt’s home-care portfolio and competes in the global machine-dishwashing category. Details of current market coverage, management and financial performance are not included in the supplied references.\n\nFinish is a consumer brand focused on automatic dishwashing and dishwasher care. In the United States, its range is associated with products intended for use inside household dishwashers, including detergent tablets or tabs, liquid detergents, rinse aids, and dishwasher salt or other cleaning-support products where available. The brand is positioned around helping consumers obtain cleaner dishes and a more effective dishwasher experience, rather than around conventional hand-washing liquid.\n\nThe brand's core proposition is convenience and performance in machine dishwashing. Its principal products are designed to measure or dispense cleaning chemistry in forms suited to automatic dishwashers, reducing the need for consumers to formulate a wash cycle themselves. Complementary products such as rinse aids are intended to support drying and reduce spotting, while dishwasher-care products may address residue or maintenance needs. Exact assortment and naming can vary by market and by retail channel.\n\nFinish's public-facing United States website presents the brand as a specialist in dishwasher products and promotes it as a leading or highly recommended dishwasher brand. That positioning places Finish in the household-cleaning category, with an emphasis on appliance-compatible formulations, dishwashing results, and ease of use. The available reference material does not establish the brand's founding year, founder, corporate ownership, headquarters, executive team, or historical milestones, so those details are left unconfirmed here.\n\nThe supplied material also does not document specific advertising campaigns, controversies, litigation, recalls, acquisitions, product launches, or pricing decisions. Accordingly, this dossier records the identifiable product scope and market positioning without adding unsupported corporate or historical claims. The brand is treated as active in the United States, based on the presence of an official consumer website and current product-oriented messaging.\n\nElectrasol was a consumer brand for automatic-dishwasher detergent in the United States. Its commercial identity was associated with Reckitt, the consumer-goods company whose Finish brand serves the same dishwashing-care category. Electrasol is no longer used as the active brand name in the U.S. market; Reckitt transitioned U.S. dishwashing products sold under Electrasol to the Finish name.\n\nThe available evidence identifies the category as dishwasher detergent but does not establish Electrasol’s founding date, founder, product formulations, specific product names, or detailed history. The supplied website address is recorded as a reference, but its present operation or relationship to the brand cannot be confirmed here. Electrasol is therefore best understood as a legacy U.S. product brand rather than a current independent company.\n\nFinish's public-facing United States website presents the brand as a specialist in dishwasher products and promotes it as a leading or highly recommended dishwasher brand. Finish occupies the same U.S. dishwasher-detergent category previously served by Electrasol, a legacy brand associated with Reckitt; Reckitt transitioned U.S. dishwashing products sold under the Electrasol name to the Finish brand, ending Electrasol as the active U.S. brand identity. The available reference material does not establish Finish's founding year, founder, corporate ownership, headquarters, executive team, or historical milestones, so those details are left unconfirmed here.\n\nIn 1987, J. A. Benckiser acquired Ecolab's Consumer Products division. The business later became part of Reckitt Benckiser, now generally known as Reckitt. In North America, Electrasol remained the name of the range for decades, while Finish was the primary name in other markets. Around 2009, Electrasol products were rebranded under the Finish name, bringing the North American range into a more unified international brand architecture. Calgonit was another regional name used in parts of Europe, and the Finish brand was subsequently standardized further. Electrasol is consequently treated as defunct as a current name, rather than as a separately operating company.