Zuffa Boxing is a professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC), Dana White, and Chairman of the Saudi Arabian General Entertainment Authority (GEA), Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in Las Vegas, Nevada.[3]
The promotion had its inaugural event, a fight between Canelo Álvarez and Terence Crawford, on September 13, 2025, at Allegiant Stadium in Paradise, Nevada.[4]
History
In August 2017, following the high-profile boxing match between MMA fighter Conor McGregor and boxing champion Floyd Mayweather Jr.,