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Yoga Bar

Yoga Bar is an Indian health food brand headquartered in Bangalore, Karnataka. The company was founded in 2014 and is known for producing breakfast cereals, protein bars and protein shakes with no added sugar, preservatives and artificial sweeteners.

Background

Yoga Bar was founded in 2014 in Bengaluru. It is run by siblings Anindita and Suhasini Sampath with the objective of introducing healthy snack food alternatives in India.[1][2][3]

One of the sisters coined the name "Yoga Bar" while buying a protein bar from Trader Joe's after a yoga session. According to Forbes India, Anindita said "if we made a healthy protein or energy bar like this, I would call it 'Yoga Bar'" which was eventually trademarked. In August 2015, the brand launched its first product "multigrain energy bars" followed by protein bars in the year 2018.[4][5]

Finances

Yoga Bar initially raised about $11.6 million in Series A funding from venture capital firms like Elevation Capital and Fireside Ventures.[6] In January 2023, ITC Limited acquired a 39.4% stake in its parent company, Sproutlife Foods, investing approximately $21 million as part of a plan to gradually increase its ownership.[7][8]

See also

External links

References

  1. Health-focused food brands build financial muscle as demand rises The Economic Times, 2025-05-31, retrieved 2025-08-20^
  2. How Amul, Tata Consumer, Marriott & ITC-backed Yoga Bar aim to take millets-based foods overseas The Times of India, 2023-09-18, retrieved 2025-08-20^
  3. NEWS9 Live. YOGA BAR'S MARKETING PLAYBOOK 2025-08-18, retrieved 2025-10-15^
  4. How The Sampath Sisters' Yogabar Brought Healthy Snacking To India Forbes India, retrieved 2025-08-20^
  5. Ishita Ayan Dutt. Baking a success: How Sampath Kumar sisters came up with a winning recipe Business Standard, January 21, 2023, retrieved August 20, 2025^
  6. Gowri N. Kishore. Yoga Bar: A Contrarian Growth Story The Hard Copy, 2023-07-12, retrieved 2025-08-20^
  7. ITC buys 39% stake in Yoga Bar owner, Sproutlife Foods, for Rs 175 cr - BusinessToday Business Today, 2023-05-05, retrieved 2025-08-20^
  8. ITC to acquire Yoga Bar, fortifying its nutrition-led healthy foods portfolio - CNBC TV18 CNBCTV18, 2023-01-17, retrieved 2025-08-20^