\n\nToday, Finish is positioned around automatic-dishwasher performance, convenience, and care for dishwasher appliances and dishware. Its portfolio is especially associated with pre-measured tablets and capsules, although the historical range also included powders and other detergents. The brand operates within Reckitt's home-care portfolio and competes in the global machine-dishwashing category. In the United States, its range includes detergent tablets or tabs, liquid detergents, rinse aids, and dishwasher salt or other cleaning-support products where available, with complementary products such as rinse aids intended to support drying and reduce spotting. The supplied material does not provide a complete account of present-day country coverage, corporate leadership, product pricing or financial performance.\n\nFinish is a consumer cleaning brand focused on automatic dishwashing. In Spain, the brand is presented as Finish ES and offers products intended to clean dishes, improve shine and help maintain dishwasher performance. Its principal categories include dishwasher tablets and other detergent formats, rinse aids and dishwasher salt. The Spanish website positions Finish around maximum cleaning performance, visibly clean and shiny dishes, and care for tableware during the wash cycle.\n\nFinish is not a Spain-only company. It is an international brand operated within Reckitt's household-cleaning portfolio, although the exact corporate and commercial arrangements for the Spanish market are not separately disclosed in the available reference material. The local Finish ES presence adapts the brand proposition, product information and consumer guidance for Spain rather than representing a distinct independent corporate brand.\n\nThe brand's core proposition is convenience and performance in automatic dishwashers. Its products are designed to work with the dishwasher's main wash cycle and, depending on the product type, to address grease, food residue, drying, shine, limescale and water hardness. Tablets or tabs are the most recognizable format, while liquid or gel detergents, rinse aids and dishwasher salt serve different stages or needs within the dishwashing system. Product names, pack formats and exact availability may vary by market and over time.\n\nFinish's positioning is therefore functional rather than fashion-led: it competes on cleaning efficacy, brilliance, ease of use and dishwasher-care benefits. The brand's Spanish communication emphasizes the outcome consumers see after a cycle—cleaner and brighter dishes—while also supporting correct dishwasher use. Because the available source material is limited to the official Spanish website, detailed information about the brand's founding date, historical product launches, Spanish market share, local headquarters, campaigns, executives and financial performance cannot be confirmed here. Those fields remain unreported rather than inferred.\n\nIn Spain, the brand is presented as Finish ES and offers products intended to clean dishes, improve shine and help maintain dishwasher performance. Its principal categories include dishwasher tablets and other detergent formats, rinse aids and dishwasher salt. The Spanish website positions Finish around maximum cleaning performance, visibly clean and shiny dishes, and care for tableware during the wash cycle. Finish is not a Spain-only company; it is an international brand operated within Reckitt's household-cleaning portfolio, although the exact corporate and commercial arrangements for the Spanish market are not separately disclosed in the available reference material. The local Finish ES presence adapts the brand proposition, product information and consumer guidance for Spain rather than representing a distinct independent corporate brand.", "aliases": [ "Electrasol", "Calgonit", "Finish Espana", "Finish Austria", "Finish AT", "Finish Australia Site", "Finish AU", "Finish Belgium", "Finish BE", "Finish Brasil", "Finish BR", "Finish Britain", "Finish UK", "Finish Switzerland", "Finish CH", "Finish Deutschland", "Finish DE", "Finish ES", "Finish France Site", "Finish FR", "Finish France", "Finish Ireland", "Finish IE", "Finish India Site", "Finish IN", "Finish Italia", "Finish IT", "Finish Mexico Site", "Finish MX", "Finish Nederland", "Finish NL", "Finish Poland", "Finish PL", "Finish Portugal", "Finish PT", "Finish Sweden", "Finish SE", "Finish Singapore", "Finish SG", "Finish TR", "Finish ZA", "Finish Lab", "Finish Dish", "Finish Dishwashing", "Finish detergent", "Finish dishwasher detergent", "Finish (detergent)", "电速" ], "entityType": "product_brand", "l1Slug": "communication-services", "l1": "Communication Services", "l2Slug": "media-entertainment", "l2": "Media & Entertainment", "l3Slug": "household-products", "l3": "Household Products", "l4Slug": "cleaning-laundry", "l4": "Cleaning & Laundry", "country": "Brazil", "headquarters": "Santa Maria, Rio Grande do Sul, Brazil", "operatingMarkets": [ "North America", "Europe", "International markets", "Spain", "Austria", "Australia", "Belgium", "Brazil", "United