Yves Veggie Cuisine is an alternative meat brand owned by Hain Celestial Group.
History
Yves Veggie Cuisine was founded in 1985 by Yves Potvin as a healthy alternative to conventional fast foods.[1] Originally named Yves Fine Foods, it was rebranded as Yves Veggie Cuisine in 1992.[2] The first product was a meatless hotdog,[3] and by 1999 it produced approximately 500,000 packages of meat-substitute products per week which included products such as veggie bacon, veggie pizza, and veggie ground round.[4] Company revenue was approximately $35 million by the year 2000.[3]
Potvin sold the brand to Hain Celestial in 2002.[5] The same year it supplied a soy-based burger to McDonald's Canada as a product test for the market.[6]
In 2025, it was announced that Hain Celestial Group would be discontinuing the Yves Veggie Cuisine brand due to poor sales.[7]
Products
Yves Veggie Cuisine is an alternative meat brand with products that include ground round,[3] burgers, deli meats, hotdogs, sausages, and bologna,[8][9]
External links
References
- Mark Kearney, Randy Ray. I Know That Name! Dundurn, 2002, retrieved 7 January 2024^
- William Shurtleff, Akiko Aoyagi. History of Tofu and Tofu Products (1995-2022) Soyinfo Center, 2022, retrieved 8 January 2024^
- Gail Johnson. Founder of Yves Veggie Cuisine purchases leading Vancouver professional cooking school The Georgia Straight, 13 March 2018, retrieved 16 January 2024^
- Jenny Lee. Vegetarian targets mainstream market The Vancouver Sun, 15 March 1999, retrieved 8 January 2024^
- Glen Korstrom. Yves Veggie Cuisine founder Yves Potvin buys culinary school Business In Vancouver, 8 March 2018, retrieved 7 January 2024^
- Nicholas Read. The long road to McVeggie The Vancouver Sun, 18 April 2002, retrieved 8 January 2024^
- Cheryl Chan. This Vancouver-founded vegan brand is being discontinued Vancouver Sun, Aug 28, 2025^
- Our Favorite Plant-Based Meats, Ranked Thrillist, 2 March 2022, retrieved 8 January 2024^
- Melissa Groves. Vegan Meat Substitutes: The Ultimate Guide Healthline^