Yoajung

Yoajung is a South Korean franchise of frozen yogurt restaurants. It was founded in 2021. Its name is reportedly an acronym for "yogurt ice cream done right" .[1]

Its frozen yogurts are served with various toppings, including raw honeycomb, cookies, chocolate syrup, and fruit. The addition of toppings adds to the price of the dish.[2]

In the 2020s, the chain experienced a significant boom in popularity amongst people in their teens and twenties.[2] It reportedly became highly popular on delivery apps.[3] Its popularity was followed by social media videos about how to make similar dishes at home. The store had 166 stores in 2023, but by 2024 had around 400.[2] A November 2024 news article gave the number of stores as 470.[4] In July 2024, the brand was acquired by Samhwa Foods at a 100% stake costing ₩40 billion.[1]

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