Kingdom", "Switzerland", "Germany", "France", "Ireland", "India", "Italy", "Mexico", "Netherlands", "Poland", "Portugal", "Sweden", "Singapore", "United States", "Global markets, including North America, Europe, Australia and New Zealand, Canada, Ireland, France, Germany and Asia" ], "foundedYear": 1953, "founder": "Economics Laboratory", "website": "https://www.finish.es", "websiteHost": "finish.es", "parentCompany": "Reckitt", "owner": "Reckitt", "groupOrHouse": "Reckitt", "listedStatus": "public_company_brand", "ticker": "RKT", "status": "active", "enrichmentStatus": "wiki_ok", "typicalProducts": [ "Automatic dishwasher detergent tablets and capsules", "Dishwasher detergent capsules", "Dishwasher detergent powders", "Dishwasher machine-care and cleaning products", "Multi-compartment dishwasher detergent formats", "Dishwasher detergents", "Dishwasher tablets or tabs", "Automatic dishwasher liquid detergent", "Dishwasher rinse aid", "Dishwasher salt", "Automatic dishwashing detergent", "Dishwasher powder", "Dishwasher gel", "Rinse aid", "Dishwasher cleaning and maintenance products", "All-in-one dishwasher detergents", "Dishwasher machine cleaner", "Drone recordings", "Aerial imagery", "Advertising production", "Cinema production", "Dishwasher detergent tablets", "Dishwasher cleaner and machine-care products", "Automatic dishwasher detergent tablets and tabs", "Dishwasher detergent in liquid or gel formats", "Dishwasher-care and maintenance products", "Automatic dishwasher detergents", "Dishwasher rinse and water-softening solutions", "Automatic-dishwasher detergent capsules or other unit-dose formats", "dishwashing detergent", "laundry detergent", "household cleaner", "Drone filming services", "Aerial photography and imagery", "Audiovisual scenes for advertising", "Audiovisual scenes for cinema", "Dishwasher detergent powder", "Dishwasher detergent gel" ], "flagshipOfferings": [ "Finish Quantum dishwasher detergent range", "Finish Powerball", "Finish dishwasher detergent tablets", "Finish liquid dishwasher detergent", "Finish dishwasher rinse aid", "Finish dishwasher salt", "Finish All in 1", "Drone and aerial filming", "Visual scenes for advertising", "Visual scenes for cinema", "Finish automatic dishwasher detergent", "Finish dishwasher-care range", "Finish detergent products", "Finish dishwasher maintenance products", "Finish dishwasher tablets and other automatic-dishwashing detergents", "Finish dishwasher-care products", "Finish Ultimate", "Finish Jet-Dry", "Finish Dishwasher Cleaner" ], "positioning": "Technology-led automatic-dishwashing performance, combining cleaning efficacy, convenience and formulations designed for dishwasher use and hard-water conditions.\n\nA specialist automatic-dishwashing brand positioned around convenient dishwasher cleaning, dishwashing performance, and complementary dishwasher-care solutions.\n\nA U.S. dishwasher-detergent brand, subsequently superseded in the market by Finish.", "wikiPathKey": "Finish_(detergent)", "wikiTitle": "Finish (detergent)", "wikidataId": null, "sameAs": [ "https://www.finish.es", "https://en.wikipedia.org/wiki/Finish_(detergent)" ], "claimStatus": "unverified", "updatedAt": "2026-10-14T13:08:31.617Z", "generatedAt": "2026-08-21T22:11:10.345Z", "executives": [], "news": [ { "headline": "Finish and Bosch extend their dishwasher-and-detergent creative partnership", "year": 2025, "summary": "A Bosch commercial featured a consumer transforming into a humorous superhero after using a Finish Ultimate tablet in a Bosch dishwasher. The spot continued Bosch’s “The More You Bosch, the More You Feel Like a Bosch” platform and emphasized the combined performance of the appliance and detergent.", "tags": [ "product_launch", "campaign" ], "isScandal": false, "sourceUrl": "https://www.businesswire.com/news/home/20250909633696/en/Bosch-and-Finish-Launch-New-Creative-Ad-Highlighting-the-Power-of-the-Ultimate-Dish-Cleaning-Duo-Longstanding-Partnership" }, { "headline": "Finish partners with Team Whistle for the Finish Dish League", "year": 2024, "summary": "The Finish Dish League invited football fans to vote for favorite foods associated with different American football cities, while companion Home Team episodes featured Calvin Johnson and Jahmyr Gibbs. The activation connected Finish Ultimate with cleanup after game-day meals.", "tags": [ "campaign" ], "isScandal": false, "sourceUrl": "https://www.marketingdive.com/news/super-bowl-popular-food-city-finish-team-whistle/705201/" }, { "headline": "Finish introduces the Monday the 13th edition of its 24 Hour Challenge", "year": 2023, "summary": "Finish used the day after a major football event as the setting for a promotional activation built around large volumes of leftover dishes. The campaign presented Finish