Yves Veggie Cuisine is an alternative meat brand owned by Hain Celestial Group.
History
Yves Veggie Cuisine was founded in 1985 by Yves Potvin as a healthy alternative to conventional fast foods.[1] Originally named Yves Fine Foods, it was rebranded as Yves Veggie Cuisine in 1992.[2] The first product was a meatless hotdog,[3] and by 1999 it produced approximately 500,000 packages of meat-substitute products per week which included products such as veggie bacon, veggie pizza, and veggie ground round.[4] Company revenue was approximately $35 million by the year 2000.[3]