Zenith Motorcycles was a British motorcycle and automobile manufacturer established in Finsbury Park, London in 1903,[1] by W. G. Bowers.[2] Automobile manufacture only lasted from 1905 to 1906. The first Zenith motorcycle was the 'BiCar' of 1903, based on Tooley's Bi-Car design, which was purchased by Zenith for its own production. The BiCar was a unique design with hub-center steering and a low-slung chassis with the engine (from Fafnir in Germany) centrally fixed.
Fred ('Freddie') W. Barnes was hired as chief engineer in 1905, and patented the "Gradua" variable-ratio belt drive transmission that year. The Gradua system simultaneously changed the diameter of the crankshaft belt-drive pulley to alter the drive ratio, while moving the rear wheel forward or back to maintain belt tension.[3] The Gradua's action was controlled by a rotating lever atop the fuel tank, and was among the first attempts to provide multiple drive ratios for a motorcycle, at a time when very simple, direct belt-drive transmission was the industry norm. Variable drive ratios proved a significant advantage in competition, leading riders of other marques to complain the Gradua gave an unfair advantage; eventually Zeniths with Gradua gears were banned from many competitions. Zenith capitalized on this ban, adding the word "Barred" to their advertising and logo.