Quantum as a way to handle the cleanup and included a meal-related promotional guarantee.", "tags": [ "campaign", "other" ], "isScandal": false, "sourceUrl": "https://www.prnewswire.com/news-releases/finish-introduces-new-monday-the-13th-advertising-campaign-showing-consumers-how-the-scariest-day-in-february-can-be-the-easiest-clean-up-day-instead-301742000.html" }, { "headline": "Finish takes its Ultimate detergent into extreme cleaning conditions", "year": 2023, "summary": "A Havas New York campaign for Finish Ultimate dramatized difficult cleaning conditions through imagery involving burnt-on stains, dry environments and old dishwashers. The creative highlighted CycleSync technology and sought to move detergent advertising beyond a conventional kitchen demonstration.", "tags": [ "product_launch", "campaign" ], "isScandal": false, "sourceUrl": "https://lbbonline.com/news/finish-takes-on-the-ultimate-challenge-bringing-its-newest-detergent-to-the-toughest-of-conditions" }, { "headline": "Finish launches Skip the Rinse water-saving initiative with National Geographic", "year": 2020, "summary": "Finish promoted a consumer pledge encouraging dishwasher owners to stop pre-rinsing dishes. The program used National Geographic content and a virtual dinner hosted by chef Carla Hall to connect dishwasher habits with household water conservation.", "tags": [ "campaign", "other" ], "isScandal": false, "sourceUrl": "https://www.adweek.com/brand-marketing/finish-skip-rinse-water-saving-program-national-geographic/" } ], "encyclopedia": { "history": "Finish developed during the expansion of household automatic dishwashers in the mid-twentieth century. In the early 1950s, the growing use of molded plastic dinnerware and the particular cleaning demands of machine washing encouraged Economics Laboratory, an American company later known as Ecolab, to develop dedicated household dishwasher products. In 1953, the company launched Electrasol as a mass-market automatic-dishwasher detergent and Finish as a premium offering. The two names subsequently served different markets and price positions within the broader machine-dishwashing business.\n\nThe brand’s early history was shaped by the transfer of industrial cleaning research into household applications. Its formulations were designed to operate under dishwasher conditions, including exposure to heated water, spray action and varying water hardness. In 1969, the company introduced a biological powder, adding enzyme-based cleaning technology to the category. Later innovations increasingly focused on dose control and combining multiple cleaning functions in a single product.\n\nA major corporate change occurred in 1987, when J. A. Benckiser acquired Ecolab’s Consumer Products division. That business subsequently became part of Reckitt Benckiser, the company now known as Reckitt. Under the Reckitt portfolio, Finish continued to develop tablet and capsule formats. A two-ply powder tablet was introduced in 1995, followed by the red Powerball capsule in 1999. In 2008, Finish Quantum introduced a three-chamber molded capsule, extending the multi-component format and reinforcing the brand’s premium technology positioning.\n\nFinish also had a history of regional naming. In North America, products were sold under the Electrasol name until the range was rebranded as Finish around 2009. In some European countries, related products had previously used the Calgonit name. The move toward the Finish name helped create a more consistent international identity for Reckitt’s automatic-dishwashing business. The brand’s current role is as a global household-care label centered on dishwasher detergents and dishwasher-related cleaning products. The supplied material does not provide a complete account of present-day country coverage, corporate leadership, product pricing or financial performance.\n\nThe available reference material identifies Finish as a dishwasher-focused consumer brand operating in the United States, but it does not provide a documented chronology of the brand's creation, ownership, expansion, or product development. As a result, a detailed founding history cannot be responsibly reconstructed from the supplied sources.\n\nThe brand's identifiable business scope is automatic dishwashing. Rather than serving primarily as a hand-dishwashing detergent, Finish is presented through its official United States website as a specialist brand for dishwasher users. Its portfolio includes core machine-wash detergents, especially tablet or tab formats and liquid products, together with rinse aid and other products associated with dishwasher maintenance or wash performance. This mix reflects the practical needs of households using automatic dishwashers: detergent for soil removal, rinse aid for the final rinse and drying experience, and supporting products for appliance care.