ZOA Energy

ZOA Energy is an American energy drink brand co-founded in 2021 by Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman.[1] In November 2024, Molson Coors announced that it would take a majority ownership stake in the brand.[2][3][4]

History

ZOA launched in the United States in 2021 with Molson Coors as its distribution partner.[1][5] In September 2023, Molson Coors increased its minority investment and joined ZOA's board while continuing as exclusive distributor across the U.S. and Canada.[6][7] On 7 November 2024, Molson Coors stated it would take a majority stake in ZOA, citing the brand's growth and “better-for-you” positioning; the move was covered by multiple trade outlets.[2][8][9]

Products

ZOA produces zero-sugar carbonated energy drinks in 12-ounce and 16-ounce cans, along with “ZOA+” ready-to-drink pre-workout and powder products.[10] According to the company, the formulation emphasizes B- and C-vitamins, electrolytes and amino acids, with caffeine sourced from green tea and green coffee beans.[11] The company states that a 12-ounce can contains 160 mg of caffeine and a 16-ounce can contains 210 mg of caffeine.[12]

Marketing

In February 2024 ZOA launched the “Big Dwayne Energy” marketing campaign featuring Dwayne Johnson; the campaign was profiled in mainstream and trade media.[13][14][15] In June 2025, BeverageDaily reported on the brand's strategy and “clean energy” positioning under Molson Coors’ ownership.[16]

Ownership and distribution

Molson Coors’ 2024 announcement indicated the company would lead ZOA's marketing, retail and direct-to-consumer operations following its majority investment.[17] The companies first partnered for U.S. distribution at launch and expanded the relationship in 2023, with Molson Coors noting widespread retail availability in North America.[18][8]

See also

• Energy drink
• List of energy drinks

External links