The Yerevan Brandy Company (YBC, (Yerevani Konyaki Gortsaran)) is one of Armenia’s leading alcoholic beverages producer[1]. Its products are marketed under the ARARAT brand and distributed internationally.[2]
History
Foundation and early years
Brandy production in Armenia began in 1887, when merchant of the first guild Nerses Tairyan (Nerses Tairov) established a distillery in Yerevan. He was influenced by his brother Vasily Tairov, editor and founder of the wine industry journal Vestnik vinodeliya. Tairov brothers advanced production methods and adapted them to Armenia’s climatic and geographic conditions.[2].
By the late 19th and early 20th centuries, the enterprise became part of the Shustov and Sons partnership.[3]