\n\nFinish's market communication emphasizes the dishwasher experience and cleaning results. Its official website describes the brand in leading terms and invites consumers to explore its dishwasher products. That language indicates a positioning strategy built around expertise in the category and confidence in product performance, although the supplied material does not provide independently verified market-share data or a complete explanation of the claim.\n\nNo reliable source in the supplied material confirms a founder, founding year, headquarters, parent company, owner, public listing, named executives, or major corporate transaction. There is likewise no source-supported record here of scandals, lawsuits, recalls, regulatory actions, or major campaigns. The present entry therefore focuses on the brand's confirmed category role and United States-facing product proposition, while marking the historical record as incomplete for future research.\n\nElectrasol was a U.S. brand in the automatic-dishwasher detergent category. It was associated with Reckitt and occupied a consumer-product category also served by Reckitt’s Finish brand. The evidence supplied for this entry identifies the brand’s product category but gives no founding date, founder, or early corporate history; those details are therefore left unspecified.\n\nReckitt later shifted U.S. dishwashing products sold under the Electrasol name to the Finish brand. This marked the end of Electrasol as the active U.S. brand identity, although it does not by itself establish when every product, package, or market transition took place. The brand is consequently treated as defunct as a current name, rather than as a separately operating company. No specific Electrasol product variants, advertising campaigns, leadership appointments, or other dated milestones are included because they are not established by the available evidence.\n\nFinish occupies the same U.S. dishwasher-detergent category previously served by Electrasol, a legacy U.S. brand associated with Reckitt. Electrasol was a consumer brand for automatic-dishwasher detergent in the United States, and the evidence supplied for it identifies the product category but gives no founding date, founder, or early corporate history. Reckitt later shifted U.S. dishwashing products sold under the Electrasol name to the Finish brand. This marked the end of Electrasol as the active U.S. brand identity, although it does not by itself establish when every product, package, or market transition took place. Electrasol is consequently treated as defunct as a current name, rather than as a separately operating company.\n\nFinish also had a history of regional naming. In North America, products were sold under the Electrasol name until the range was rebranded as Finish around 2009. In some European countries, related products had previously used the Calgonit name. The move toward the Finish name helped create a more consistent international identity for Reckitt's automatic-dishwashing business. Electrasol was a U.S. brand in the automatic-dishwasher detergent category, associated with Reckitt and occupying a consumer-product category also served by Reckitt's Finish brand; the evidence supplied for it identifies the product category but gives no founding date, founder, or early corporate history. Reckitt later shifted U.S. dishwashing products sold under the Electrasol name to the Finish brand, marking the end of Electrasol as the active U.S. brand identity, although it does not by itself establish when every product, package, or market transition took place. Electrasol is consequently treated as defunct as a current name, rather than as a separately operating company.\n\nFinish's market communication emphasizes the dishwasher experience and cleaning results. Its official United States website describes the brand in leading terms and invites consumers to explore its dishwasher products, indicating a positioning strategy built around expertise in the category and confidence in product performance, although the supplied material does not provide independently verified market-share data or a complete explanation of the claim. The brand's current role is as a global household-care label centered on dishwasher detergents and dishwasher-related cleaning products. The supplied material does not provide a complete account of present-day country coverage, corporate leadership, product pricing or financial performance, nor does it confirm a founder, founding year, headquarters, parent company, owner, public listing, named executives, or major corporate transaction beyond those described above. There is likewise no source-supported record here of scandals, lawsuits, recalls, regulatory actions, or major campaigns.\n\nThe available material documents Finish's current Spanish-market proposition but does not provide a reliable chronology of the brand's creation, ownership transitions or product-generation history. Finish is presented in Spain as a specialist automatic-dishwashing brand rather than as a general-purpose household-cleaning label. Its Spanish website centers on achieving highly clean and shiny dishes in every dishwasher cycle and provides the local consumer-facing point of reference for the brand.\n\nThe brand's operating scope is organized around the needs of automatic dishwashing. Detergent products perform the principal cleaning task, while rinse aids support drying and shine and dishwasher salt is associated with water-softening and dishwasher operation in relevant conditions. This portfolio structure allows Finish to address the complete wash process instead of relying on a single detergent product. The exact product assortment, formulation, pack sizes and claims can differ by market and may change over time.\n\nIn Spain, Finish ES functions as a localized market presence. The available evidence does not establish a separate Spanish founding entity, local manufacturing base or independent ownership structure. Finish is associated with Reckitt's international household-products business, but no Spain-specific corporate details are provided by the supplied source. Accordingly, the brand's Spanish history, distribution development, advertising chronology, leadership and sales performance require additional primary or archival sources before they can be stated confidently.\n\nThe current proposition is built around visible cleaning results and protection of dishware. The official Spanish communication describes maximum cleaning and dishes that are clean and shiny after washing. This places Finish in the performance segment of automatic-dishwasher detergents, where consumers commonly evaluate products by residue removal, brightness, drying results, ease of use and compatibility with dishwasher routines. Beyond those documented themes, no further historical claims are made in this dossier.", "milestones": [ { "year": 1953, "title": "Finish is introduced", "summary": "Economics Laboratory introduced Finish as a premium automatic-dishwasher product alongside the mass-market Electrasol range.", "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "year": 1969, "title": "Biological powder introduced", "summary": "The business introduced its first biological powder, bringing enzyme-oriented cleaning technology into the product range.", "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "year": 1987, "title": "Ecolab consumer-products division acquired", "summary": "J. A. Benckiser acquired Ecolab's Consumer Products division, the business associated with Finish's ownership history.", "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "year": 1995, "title": "Two-ply powder tablet launched", "summary": "The brand introduced a two-ply powder tablet as a new pre-measured dishwasher-detergent format.", "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "year": 1999, "title": "Powerball capsule introduced", "summary": "Finish introduced the red Powerball capsule, a product format that combined detergent components in a single dose.", "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "year": 2008, "title": "Finish Quantum introduced", "summary": "Finish launched Quantum, described as the brand's first three-chamber molded capsule.", "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "year": 2009, "title": "Electrasol products rebranded as Finish", "summary": "Electrasol products in North America were moved under the Finish name, supporting a more unified international brand identity.", "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" } ], "products": [ { "name": "Finish dishwasher detergent powder", "category": "Automatic dishwasher detergent", "description": "Finish's historical powder products were formulated for use in household dishwashers. The range included biological powder technology introduced in 1969, reflecting the brand's use of enzymes and other cleaning chemistry to break down food residues and support performance during a machine-washing cycle.\n\nDishwasher detergent offered in non-tablet formats, including liquid or gel products where available. These products address the main cleaning stage of an automatic dishwasher cycle. The available reference confirms the detergent category but does not establish a complete Spain-specific assortment.", "launchedYear": null, "status": "historical and market-dependent" }, { "name": "Finish powder tablets", "category": "Automatic dishwasher detergent tablet", "description": "The tablet format provided a pre-measured alternative to loose detergent powder. Finish introduced a two-ply powder tablet in 1995, an early example of the brand's move toward more convenient dosing and product formats that could combine detergent layers or functions.", "launchedYear": 1995, "status": "historical and market-dependent" }, { "name": "Finish Powerball", "category": "Dishwasher detergent capsule", "description": "Powerball was introduced as a capsule format in 1999 and became associated with Finish's effort to package dishwasher-cleaning components in a convenient, recognizable single dose. The red Powerball element formed part of the product's visual and functional identity.", "launchedYear": 1999, "status": "market-dependent" }, { "name": "Finish Quantum", "category": "Multi-compartment dishwasher detergent capsule", "description": "Finish Quantum was introduced in 2008 as a three-chamber molded capsule. Its multi-compartment design represented a more advanced pre-measured format intended to bring several detergent components together for automatic dishwashing.", "launchedYear": 2008, "status": "active or market-dependent" }, { "name": "Finish dishwasher tablets and tabs", "category": "Automatic dishwasher detergent", "description": "Solid, pre-measured detergent formats intended for automatic dishwasher cycles. They represent the brand's convenience-led core offering by packaging cleaning ingredients for direct placement in a dishwasher, helping consumers avoid manual dosing. Specific formulas, sub-ranges, pack sizes, and claims are not established by the supplied reference material.\n\nPre-measured detergent formats intended for use in automatic dishwashers. They are the brand's most recognizable product type and are positioned around convenient dosing and strong cleaning performance. Specific variants, formulations, pack sizes and claims differ by market and are not fully documented in the available Spanish source.", "launchedYear": null, "status": "active" }, { "name": "Finish dishwasher liquid detergent", "category": "Automatic dishwasher detergent", "description": "Liquid detergent for use in automatic dishwashers. This format provides an alternative to tablets or tabs for consumers who prefer liquid dosing or whose retail channel offers that configuration. The supplied material identifies the product type but does not document a launch date, formula history, or specific product variants.", "launchedYear": null, "status": "active" }, { "name": "Finish rinse aid", "category": "Dishwasher rinse aid", "description": "A complementary dishwasher product used during the rinse stage rather than as the primary wash detergent. Rinse aid is generally associated with supporting drying and reducing water marks, but the supplied references do not establish specific Finish formulation claims or performance results.\n\nA dishwasher additive used during the rinse stage to support drying and help produce a brighter finish on dishes and glassware. Product availability and technical claims may vary within the Spanish range.", "launchedYear": null, "status": "active" }, { "name": "Finish dishwasher salt", "category": "Dishwasher water-treatment product", "description": "A dishwasher-support product identified in the supplied dossier as part of the brand's typical assortment. It is associated with dishwasher operation in markets or appliances that use salt systems, but the available material does not provide product specifications, availability details, or launch history for the United States.\n\nSalt intended for compatible dishwashers and associated with water-softening functions in areas where water hardness makes it relevant. It complements detergent and rinse-aid products as part of a broader dishwasher-care routine.", "launchedYear": null, "status": "active" }, { "name": "Automatic-dishwasher detergent", "category": null, "description": "The product category identified for the Electrasol brand.", "launchedYear": null, "status": null } ], "campaigns": [], "scandals": [], "decisions": [ { "year": 2009, "type": "strategy", "title": "Unification of Electrasol under the Finish brand", "context": "Finish and Electrasol had been used in different regional markets, while Calgonit was also used in parts of Europe.", "action": "Electrasol products in North America were rebranded under the Finish name.", "aftermath": "The change supported a more consistent international identity for Reckitt's automatic-dishwashing products.", "financials": null, "competitorReactions": [], "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "year": 2008, "type": "product_launch", "title": "Launch of Finish Quantum", "context": "The brand was developing increasingly concentrated and convenient dishwasher-detergent formats.", "action": "Finish introduced Quantum as a three-chamber molded capsule.", "aftermath": "The launch extended Finish's multi-component capsule platform and premium technology positioning.", "financials": null, "competitorReactions": [], "sourceUrl": "https://en.wikipedia.org/wiki/Finish_(detergent)" } ], "sources": [ { "title": "Finish (detergent)", "url": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "title": "Finish official United States website", "url": "https://www.finishdishwashing.com/" }, { "title": "Electrasol website (URL supplied in subject)", "url": "https://www.electrasol.com" }, { "title": "Finish España official website", "url": "https://www.finish.es" } ], "needsReview": true }, "sources": [ { "title": "Finish (detergent)", "url": "https://en.wikipedia.org/wiki/Finish_(detergent)" }, { "title": "Finish official United States website", "url": "https://www.finishdishwashing.com/" }, { "title": "Electrasol website (URL supplied in subject)", "url": "https://www.electrasol.com" }, { "title": "Finish España official website", "url": "https://www.finish.es" }, { "title": "Finish and Bosch extend their dishwasher-and-detergent creative partnership", "url": "https://www.businesswire.com/news/home/20250909633696/en/Bosch-and-Finish-Launch-New-Creative-Ad-Highlighting-the-Power-of-the-Ultimate-Dish-Cleaning-Duo-Longstanding-Partnership" }, { "title": "Finish partners with Team Whistle for the Finish Dish League", "url": "https://www.marketingdive.com/news/super-bowl-popular-food-city-finish-team-whistle/705201/" }, { "title": "Finish introduces the Monday the 13th edition of its 24 Hour Challenge", "url": "https://www.prnewswire.com/news-releases/finish-introduces-new-monday-the-13th-advertising-campaign-showing-consumers-how-the-scariest-day-in-february-can-be-the-easiest-clean-up-day-instead-301742000.html" }, { "title": "Finish takes its Ultimate detergent into extreme cleaning conditions", "url": "https://lbbonline.com/news/finish-takes-on-the-ultimate-challenge-bringing-its-newest-detergent-to-the-toughest-of-conditions" }, { "title": "Finish launches Skip the Rinse water-saving initiative with National Geographic", "url": "https://www.adweek.com/brand-marketing/finish-skip-rinse-water-saving-program-national-geographic/" } ], "jsonLd": [ { "@context": "https://schema.org", "@type": [ "Organization", "Brand" ], "@id": "https://worldbrand.ai/brand-wiki/finish#entity", "name": "Finish", "url": "https://worldbrand.ai/brand-wiki/finish", "description": "Finish is an international brand of automatic dishwasher detergents and related machine-dishwashing products owned by Reckitt; Calgonit is a regional name previously used for related products in parts of Europe.\n\nElectrasol was a United States dishwasher-detergent brand associated with Reckitt, later replaced in the market by the Finish brand.\n\nFinish is an international brand of automatic dishwasher detergents and related machine-dishwashing products owned by Reckitt; Calgonit is a regional name previously used for related products in parts of Europe, and Electrasol was a United States dishwasher-detergent brand later replaced in the market by Finish.", "sameAs": [ "https://www.finish.es", "https://en.wikipedia.org/wiki/Finish_(detergent)" ], "foundingDate": "1953", "founder": { "@type": "Person", "name": "Economics Laboratory" }, "parentOrganization": { "@type": "Organization", "name": "Reckitt" }, "address": { "@type": "PostalAddress", "addressLocality": "Santa Maria, Rio Grande do Sul, Brazil", "addressCountry": "Brazil" }, "tickerSymbol": "RKT", "alternateName": [ "Electrasol", "Calgonit", "Finish Espana", "Finish Austria", "Finish AT", "Finish Australia Site", "Finish AU", "Finish Belgium", "Finish BE", "Finish Brasil", "Finish BR", "Finish Britain" ] }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://worldbrand.ai/brand-wiki/finish", "name": "Finish", "url": "https://worldbrand.ai/brand-wiki/finish", "dateModified": "2026-10-14T13:08:31.617Z", "isPartOf": { "@type": "Dataset", "name": "Brand Wiki", "url": "https://worldbrand.ai/brand-wiki" }, "publisher": { "@type": "Organization", "name": "WorldBrand.ai", "url": "https://worldbrand.ai" }, "publishingPrinciples": "https://worldbrand.ai/brand-wiki/editorial-policy", "mainEntity": { "@id": "https://worldbrand.ai/brand-wiki/finish#entity" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", "[data-brandwiki-speakable='definition']" ] } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Brand Wiki", "item": "https://worldbrand.ai/brand-wiki" }, { "@type": "ListItem", "position": 2, "name": "Finish", "item": "https://worldbrand.ai/brand-wiki/finish" } ] } ] }